(Revealing!) PP Interviews Old Fluff About the New Website

Last Update: April 27, 2022

The Names Have Been Changed to Protect the Innocent.

Any Similarities to Actual Persons, Living or Dead, or Actual Events (or Actual Affiliate Marketing Platforms), is Purely Coincidental.

Once upon a time there lived a beautiful and handsome prince.

How many times I gotta tell you?

Granted, I have a face like a bulldog chewing a wasp.

A face more suited to Radio.

A face that only a mother could love (Cheers Mum! Miss You)

But, it’s my story, I’m telling it, so I can make the characters whatever I want!

Now, where was I?

Once upon a time there lived a beautiful and handsome prince.

The prince loved an adventure, and travelled to lands both near and far.

One day the handsome prince stumbled across a kingdom.

The kingdom was named Wacky Affiliate.

The prince liked the kingdom of Wacky Affiliate, so he decided to settle, put down roots, and made Wacky Affiliate his new home.

However, the prince had a mischievous side. He liked to cause trouble. But, he also had a soft side.

One day while roaming the kingdom of Wacky Affiliate the prince thought to himself, “Who can I manipulate and cause trouble with in the kingdom of Wacky Affiliate?”

Eventually the prince, after much deliberation, unearthed what he believed was a diamond in the rough.

And talking of diamonds, the prince’s new Victim happened to be a Queen.

“We’ll soon change that!” chuckled the prince to himself.

The prince knew that in order to guide the Queen to his ways he would first need to “build a relationship”.


As the prince liked to call it, “lull her into a false sense of security”, Hahahaha (evil laugh)

So, the prince set about buttering up the Queen.

He did this by changing her name to “OLD FLUFF” (She loves it really, I don’t care what she says, the lady doth protest too much, trust me, she loves it!!)

The prince then explained his weird and wonderful ways

From here, it was on.

A venture of jointness in the wonderful world of Blogging.

PP INTERVIEWS OLD FLUFF (in a minute apparently)

And before we get to the Old Fluff interview, here’s what we decided to do (Well, what I decided to do: regardless of how much Old Fluff tutted and rolled her eyes at me).


Pick a niche that DOESN’T immediately scream “Commercial Intent” (How are you gonna make money out of THAT?)

Articles between 600-800 words (any articles of 1,000 words will be banished from the kingdom forever).

NO use of keyword tools (We do this the Partha Googley way)

NO SEO plugin (I unplugged it and broke analytics for half a day - but NO SEO plugin, so no metadata, meta description, focus keyword, red/green, scores, nope nada, none of that thank you very much).

NO Social Media

NO videos

NO email marketing

NO logos

NO massive headers images

NO making the website look “pretty” (I want it to be a mess, a bit like Old Fluff the first time she ruined a permalink, hahaha, she’s sooooooooo gonna beat me up for that one).

Basically, I will use Google to find questions that people are asking within the niche.

We will write articles, as per above, answering that question.

Each article will have a brief introduction (tell them what you’re going to talk about in the article).

A coloured block and bolded text Answer Snippet which simply answers the question posed in the title, in around 50-90 words.

1-2 more subheadings expanding on the 50-90 word “answer”.

A conclusion, which simply tells the reader what they’ve just learned.

That’s that!

To begin with we had to publish an article every single day.

We did this from October 1st 2021 until 23rd November 2021, so a total of 54 days in a row.


The publishing schedule slowed down after this, but we still published 20 articles in December, 15 in January.

Then we’ve allowed these articles to “stew” for a while.

In fact, we have only added 3-4 articles per month for the last couple of months (in fact, Old Fluff has, as I haven’t even written an article since February 25th 2022, Hahahaha).

The site is now in its 7th month and we have 104 articles.

So, we wrote 55 articles in the first 7 weeks, and 49 articles over the next 22 weeks (no consistency).

That’s it.

Yesterday, the site received 285 visitors and over 300 sessions.

Traffic is the ascendancy and I would hazard a guess that we’ll hit 10,000 visitors for the month of June.

Remember how I’ve always said to allow articles on a new site approximately 8-9 months to reach their traffic potential - well, some of the articles we wrote in October are starting to come good now.

In fact, an article written by Old Fluff on October 18th 2021 has so far received 961 visitors in April 2022.

And considering that the same ONE article received 80 visitors yesterday, I think it’s safe to say that we have our first 1,000 visitors per month article (we still have another 103 articles producing traffic).

So realistically, all these articles written and published so far still have a fair way to go (in terms of weeks and months) to reach their full traffic potential.

As for monetization, this is where I drive everyone crazy!!

No monetization for me until a website gets to 10,000 visitors a month PLUS.

Get the traffic first, then guide them wherever you want.

Anyway, we’ll have a couple more article splurges during the year, nothing drastic, perhaps get up to 200 articles published by the end of 2022.

By which time, of course, the traffic will be much, much, much more!!

Anyway, without further ado, and alright then, I’ll use her real name:

Here’s QUEEN Diane of Scorpio discussing what we’ve been up to:


Have You Learned Anything New From Your JV? (if so, what?)

Yes, I have learned that it is possible to relinquish control and work together, with each of us bringing our own skills to the project.

I have to confess, I am not really a team player, and prefer to work on my own, so I have had to reign in my natural instinct to want to take over.

That is not to say that Partha is not open to suggestions, as he definitely is, but, to be honest, I don't see this as a true 50/50 venture.

It is his skill at finding fabulous (and surprising) keywords that is the driving force.

Takeaway: Always decide the division of tasks when undertaking a Joint Venture

Is There Anything That Has Surprised You? (if so, what?)

Well, perhaps not a surprise to me, as I can write and research about any topic.

As you may have guessed, Partha does everything against the rules, and that starts right from the outset with the choice of niche.

The first thing that is recommended is always to write about a niche that you are genuinely interested in.

Well, I can tell you now, I hate this niche!

I have no interest in it whatsoever, never have, never will do!

However, I could see the potential and have so far written 56 posts on the subject, with very little difficulty.

Takeaway: If you are prepared to do a lot of research, there is nothing to stop you from choosing a niche you know nothing about

Has the Experience Made You Question Anything You Previously Assumed Was "Fact"?

Yes, and again, one is something that I see repeated endlessly to WA members and I know for certain now, that it's not true.

And the word is "consistency"

I am as guilty as anybody of saying to write 2 or 3 posts per week, but I only really say that to get people in the habit of writing regularly.

What we did, was to add a post every single day for the first few months.

So, many of you might say, that Google will expect a post every day for the rest of your life!

But we dropped to 2 or 3 posts per week and currently, it's only one post per week.

Does Google care? No!

Our traffic has been rising on a daily basis, despite the inconsistency.

You can add 100 posts all in one day, if you want.

It doesn't mean that Google will expect 100 posts every day!

Takeaway: Add as much content as you can, as often as you can, but you don't need to stick to a schedule.

What's it Like Working With Partha (Be Honest, Hahaha?)

Oh come on, how am I supposed to answer this?

First and foremost, we were friends before heading into a working relationship, and of course, I was hesitant to jeopardize this.

The hardest thing was learning to write in his style, as we wanted the posts to look consistent.

And that means one-sentence paragraphs, using the same font, the same layout, etc.

I also discovered the serious side of his personality.

Don't be fooled by his happy-go-lucky image, and imagine that it would be a casual, easy job to work with Partha.

Nope, when it comes to business, he has a determination and drive and you have to match his expectations.

He sets out his vision from the start, so you have no excuse for knowing what you have to do.

And no, it hasn't affected our friendship.

Well, apart from the occasion when he broke our Analytics by touching something he wasn't supposed to, and I had to spend a whole afternoon working out what he had done!

Takeaway: If you are given the privilege of being asked to a joint venture with Partha, don't hesitate but be prepared to stick to the plan and work hard

Do You Think This Blog Will Be Successful?

Oh, yes, the easiest question of them all.

What we have achieved so far has more than surpassed my expectations.

The traffic we are receiving after just under 7 months is amazing and shows no slowing down.

Takeaway: I am more than happy to continue working with Partha and we have already discussed future projects.

That's All Folks

One member of the kingdom of Wacky Affiliate manipulated, coerced, and shackled in ways of the prince for life… 1,999,999 more members to go.

Hahaha (evil laugh)


OLD FLUFF has mentioned the following in comments (this is all real visitors, we have not revealed the website to any on the platform, so NO site comments, NO feedback. This is 100% organic trafffic, google discover traffic, and referals where our posts have been shared by someone else)

Diane says:

A small correction, in that we do have a relevant YouTube video in every post.

And also to mention, no requested WA member comments on any post.

In fact, we do actually have some true visitor comments but haven't even approved them!

All the traffic is truly organic, we haven't revealed the name of the site anywhere.

And honestly, I make one tiny mistake on a permalink and never hear the last of it lol.

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west2000 Premium
Fascinating to learn about. This now proves that the "rules" need to go out the window. I'm going to try your suggestions because following said rules for word count, readability and consistency have not panned out in traffic results for me. I wonder if your strategy would work with a high competition niche as well. Thanks for your insightful strategies.

Dhind1 Premium Plus
So.....The Prince plus Old Fluff = "The Fluffy Prince" or did I get that wrong? Perhaps I am reading too much into it.

Seriously - I am happy you undertook this challenge and I am impressed with your results. A little bit surprised at the high numbers, but not really.

Once again you have shown (with Old Fluff) what is possible when you make your own way and follow good principles.

I love it.

ZachK Premium
Hey 🤴P,

You and Diane make a great team "Old Fluffy Prince"... lol

Seriously though, y'alls results are fantastic, but I kinda figured they would be!

Y'all really are an inspiration to all of us peons... Haha... Now, I'm laughing at us being peons... Y'all really are inspirations!!!


"The Names Have Been Changed to Protect the Innocent.

Any Similarities to Actual Persons, Living or Dead, or Actual Events (or Actual Affiliate Marketing Platforms), is Purely Coincidental.

Once upon a time there lived a beautiful and handsome prince.

How many times I gotta tell you?

Granted, I have a face like a bulldog chewing a wasp.

A face more suited to Radio.

A face that only a mother could love (Cheers Mum! Miss You)"

Your sense of humor reminds me of a lot of the people from where I grew up, You Slay Me, I Love It!!!

Your Loyal Royal👑 Supporter :)

Zach "The Prosperous View" aka Zach "The xylophone"
DBlanchard Premium Plus
I just love your writing style, Partha! It's like reading a storybook. You keep us interested from beginning to end!

Your experimental website must be written in the same way, thus the organic traffic is there to stay and read! Perfect combo!

It just goes to show that thinking "outside the box" is something we should all be doing.

Thanks for sharing your wisdom with us! 🙂
EdwinBernard Premium Plus
Hi Partha,

I love your contrarian approach to writing content. Am I right in thinking this is one of the methods that Google rewards?

Can I clarify the 10K visitors a month you mentioned? Is that number 10K clicks or 10K impressions per Search Console?

Is it a good idea to apply this metric even to the conventional method of writing posts? I've only written 140 posts on my current website and have a great deal of catching up to do. I may sprinkle my content using some of your mini-posts per your experiment.

Thanks for making us think differently.


ParthaB Premium
Hey Edwin,

In truth, it's not so much about the articles we're writing , or even how we're structuring them, although the structure definitely helps Google determine article topic, and therefore ranking.

But, as Diane has alluded to, it's the keyword research.

Keyword research is a learned skill, therefore the more you do, potentially the better you should get.

I'll admit I find myself looking at many websites and making instant assumptions, "Nope, that'll never rank".

I honestly do believe that in 2022 "keywords" should actually be the QUERY PEOPLE ARE TYPING INTO THE GOOGLE SEARCH BAR.

I'm sorry to say that I don't believe that many of the article topics that have been successful in the past will work IF WRITTEN IN 2022.

Granted, a "Best of" article written in 2018 that ranks at number one may potentially retain that ranking due to article age and authority.

But, I don't feel that writing these types of articles brand new in 2022 and beyond will rank.


Going back to "keywords" mirroring what people type into the search bar:

Not many people will type in

"weight loss tips"

And yet these are the types of keywords many people target.

Find more specific keywords:

"Can I lose weight if I drink alcohol at the weekends"

The more specific, the better chance of ranking (depending on what else is on page one), and once you've ranked you have a better chance of that same article ranking for multiple other keywords.

As for the figures I quote, I am ALWAYS referring to clicks, visitors, individuals, etc.

Impressions mean nothing to me.

In fact, the only time I pay any heed to impressions is when I update an article.

If I find in GSC an article is receiving lots of impressions for certain keywords, but not many clicks, I will update the article to include those phrases in relevant places.

My 3 main websites receive 1,000,000 - 3,000,000 impressions PER MONTH.

I haven't checked recently on Diane and my website (currently on the phone), but impressions will typically be 10-20 times the actual clicks received.

So yes, the expectation, based on current traffic and monthly increases, we should receive 10,000 INDIVIDUAL Clicks in June.

Plus, we haven't even hit that traffic spike yet, which typically occurs at around month 9 for a new website (with GOOD keywords).

I also like to see a certain "average visitors per article published", which increases as the articles and website matures.

This tells me that I'm choosing the right keywords.

By the end of a year I would generally expect AN AVERAGE of 150- 200 visitors per article.

This typically increases to 300-400 visitors per article on average after a couple of years.

So, with Diane and my website by the end of the year we want 200 articles published, at a guess 100-200 visitor average per article (some articles will only produce 50 visits a month, some will produce 2/3/4 thousand).

Therefore, I would expect 20,000-40,000 monthly visitors by the end of the year (month 15 of the website), which will probably equate to around 400,000-500,000 monthly impressions in GSC.

It's ALL about keyword research.

DianeScorpio Premium
Hi - and just to add to Partha's reply, here are the figures for our website, after 7 months.

263,000 impressions and 7,080 clicks.
ParthaB Premium
Thanking you...

@Edwin - The other reason I "may" look at impressions is to see if my CTR and average postions is increasing (but, I typically may only check this once every 3-4 months).

When a website is fairly new CTR rate and average position won't be great.

So, thanks to Diane for the figures, it look likes we currently have a CTR just under 3%.

My aim is to always get that somewhere near to around 10%, but this usually takes around 18-24 months of consistent publishing.

However, I know once we get past the 8-9 month mark, our published articles will be producing more traffic, and our newer articles will be ranking quicker and potentially higher.

So, in effect, I would hope that by the end of the year that average CTR is closer to double what it is now.
EdwinBernard Premium Plus
You are a gem, Partha. Well, a prince does wear jewels, right?

Thanks for clarifying the stats. I am embarrassed to ask this. My MMO website is three years old. And it only receives about 55 clicks per month. My best articles average just 5. It has about 150 posts in total.

Even though that many of my articles land on page 1 of the search engines and several on the 1st position.

I am in a quandary. Should I junk it and start fresh? Or should I work on analyzing each post and make changes? Or is my low post rate the main reason for these terrible results?

But if my page 1 posts get only single-digit clicks per month, can I conclude that I am barking up the wrong tree and need to find a new forest?

Thanks again.