Could you help me with ppc?
Has anyone experienced where the majority of clicks are coming from smartphone devices opposed to computers and tablets? e.g. 150 clicks smartphone, 2 clicks computer, 1 click tablet. This (broad) keyword is eating away 70% of the daily budget on my PPC Ad campaign. Don't know if it's a good thing or a bad thing. I'm thinking bad rather than good hope I'm wrong. Thank you for your help.