The ABCs of Affiliate Marketing Success: Chapter 8
Previously
Chapter 1: Becoming an Affiliate Marketer
Chapter 5: Digital Product Promotions
Chapter 6: Enhancements to Earnings
Chapter 8: Google Specifics
Google Has a Specific Way They Want Affiliates to Create Review Content.
You may have a list of subscribers that you promote to, but that doesn't mean you don't care about optimizing your product reviews on your blog for Google’s and other search engine results pages (SERPs).
They are frequently rolling out updates that help teach bloggers and site owners what they are looking for in terms of good content that will be ranked well. First and foremost, they want comprehensive content that covers all aspects of a product when you are reviewing it.
They want you to show that you are knowledgeable and not just cutting and pasting the information from the sales page into your own site. One thing they always say they are looking for with content now is authenticity and expertise, so you want to make sure that you are showcasing more than just details about the product, but instead your own thoughts and ideas to explain why this product is the best option for the consumer.
This means you also have to be honest about the drawbacks with a product. They don't want everything on your product review blog to be hyped up in an insincere manner. They know that their users are looking for people who can guide them in their decision, so anything you can add to the analysis will help.
They also specify that they want you to link to more than one vendor, whenever possible. Specifically, they say, “Consider including links to multiple sellers to give the reader the option to purchase from their merchant of choice.”
This makes sense from a consumer standpoint, and it also gives you the opportunity to earn your commissions from people who are adamant about not purchasing from certain platforms or vendors.
So let's say you are in the survival niche and you are promoting a survival food bucket. Normally, you might just go grab your Amazon Associate’s link to promote on that site since it is easily recognizable.
But because there may be individuals out there who don't want to support a company like Amazon, it's beneficial to you to find other ways to promote it. That same product may be found on other sites such as Walmart or even being sold directly from the vendor using a built-in affiliate program from their own domain.
Recent Comments
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More GREAT information here, Phil! There should always be "Pros and Cons" in a review!
Jeff
It certainly does, Phil, especially if there were only positives, people might think that you are pushing it on them!
Jeff
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I have seen other bloggers use this method. For the best t-shirt sheets, at the bottom of their page, there is an offer for three different affiliate vendors for the same t-shirt sheet with the specs, and each has other pricing points from them.
Yes, it gives them options to choose from whichever vendor suits the customer. I like that method better than just one product from Amazon only.
Thanks, Brenda. Google seems to like it too.
That's what it states in Google's Product Review updates. If people can follow that, it should be helpful for their customers.
Yes, when Google tells us what they want, it's wise to listen.