The ABCs of Affiliate Marketing Success: Chapter 11

byphil1944

8.4K followers

Updated 1 year ago

Previously

Chapter 1: Becoming an Affiliate Marketer

Chapter 2: Amazon Associates

Chapter 3: Bonus Creation

Chapter 4: Cookies Matter

Chapter 5: Digital Product Promotions

Chapter 6: Enhancements to Earnings

Chapter 7: Funnels

Chapter 8: Google Specifics

Chapter 9: Hyperlink Tips

Chapter 10: Influencer Affiliates

Once you have achieved success as an affiliate marketer and have a good list of prospects, it might be time to seek out Joint Ventures.

These are deals where you have direct involvement with the vendor’s launch of a new product, rather than just coming on board as an affiliate long after the initial excitement has died off.

A good vendor launching a new product and seeking JV partners will have specific JV pages on their site.

JV Pages Should Be Giving You All the Details You Need to Promote.

JV (Joint Venture) pages are similar to sales pages, but instead of trying to convert a customer into becoming a buyer, they are converting a prospective affiliate into coming onboard to promote their product.

The JV page allows them to present all of the information about their upcoming launch so that you can determine whether or not their product is a good fit for your list, and whether the commissions and other details are going to benefit you enough.

The JV page should be as transparent and thorough as possible. The last thing any busy top performing affiliate wants to do is have to reach out to a vendor to get more information when you are busy trying to fill your promotional calendar with content.

Look for a headline that informs you about how much you stand to earn per sale based on all of the funnel tiers. Then, look for the details about the exact dates and times (in EST) that the launch will begin and end to see if you have a spot for it in your promo calendar.

See if they have included any storyline about the product itself, why they feel consumers need it, how they went about making it, or any other details that you feel will make a difference in whether or not you choose to promote it.

If the JV page is vague about what the product is or how it works, you can skip it or reach out to the vendor for clarification. You have to convey to your own audience these details, and if they are not being forthright, it will make it difficult to convert your subscribers into buyers.

On the JV page, you can usually find a graphic that will show you how a funnel unfolds. This will include the front end product, along with all of the upsells and downsells. It should also detail the commission percentage for each item, along with the price point.

Some vendors will include an excerpt or a quick video that will show the product in action or show what it entails. This is especially helpful if they are unwilling to provide you with an advanced review copy.

On this page, you will find any information about a possible contest that the vendor is hosting. Sometimes, you will find vendors who include a lame bragging rights contest on the third-party platform, but you want to know the details of any cash prize contest that they have going on for their launch.

Another thing you may find, in addition to the buttons where you can go to the platform to get your affiliate link, or some swipe files that you can use to create your email promos.

These can be tweaked so that they match your own style and voice. But they do give you the ability to quickly and easily use their content to promote a product if you are short on time or just want the details provided for you.

Don't expect to find a review copy on the JV page itself. If you would like to ask a vendor for one, you may want to reach out to them directly via email or on Facebook or another social media network to inquire about whether or not that is a possibility.