I made a mistake and did this fairly early, build a foundation first, have tons of content, build a ton of internal links, lower bounce rate. A landing page would help also to capture user data, such as emails. Hope This Helps!

If you want to do PPC you will need to study the correct way to do it. PPC can be lucrative but only if you are well skilled on the procedure. Also your site needs to have a good conversion rate to ensure that the PPC expense is justified.

I spend my money buying beer to be able to stay up writting until late on Friday nights. Great investment haha

I like PPC. If you research keywords, it's possible to get targeted traffic for pennies. Good luck, Tom

Build a foundation First and get as high as you can go first. Once you have an income, then maybe can go into spending money to grow.