Is Email Marketing Dead? Not!

Last Update: March 13, 2018

!I was just on Twitter being active adding new followers, retweeting my posts and other's as well. I came across this article about email marketing and the title caught my attention.

There is talk about email marketing and questions about it being dead. The costs for email leads rise and many find after paying for ads that customers end up not opening their subscriptions emails.


Email lists will always be the core of our marketing audience and building strong relationships before you invite them to subscribe helps, otherwise you will find yourself with dead emails, cancelled subscribers and that's a waste especially if you pay out money for your subscriber or autoresponder accounts.

Facebook Messenger is mentioned as being fairly new and most are used to opening and reading their messages there. The problem is how Facebook tends to change their ways and that may not last long if you decided to use that route to get your subscribers.

For more information, I will leave you with the link to this article I found which shows that it's not dead, it's just that for others it seems that way if they aren't doing well.

http://www.kentstuver.com/email-marketing-dead/

I flatlined with my list building, I had my subscriber form for months and without much traffic to have the chance to build one it was useless. The place I was at changed and I ended up removing it for now and will look into it again soon.

How are you doing with your email marketing and list building?


Join the Discussion
Write something…
Recent messages
Bibian2 Premium
I think people are getting tired of bombarding them always with email of buy and sell but I still believe that email marketing is not dead. People still read them and and people still buy when the see something they like.
Reply
PatsyC Premium
Hi Bibian, yes it goes both ways and you can't make everyone happy. At least they all have the choice to unsubscribe if they don't like the way that business is utilizing them.

I've learned alot from posting this, so many different answers and views along with the way other members use email marketing. It's interesting to see.

Thanks for stopping by and sharing :)
Reply
KatieMac Premium
Not long back I read a article which was of the opinion that email marketing is going to be a thing of the past, but when you consider how long email has been around I think it will still stand the test of time what I am seeing is more video emails, enjoyed your post
Reply
PatsyC Premium
Hi Katie, I read something similar as well.

I think for the ones who are well into it and established they are good. For people like me who haven't started yet it seems like so much work. I removed a nice subscriber sign up form a few weeks ago, I added it early just to have it ready but removed it seeing the company made changes.

I see lots of videos on Twitter! and when you click on them the number of 'views' shows and the counts are pretty high. The videos can be from a few seconds to about a minute but they have lots of power. Thanks for bringing up the video posts, I forgot about them.

I'm glad you enjoyed my post, thanks for stopping by :)
Reply
Flash4 Premium
Hi Patsy,
I enjoyed reading your blog & reading others thoughts. I was thinking email lists were very dead.
Cheers Jae
Reply
PatsyC Premium
Hi Jae, thanks.

It depends on how involved we are with them. I'm not right now so for me it would seem like they are a thing of the past.

I'm glad I posted this because I can see how much work it is to get this going! I added a subscriber sign up form months ago, I put it up early but removed it because of the changes the company made.

I don't know what I will do about it yet so we'll see.

Thanks for stopping by and sharing :)
Reply
WaynePro Premium
Thanks for the link, Patsy. I have a long way to go on my site. I will check out the article.

Thanks

Wayne
Reply
PatsyC Premium
Hi Wayne, you are welcome.

Jay has a 2 part webinar about email marketing that are recent. I just haven't watched them yet. They should be interesting.

Wishing you the best with your website!
Reply
WaynePro Premium
Thanks, Patsy, yes I signed up for the webinar but could not watch it live here in Hong Kong. I need to watch it.

Thanks

Wayne
Reply
PatsyC Premium
You are welcome :)
Reply
bigrog44 Premium
Thanks for sharing.
Reply
PatsyC Premium
Hi Roger, you are welcome!

Thanks for stopping by :)
Reply
bigrog44 Premium
No problem.
Reply
DianneBee Premium
I am still in the traffic generation phase, so I'm not list building yet. But i surely doubt email marketing is dead. I am on several lists, and I always read them, to see what's new.
Reply
PatsyC Premium
Hi Dianne, I'm with you there still in the traffic generating phase.

Although I did set up my Subscriber sign up form many months ago to have it ready but removed it because the place I had it made changes I didn't sign up for, so I'm back to square one.

It's great that you are on several and actually read them. I'm on a couple and read them myself. Hopefully for both of us we will get the same with our lists.

I hope you do well with yours and thanks for stopping by to share!
Reply
Debs66 Premium
Hi, Patsy,

This is a step I am embarking on right now and from all accounts its a very necessary action.

The only thing is getting my head around it. This is a whole different matter. To some it may seem easy but to me I'm not so sure.

This to me is worse than building the whole website lol.
I am going to start setting mine up now though because I feel ready for this.

Patsy I shall be back for help ;-)

Regards Deborah ;-))
Reply
PatsyC Premium
Hi Deb, I can really relate.

I added my Subscriber signup form a few months ago just to have it ready and it looked great with the matching colors etc...the place I used isn't even a plugin so it was awesome and I love their service but I had to remove my signup form because they made changes I did not sign up for.

I wrote a blog post about Subscriber signup forms and autoresponders there is a difference. I noted the most popular ones that have been around for many years but I also noted the problems they have. All but 1 were plugins, but besides that one kept messing up and deleted whole email lists! the rest had their problems so I introduced the one I found.

I still don't have the traffic yet although it is growing through social media and haven't thought of which place to use so I'm stuck.

I plan to watch Jay's recent webinars on email marketing part 1 and 2. Kyle wrote a blog post I have bookmarked to read as well.

It's a lot of work to get a list it looks hard but one step at a time is all we can do.

The ones that don't know how to utilize it think it's becoming dead but it will always be around.

Which one did you choose to use for your company?

*A Subscriber Signup Form is for our published website posts that automatically get sent to our email list.

*An Autoresponder is where we write emails separate from our website posts and have them sent out. For example if you sell your own stuff, you can write up an email about a sale and send it. Or a monthly newsletter goes out.

I only want the Subscriber sign up form to have my new posts go out automatically and that's it.

Thanks for stopping by and sharing, you can PM me anytime!
Reply
Debs66 Premium
I am just using an optin form for the moment. I am not sure which to use.

I have never really used one in of my other Websites for Local Seo. I haven't felt the need but maybe its time. My needs have changed too.

Everything is a learning curve every day.

I have just done everything organically wise in that sense for Local Seo. I have done really well but now I want to take it to the next level.

I am passionate about Wealthy Affilite as I know you are. I want to get to driving down my little aeroplane clicks too.

I seriously need to get my head round this for my current Website.

I am going back over the training as I think its the only way to go to be honest. Same as you.

Keep in touch Patsy maybe we can share some ideas.
I could do with starting out on an eBook to help me in a sense too.

Just getting my head around the email thing is a must right now.

I am glad you shared this post. Its helped me voice my fears too.

You are a Star.
Regards Always Deborah ;-)
Reply
PatsyC Premium
Of course we can stay in touch, PM me anytime :D
Reply
halinphilly Premium
With every form of social media available to everyone of us, I think email is still the mainstay. Our go-to... the one thing EVERYONE checks daily.

Many of our jobs require it for employment, and communication after you're hired. Self employed people use email to communicate with their clients, and for entrepreneurs, email marketing is considered a science.

Nah... email isn't going away anytime soon.
Reply
PatsyC Premium
Hi Hal, nice to hear from you.

Well said for all stated. Thanks for stopping by to share this I appreciate it :)
Reply
halinphilly Premium
Patsy, I regret to say, I've been vegitating for months. I need to get my internet mojo back on track. Hopefully, I'll be stopping by to comment more often in the coming days. Also, for some reason, I stopped getting email alerts from WA for a while. They're back now, though.
Reply
PatsyC Premium
Hi Hal, there was a problem here with members not getting mail so you aren't alone, it eventually got fixed.

It's ok to take a break and vegitate, I've done it twice but once you get back into it then you're on the roll again :)
Reply
3dandelions Premium
Thank you for sharing!
Reply
PatsyC Premium
Hi Emily, you are welcome.

Learning new things will always be ongoing :)
Reply
JerryMcCoy Premium
It was a very worthwhile and interesting read.
Thanks,
Jerry
Reply
PatsyC Premium
Hi Jerry, you are welcome :)

Jay has a 2 part webinar about it and Kyle recently wrote a blog post about it as well.
Reply
JerryMcCoy Premium
thanks
Jerry
Reply
PatsyC Premium
You are welcome!
Reply
Kyle Premium
Email has been dead for years, didn't you know?

People love email, they will for some time to come. Sure, things like Facebook Messenger and private messaging platforms through online services have transitioned some people's messaging activities in new directions, there is no reason to think that email is going anywhere any time soon.

Email is still very much useful in EVERY business, and people still check their emails on average several times per day, 89% say they check it daily, more than 20% of people check their email more than 5 times per day.

I have dropped a screenshot of some usage from the ElevenTwentyGroup website.
Reply
PatsyC Premium
Hi Kyle,

I check mine a couple times a day depending on what I'm doing.

It seems the ones who aren't doing too well with it are wondering if it's dead, and I agree it will always be around it's a big part of business.

It's to learn how to utilize it properly to be successful. I have both Jay's webinars on email marketing on my list to watch, along with your blog post.

Thanks for stopping by to share and leaving the email checking habits screenshot :D
Reply
JamesJB Premium
That looks very promising Indeed!
Reply
JerryHuang Premium
Thanks for sharing this info Patsy! I think Email Marketing is here to stay. It is one of the more effective ways to follow up with your audience and turn cold traffic into hot traffic that are ready to purchase things from you.

Due to the increase in competition and people’s inbox being filled with all sorts of emails, it’s inevitable that Email marketing may seem not as effective as before. But I believe if you do it correctly, it is still very beneficial to your business :)
Reply
PatsyC Premium
Hi Jerry, you are welcome :D

Well said, it's been a question 'out there' and I agree it depends on how correctly it's done as you stated.

It's a gold mine especially for potential sales down the road :)

Thanks for stopping by and sharing!
Reply
JerryHuang Premium
Yup it’s a gold mine as long as you know the right strategy!
Reply
JamesJB Premium
Mine's in the pipeline...
Reply
PatsyC Premium
Hi James, nice to see you :)

So, your email marketing is 'stuck' in the pipeline? Don't laugh, I'm not understanding you :D
Reply
JamesJB Premium
No :) In the pipeline means it's still not active. I mean to start it off pretty soon. I hope it won't meet the same fate as yours though, as they would be a bit disappointing.
Reply
PatsyC Premium
Mine didn't have the chance yet although I added it quite early just to have it ready. The fate lies with the company which is not a plugin so I grabbed it but they made changes and I removed it. It was not what I signed up for.

I had a blog post listing all the most popular ones for a 'subscriber signup form' not an autoresponder. I want my published posts to go out weekly and don't want to write up emails on the side which is what an autoresponder is for. Both are different.

You and I started around the same time so it will be time to add one, having it ready. Mine as I mentioned was up for several months. I don't have a lot of traffic but it's getting better through social media so I'd better get on it :)

Thanks for stopping by and sharing :)
Reply
JamesJB Premium
I understand your situation now. I thought you were using a plugin for your email list. I intend to use a plugin when the time comes, which shouldn't be too far off.

I think an autoresponder would be ideal. It takes a great deal of work out of having to send out emails yourself etc. The beauty of automation, especially when large numbers are concerned, is great.

Yes, it will be one soon...how time flies. During this time, I changed niches a few times, as well as themes, which didn't help my cause in the least. Now, I'm sticking to one, and focusing my attention and time on it, which is better.

Fingers crossed things work out as hoped for :)

Take care, Patsy...
Reply
PatsyC Premium
Hi James the ones that are plugins, I did the research and many have been using these older ones for years and are used to them. But they have issues and cause problems.

One would delete complete email lists by mistake! No way and I don't recall which one it was I'll have to check it out on my blog post.

The autoresponder, you have to write a separate email. It's has nothing to do with your website posts you publish.
The Subscriber Signup Form is for automatically sending out our published posts, so make sure you get the right one.

Wow, to changing niches and themes a few times! so much time and work James. I really hope this one is it for you.

My fingers are crossed for you!
Reply
JamesJB Premium
Thanks for all that detailed information, Patsy, and don't worry, everything is under control :)

Thank you for your kind words.
Reply
PatsyC Premium
Great to hear! If you ever need help with anything I'm a PM away.

You are welcome :)
Reply
JamesJB Premium
Thank you, that's really great!

I can only reciprocate, as I'm at the other end of the PM :)

Take care,
James
Reply
PatsyC Premium
You are welcome, sometimes sharing stuff causes both to learn something new that can be of use!
Reply
JamesJB Premium
I totally agree with you there, Patsy, as sharing is also good for the person actually doing the sharing to learn from.
Reply
PatsyC Premium
Exactly, you don't know where the coversation will lead to.
Reply
JerryMcCoy Premium
I have not tried it yet. I hope that is not dead.
Jerry
Reply
PatsyC Premium
Hi Jerry, it's not dead at all.

It's a question people have been asking if they aren't doing well.

If you read the article I left the link for, you will see the explanation as to why it's not and it's very educational :)
Reply
JerryMcCoy Premium
Thanks
Reply
PatsyC Premium
You are welcome!

When I first saw that article on Twitter, the title caught my attention and I wanted to share it with everyone :)

There are some great comments here with lots of help for members like us who aren't familiar with this topic.
Reply
sheikave Premium
It not dead it is the most important list you can monetize. You already established a relationship of trust with them. Now they have your attention they are the most loyal followers you have.

I believe it is the junk mail that affects your email response rate most of the time. They are fed uup with spam with catchy headlines.
Reply
IvyT Premium
Great comment!
Reply
PatsyC Premium
Hi Jhurreea, it isn't dead but a question asked by those who have issues spending money and time on it.

It's states in the article why it's not dead and it's a great read.

It takes a while to establish loyal followers which is really important.

Thanks for stopping by and sharing!
Reply
PatsyC Premium
Hi Ivy, Jhurreea's comment is great for sure along with the other ones.

They all have great points to share along with their experiences. This is what I was hoping for as my traffic gradually builds and having a proper form for myself is important.

The link for the article I left is a great read, explaining why email marketing is not dead. It's just a question people ask if they aren't doing so well.
Reply
IvyT Premium
It is a fab article, agreed. And it is a question that’s repeatedly asked!

I guess it follows then, if someone has decided that email outreach is worth their while... how to build that list? What style to write in? How many links per email? And the golden one... what set of practices should they adopt to avoid automatically landing in the spam bin after all that effort?
Reply
PatsyC Premium
Hi Ivy,

I agree about the measures to make sure after all that work they don't end up in the spam bin! I never thought about it.

I guess not having experienced it yet it didn't come to mind.

Yes to all the rest as well.

For the writing style and the links per email, you are referring to an 'autoresponder' where you type out an email to send that is not your website article/post. You do that if you want to have a monthly newsletter or if you sell your own stuff and have a sale going on you can send an email out for this among other reasons.

A Subscriber Signup Form which is what I want, sends out any new published articles/posts. It's not like an autoresponder.

I have done my research and wrote a couple of blog posts months ago on the subject. I had a really nice Subscriber signup form that I added early just to have it ready but, the place I was with changed things that I didn't sign up for so I deleted it.

I had listed all the popular ones both subscriber forms and autoresponders and they all had some kind of issue and I didn't want any of them. One accidently deleted the email lists! ??
That got me thinking how important it is to have a copy of your lists!

I know everyone is stating how important it is to do this, it will never die. It's awesome for the ones who are doing amazingly well but wow to the work involved.

I do have the patience, I mean it's just a matter of people signing up and receiving our articles automatically.

Jay has 2 webinars part 1 and 2 about email marketing and Kyle wrote a post recently about it so I'll check all 3 out.

It sounds like you aren't interested in doing this, and I'm kind of procrastinating with the thought of finding a decent place among all the rest of the stuff. I don't have the traffic yet anyway so I have a bit of time.

I just sent you an eBook! instead of a comment haha...

Perhaps I should get into writing eBooks for a living ;)
Reply
IvyT Premium
Oh, I’m definitely interested in different ways of managing email lists. I’m even trialling a new cloud-based email list service at the moment.

But there are many micro decisions you can make WRT email outreach, and your approach may vary from others’. It’s OK! They style and length and formatting will vary according to your choice. The frequency and method of delivery will vary, too.

Between each of these possibilities you also have the prospect of being accidentally marked as spam. There are ways to avoid this. But I think some really don’t care, LOL.
Reply
PatsyC Premium
I've never heard of a cloud based email service you are way ahead of me on that one, it's great you are trying it out!

I know we need a strategy for it, I wish it was easier. I'll figure it out. In the meantime I'm focused on adding more articles and social media is helping with bringing in more traffic.

Thanks for the chat Ivy, it was interesting :D
Reply
DEversley Premium
Thanks, Patsy!
According to successful bloggers, it is very far from dead.

I believe the critical thing here is to attract good traffic. They that are truly interested in our solutions and what we have to say; then the rest is easy. I agree with what you have said concerning building trust.

I too have been building a list for which some refuse to open the email...Jay did recommend to send a separate email asking those subscribers "why." I may just do that.

The Email list is so very important and is significant in maintaining our customer base (though not to be abused). That list will sustain us whether SEO is working or not.

I am also thinking about removing my opt-in pop-up feature, as Google heads towards UX and satisfying their users' requests. There may be some penalties there too...

A subscriber that signs up without the benefit of the opt-in (only the pop-up feature), may be reflective of a true "follower." What do you think? Are we to re-invent our approach?


All the best and bountiful success!


David
Reply
PatsyC Premium
Hi David thanks!

I had a double opt-in on mine but wasn't getting much traffic for anyone to join. I do have quality and helpful content it's just that it was new and the company made changes I didn't like so I removed it for now until I find something else.

I like that you mentioned how important our email list is for maintaining our customer base, as it will sustain us whether SEO is working or not.

I haven't heard about UX? I always thought the opt-in forms were to help with spam so to remove it will bring in bot subscribers?

I don't have the experience with email lists and all that's entailed with them. I added my subscriber form months ago and that's it. The company I was with wasn't a plugin and that's why I joined.

I wrote a blog post months ago with a list of the popular subscriber and autoresponders, but they all had their own problems and I wanted to avoid that.

I'll have to look into this all over again.

Thanks for stopping by David, your comment was helpful!
Reply
DEversley Premium
You are correct about the opt-in forms and spam prevention. I was referring to the pop-up feature only, sorry. I have made the correction...Thanks!
Reply
PatsyC Premium
Ok thanks David now it makes sense.

I run from those pop-up forms they are annoying and in the way. They are distracting and a turn off so I don't even bother. I guess this is what you meant about Google and penalties. I can see users complaining about it for sure.

Thanks again :D
Reply
DEversley Premium
Yes, but despite that, successful bloggers/marketers report that opt-in forms are responsible for the most conversions and sales on their sites. In other words, they work more than they annoy...probably depends on whether the traffic is targetted and relevant.
However, this is the whole point...to reach the niche that will sustain you and grab whatever you have to offer. :)
Reply
PatsyC Premium
I agree with the opt-ins working and I'm sure visitors understand the need for them. Creating successful conversions and sales is of course most important.

My targeted niche is all ages and both genders which is great so I'm good on all counts :)
Reply
davehayes Premium
Great post. I would say that email marketing is far from dead. I use it daily to communicate to and with my list. I know that from my tracking stats, which are monitored through an email programme I use, the open rates are excellent and the emails get read

Facebook messenger I tend not to use, for many different reasons, one of which is the distractive nature of the platform, so skype is a good way for me to chat in person

Outside of that I use solo ads and emails every few days and my list builds very nicely
Reply
PatsyC Premium
Hi Dave thanks!

It sounds like you are doing quite well that's awesome.
How long have you been using your's, and do you pay a fee?

You must get a lot of traffic, I don't yet but it's starting to climb after joining social media.

Good for you I'm impressed! thanks for stopping by and sharing :)
Reply
davehayes Premium
I've been using it for a little while. I don't pay a fee for the service as such as its included with the marketing system I use

As for traffic, I get a lot, but I use specific ad resources, which target the masses and in some cases, don't require much work, but they also pay very healthy commissions

As you know, the way to grow your business is finding 'profitable' ad resources, which produce optins, pay you and from the commissions you then buy more on a larger scale

The High Ticket Ad sector is my niche and has been for a number of years, 18 in total, 9 professionally

Sorry for a long winded reply, but wanted to answer you as best as : )
Reply
PatsyC Premium
Thanks Dave it's a great answer, and it's not a long winded reply.

I asked for information and you gave me an awesome answer!

18 years is a long time, I'm only a year old so this is new to me.

This is all over my head about marketing systems along with ad resources for getting lots of traffic. I didn't know finding profitable ad resources was the way to grow our business.

I guess it depends on our niche and your's sounds like the right one for what you have stated. My niche is about unisex bags for women and men which there is a huge market for it.

I'm impressed with your profitable niche! and for having it so long.

Thanks so much for your information, I'm sure other members who read it will learn and benefit from it greatly!
Reply
katkatskitchen Premium
you need traffic before you can start to build a list, either on social media or your website.
Reply
PatsyC Premium
Hi Katherine, you are right and I did mention without much traffic it's useless to build one. You need patience for it.

It takes time for your website to mature and do all the proper things to bring in traffic. Mine started to grow after I joined social media a couple months ago so I'll eventually get there.

The article I left is interesting and shows how it's not dead, it's just that for others it seems that way if they aren't doing well.

Thanks for your comment!
Reply
katkatskitchen Premium
It is not dead at all but I do think it has changed. You need to be more connected to your audience. Having said that it applies to your website as well. Keep building and your tribe will find you
Reply
PatsyC Premium
Thanks, that all makes sense :)
Reply