I Have Broken ALL the Rules (and Manipulated Old Fluff Along the Way)
Last Update: Oct 3, 2021
DISCLAIMER: (Clearly all of my blog posts should carry a warning) NOT for Newbies. Don’t Try This at Home!
I’ve mentioned in passing that I was going to start a new website in October.
I even considered the Make Money Online niche.
However, I’ve managed to avoid it for pretty much 12 years, so there’s no reason to start going down that route now.
Don’t get me wrong, there’s nothing wrong with the MMO niche, it’s just not for me.
From a personal perspective, it’s all a bit too “salesly”, “in-yer face”, and at times, insincere, for me.
But that’s just ME.
So, I had a ponder.
What niche shall I focus on for my new website?
It needs to be weird.
It needs to be wacky.
It should make everyone say, “You’ll never make money in THAT niche”.
You know me, I like to do things my own way, I love an experiment, and nothing gives me greater pleasure than proving others wrong (I’m such an a***, aren’t I?)
Then I thought to myself…
“Hmm, I wonder if I could turn this into a joint venture. Perhaps find another WA member who’d be willing to join in on my madness. Now, who can I exploit?”
“I need someone who is very organised, likes to do things a certain way, can be strict, basically someone who is the complete opposite of me”.
Wouldn’t it be fun to drive someone absolutely bonkers with all my funny little ways?
And then it struck me.
OLD FLUFF (DianeScorpio).
A quick off the cuff chat, and the new partnership was born
Oh, this is going to be a LOT of fun.
I wonder how long it will take me to drive her utterly insane.
The countdown has begun.
The Rule-Breaking New Website
Pick a weird niche that has literally no commercial intent.
Oh yes, the niche has been chosen.
I suppose there is some type of commercial intent if you look hard enough, but I want none of that on our website.
I’ve picked an object.
It’s an object we all know.
Many of us love this object.
In fact, I’m willing to bet that most of you reading here today have this object in your home at this very moment in time.
Some of you probably have more than one.
I like to have 15-20 available at any one time.
Turns out Diane doesn’t like the object, or in truth, she simply can’t handle it.
Something else to drive her crazy.
Niche chosen - it’s weird, you won’t find an affiliate program for it (although if you looked REALLY hard you may find something, but I don’t care), I can guarantee that no-one else at Wealthy Affiliate has EVER had a website in this niche (actually never say EVER/NEVER, some of you are very weird, but it’s the weird ones that I love), and it will make most people ask, “WHY are you doing this?”
The next rule break (it’s not really a rule break).
All articles should generally be between 600-800 words.
I want none of this 1,000, 2,000, 5,000 and above malarkey.
Clear, concise and to the point articles (in fact, with the niche and my topic research we may occasionally find it hard to hit 600 words).
Clearly, there will be no use of keyword tools.
I am doing all the “keyword” research (I prefer topic research, as Google ranks mainly based on relevancy, so no need for exact keywords in 2021- yeah I said it and yeah I’ve written about before).
All topic research will be conducted via Google Autosuggest.
Every single article will be a Question that people have searched for in Google.
I don’t need to cover old ground, I’ve spoken about this many, many times.
And of course, we’re looking at undeserved topics, so not much competition on page one, mainly forums and Q&A sites.
Again, I’ve spoken about this before, you know where my WA blogs are if you need a refresher.
Any more “Rule Breaks”
I want none of this SEO plugin business, there will be no Facebook, Pinterest, Twitter, Email Marketing, YouTube marketing, and no off-page SEO.
This is pure and simple - writing articles by answering questions.
On-page SEO is as simple as the subject matter in the title, H2 tag mentioning the subject matter, external link, internal link, and a video.
We may throw in the occasional image, but an optimized featured image will suffice.
Remember, these are short articles, so no clutter please.
Plus, I want to keep room available for eventual monetization (oh yes, I expect us to earn money from this, and for it to do very well too).
A Final “Rule Break”
“It’s a Marathon, Not a Sprint”
“You Have to Be Consistent with Your Publishing”
I’m not doing it.
We will be “sprinting” for the first 3 months (AT LEAST one article published every day, who knows maybe more), and then we take it easy.
Maybe month 4 we’ll publish one article.
Month 5 we’ll publish 16 articles.
Nothing for Month 6.
Two in Month 7.
When the mood takes us we’ll write and publish (it’s all about how well you’ve targeted search queries in your published articles - if you target actual phrases and questions that REAL people are searching, you’ll get traffic)
Okay, as we are simply writing question and answer type articles and doing no other promotion this will go the typical route of most informational-style websites.
We won’t receive ANY traffic for the first 3 months.
If we do, I’ll be very surprised.
I’ve never quite subscribed to the “Google Sandbox” theory.
However, most websites any without outside promotion receive very little traffic for the first 6 months, and probably nothing for the first 3 months.
(10,000 newbies immediately leave Wealthy Affiliate after reading that sentence - Sorry Kyle, don’t hurt me).
That being said, due to the “niche” and the fact that we are focusing on underserved topics, we could be in for a bit of Google surprise.
Plus, I’ve already introduced Diane to one of my “Secret Squirrel Sooper-Dooper SEO hacks”.
Oh yes, how to get a question-type article that you literally have no more than about 50 words to write about to rank for a vast array of “keywords” and “search phrases”.
This little “trick” is generally responsible for those single articles that produce 5,000, 10,000, or even more visitors on a monthly basis.
Anyway, I’m not expecting any traffic at all for the first 3 months, and probably no more than 1,000-3,000 visitors in total from month 3-6.
Then I expect the website to start taking off.
Traffic literally doubles month-on-month (then we start a more consistent publishing schedule again once this happens).
How Are We Going to Make Money?
This is what all you greedy little munchkins want to know.
Well, this is all about display ads.
So, there is no real commercial intent with any of the articles (nothing is being sold).
This means that we won’t be getting a great EPM from display ads.
This is not going to be a $40-70 per 1,000 visits type of website.
However, I’m sure once we have a few thousand visitors I can add the site to my Mediavine account (oooohhhh, Diane’s going to have to trust me. Millions wouldn’t).
So, as Mediavine is a premium ad company I would hope to achieve around $10-15 per 1,000 visitors, maybe even $20 per 1K after a few months (this will depend on where the traffic comes from and the viewing device of choice).
However, due to the traffic potential of these types of articles (plus the “niche”, people are always asking questions about this object, ALWAYS!!) I can see some very healthy earnings by the 12-18 month mark.
Then it’s a case of do we continue, do we sell, do we sit back and do nothing and let the income steadily decline over the next year?
So, there you have it.
The Rule-Breaking Website.
I did it my way (and took Old Fluff along for the ride).
We shall of course do some updates on this next year.
But, as I say, due to no other promotion, we’re not really looking at any traffic for quite a few months (but we will update if this happens).
I currently have two of these objects on the table in front of me.
I’m sure I saw one or two in the kitchen, and my son has one in his room (I’m too scared to ask why).
All that remains is for me to reveal the niche…
Nah!! I’M NOT TELLING YOU.
Thank You For Reading
Partha (Oh yeah, and OLD FLUFF - she loves it when I call her that, Hahaha)
p.s. This blog post has been written in first person and third person, with inappropriate double-spacing, and it hasn’t been checked for spelling or grammar. Who knew? This really winds Diane up, she gets very touchy about it.
p.p.s. I have gone back to the website and changed the font size of some of the text within one of the articles. Ssshhhh, don’t tell Diane, she gets really angry about it.
p.p.p.s Oh yes, the website has been live since Friday, and we've been indexed if anyone wishes to celebrate on our behalf.
p.p.p.p.s.If you would like to take part in my October 2022 joint venture please email at oldfluffseriousorganisationalangermanagementissues(dot)com