Google Analytics and your Content

Last Update: November 27, 2018

Hi everyone,

After responding to a question and giving some feedback, I wanted to share with everyone on some interesting info that I would like to share . . . especially about content writing and what exactly your audience is look for (or what they are NOT)

Go to Google Analytics console:

Behaviour (on the left hand side) > site content > all pages

  • then look at your "bounce rate" and "exit rate" (should be around the middle of the page on your right hand side)
  • this will give you an indication of what people are finding interesting on your niche and what content is interesting to them.
  • look at "ave. time on page" as this will tell you how long the person is spending time on this particular page.
  • "unique pageviews" - well this one is self explanatory

ANOTHER ONE IS:

Behaviour (on the left hand side) > site search > usage

  • again, this will at least tell you if someone is finding your content useful and if you should continue writing (or stop and just update) whilst searching for another avenue/niche?

Hope this help as it has certainly helped me.


Petra

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HuyNLe1989 Premium
For bounce rate it should be low right? My overall site is at 3.38%.

How long does someone have to be on a page for it to not count against the bounce rate?
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Bald Eagle Premium
WOW!!!

That's the lowest (best) bounce rate I have ever heard of.
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EricaCrystal Premium
I'd check you don't have your analytics code on your website twice...

I had a bounce rate like this but it was an error from a duplicate code. Look for it in your Header AND your All In One Seo Plugin?

Erica
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HuyNLe1989 Premium
I thought my numbers were oddly low, which made it more confusing haha, so what would I be looking for to see if its duplicated.
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Robert-A Premium
The ideal bounce rate is between 20 and 30.
In all my years of working online I have never seen a bounce rate of 3.38%.

Are you sure you are reading your Stats correctly?

If so then keep up the good work.

Robert
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terrycarroll Premium
Great information Petra and some things we can easily check.

Thanks for sharing

Terry
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davehayes Premium
Great post Petra with some very useful information in it.

To add meat to it further, our tracking stats will also show what content is working better and / or best, so then if you are stucj for content, then you have an ideas as to what to write about

For the newbies here, your post, will give some added inspiration

Thanks for sharing
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ToLiNoLi Premium
How should those bounce rates be? Low, high, medium?

Thank you Petra to add it, I was that person with that question lol :))
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davehayes Premium
As for the bounce rates, then the lower, the better. Certainly single figures is very good, if that helps

Anything over say 70% is considered high
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ToLiNoLi Premium
A bounce rate means if there is no interaction, but what about reading, I am a novelist, people read my stories, do I need to add click me buttons to please google with that?
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davehayes Premium
Yes I know what bounce rate means : ) and thanks for clarifying the question you were asking. To answer your question, I would say no personally, but others may have other suggestions.

What kind of stories do you write?
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ToLiNoLi Premium
Entertainment/Comedy/Scifi/Adventure/Crime/Action/Thriller (and more lol :)) ) + Education

So I add content in my storytelling to teach you while you are entertaining yourself.
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davehayes Premium
Very good too, enjoyable and far better than writing a book : )
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ToLiNoLi Premium
I am the living book lol :)) Hilarious adventures giving you a laughing time, sometime serious topics with a story telling touch, all will benefit you. Seeing you soon, I know ;-)
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davehayes Premium
You got it!
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Cass51 Premium
Thank you Petra for the helpful tip.
Cass
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