The Light Has Just Come On
I've just had an epiphany! Someone just turned on the light. The fogginess that I was stumbling through just became a lot clearer!
Building a Brand
Google has recognised that my site has a branding, and Google also knows who my target audience is. I knew this, but I forgot why I was building my website.
I was looking at my stats forlornly, checking my rankings, trying to figure out why Google wasn't ranking my posts.
The Light Came On
Click! It suddenly dawned on me! Google was telling me something all along. In plain sight, Google was telling me that it was ranking me on every blog that related to my Brand and my Target Audience!
The more I deviated from that focus; the more I drifted off into the mist, then so did my rankings! Aaaargh! How could I have been so dumb! It is so obvious now. Stay on point, Paul!
I haven't written a single post for my site in over a week. I have been totally lost, wandering around in the fog, not knowing where I was going. Now I can see the path again, I can write.
My next article, which I have started, is back on track and heading in the right direction. I feel confident that Google will rank this article, as it now fits well within my target audience.
I know I must keep my website posts in line with my overall branding and keep the theme of the post relevant to who I am writing for.
I must stop writing generalised articles.