Can You STOP Using BIG Words When You Talk To Me

Last Update: October 08, 2021

After spending 9 days a week going through my 76,925 PMs I’ve come to a conclusion.

I think I’m prone to exaggeration.

Oh no, SORRY, that was NOT the conclusion that I came to.

My conclusion is that people love to make things complicated.

In fact, during some of my PM conversations I have hazed over and become somewhat confused at the technical jargon being used.

Now, I wouldn’t say that I’m exactly stupid, but I’m certainly no Einstein (unless of course we’re referring to the dopey dog in Back to the Future).

And yet I have members asking me for help or advice and saying things like:

“Well, I’ve done some A/B testing of my funnel via a perplexed CDN network, which unfortunately saw my geo-targeting of burstable bandwidth fluctuate wildly. I’m guessing this will be down to the conversion rate of first-mover advantage due to marketing automation of link popularity and page-jacking caused by permission marketing. What do you think?”

I think I may have embellished this slightly again, oops.

However, upon checking said person’s website they have one article written in the last 3 months and would like to know why they’re not getting any traffic (MORE exaggeration).

But, hopefully you get my meaning.

What do I think?


Let me see…

What do I think, what do I think, what do I think?

Firstly, I think you need to calm down on the thesaurus.

You’re starting to sound a little like Joey from Friends’ (or is that Baby Kangaroo Tribbiani?) recommendation letter.

Secondly, you are clearly suffering from shiny object syndrome.

You have read some internet/affiliate marketing spiel, been wildly impressed by it, and are now using the lingo.

What do I think?

I think you are making this WAY more complicated than it should be.

I LOVE to Keep Things Simple

Following in the steps of the world-famous rapper, songwriter and record executive, I think my new name and tagline should be:

Lay Z - I’ve Got 99 Problems (But Getting Traffic Ain’t One of Them).

Okay, for me, creating a website is done in stages.

It’s much like building a house from scratch.

So, initially you have to build (make) your foundations.

I see no better way of doing this than by adding content.

And lots of it.

Actually, lots and lots and lots of it.

However, I’ve become a “dodgy builder”. I make the foundations and then don’t do anything else.

In fact, this is my sole business model (See!! Laz - Y, I do less than you).

I don’t typically do or use anything else.

Okay, that was a lie.

The websites I have hosted externally I do outsource various marketing tasks.

These are the tasks that I don’t enjoy doing.

But, here at WA I am going it alone with the websites I create.

I’m doing everything myself, but I know the websites will get to the stage where I’ll eventually outsource plenty of tasks again, before I move onto my next project.

However, I have come to the realization that I actually only need to do one thing, and if I do that one thing well, my websites will be a success.

I don’t actually look at what I create as an actual website, per se.

I’m not building a brand.

I’m not even that bothered by where my visitors are in the “Customer Purchase Lifecycle”.

Trust me, once you get to 50,000 visitors a month you’re earning, and by the time you reach 100,000 visitors a month, you’re making a full-time income.

Plus, if you continue working on these sites (and outsourcing various tasks) the websites will grow to 250,000, 500,000, 1,000,000 and even more monthly visitors.

I simply look at what I’m creating as a question and answer platform.

Regardless of niche, I find the questions that people are asking, and then answer those questions by way of an article.

And then I do this again and again and again and again.

That’s it.

I do realise that I could be making a LOT more money if this mass of monthly visitors were focused or “funnelled” in a better and more commercial way.

But, the way I look at it is, this takes me away from my main task - writing articles.

If you think about it, every single thing you do online is creating content.

Even liking a Facebook post and leaving a comment is creating content.

Working on your email marketing is creating content.

Making images for Pinterest is creating content.

Making Infographics is creating content.

Producing YouTube videos is creating content.

Answering questions on Quora is creating content.

Even writing out a Google or Facebook ad is creating content.

Taking time out to write a WA blog post or answering questions on the platform is creating content.

In the time it takes you to do one or two of these tasks I have written another article (created content) for my website.

Yes, there are those who will tell me that I’m putting all my eggs in one basket.

I have a sole reliance on Google.

Well, actually that’s not completely true.

But, even on the website that I’m currently working on, 95.88% of my September traffic came from Google.

And yet during September I still had just short of 2,000 visitors from DuckDuckGo, Bing, Yahoo, Ecosia, Facebook, Twitter, Pinterest, and Wealthy Affiliate combined (Are you lot stalking me? Because I certainly no longer ask for comments or feedback).

And yet on a 13-month website this equates to less than 5% of my traffic (oh and by the way, I expect to hit the 100,000 visitors a month mark by January/February 2022. That will be around the 18-month mark since I started working on this website).

Find questions people in your niche are asking.

Answer them.



Stop Making it Complicated

I’m not saying that there aren’t 1,000 other ways to go about doing this.

Of course there is.

This is simply how I do things.

Others will have a huge focus on YouTube, or Facebook, or Pinterest, or email marketing, or all of the above.

I’ve said it plenty of times, find the ONE THING that will drive your business forward and then spend 90% of your time doing it.

All these other things can wait.

Realistically, the first one year of your website, and especially the first 6 months, is like a ghost town.

In fact, the only visitors you’ll receive in the first 3 (often 6) months are you, your mum, and Wealthy Affiliate members via comments/feedback/stalking your profile, etc. (For some, this “ghost town” could last for 12, 18, 24, months or even forever, purely because they are targeting article subjects that are TOO COMPETITIVE)

I know this is when the MAJORITY of people lose heart and stop/leave.

This is also why most people turn to alternative forms of marketing, because they simply can’t cope with the lack of anything happening on their website.

I’m not saying this is wrong, it just isn’t me.

Admittedly, it takes a special kind of person (or someone who knows what’s around the corner) to write an article a day for 3,6,9, or 12 months without seeing anything happen.

But this is what it takes.

Trust me, the business model works.

Final Thoughts

Here’s something for you to think about:

If you found 1,000 questions that people in your niche are asking (I've explained how to do this in my various WA blog posts, so go and have a refresher, or read them for the first time).

You then set about answering one question as often as you can (by way of an article).

None of your answers have to sell a thing (I’ve written a blog post about this too).

Before you even get to the 1,000th answer (a long, long, long, long time before in many cases), you should be earning a very comfortable 6-figure annual income.

For those who always tell you that you “have” to sell something - No You Don’t.

The one issue I see most people having is a lack of traffic.

And yet, if you’re getting 6-figure monthly traffic you’ll be earning a full-time income.




Oh, and if the thought of 1,000 questions and answers scares you, then perhaps blogging isn’t for you.

That doesn't mean you can’t make a living online, it just may mean the writing aspect is not for you.

Then again, it also doesn’t mean you have to write 1,000 Q&As, success typically comes well before that.

In fact, from what you learn, you could earn a full-time income from just 50 articles on your 2nd, 3rd, or 4th website (personally, I don’t see the point in stopping there though).


Imagine if you worked an offline full-time job for 7-8 hours a day and you knew that in 2-3 years you’d be earning $8-20k a month PLUS, would you stop?

If you continued working for another 2-3 years after that, safe in the knowledge that your income would increase to $50-250k a month PLUS, would you stop?

Now take your funnels, and your burstables, and your CDNs, and your A/B Testing and go haunt someone else.

I am LAY - Z.

I take the easy way to an AVALANCHE of traffic.

Try it - find questions, answer them, voila!

Thank You For Reading


DISCLAIMER: Ha, fooled ya! I put the disclaimer at the end this time. You could do all of this for 5, 10, 15 years, and write 2,000, 3,000. 10,000 articles and not make a single penny. You have to understand your niche, initially target the right article topics, and ALWAYS CHECK GOOGLE PAGE ONE COMPETITION BEFORE YOU WRITE THE ARTICLES (Which it appears hardly anyone does).

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Roybretton Premium Plus
Good morning Partha,

Thank you for your excellent article, I understand where you're coming from!

I remember being a member of another Internet marketing website, quite a few years ago; the owner's favourite words were; "Keep It Simple"! I have never forgotten his words, it's far too easy to overcomplicate things in life!

I always remember when I used to have a guitar magazine, the magazine had a question and answers page. A member had asked a question, I will exaggerate slightly! "I'm currently playing C#m7sus4add9 on the second fret (slight exaggeration) is there anywhere else I can play this chord on the guitar"?

The answer: "Get A Life"!!!

I found the answer hilarious and yet so true! We can try and look clever and just overcomplicate!

Have a great day.

ParthaB Premium

Love it Roy, but it's so true.

Personally, I believe the people in this world who are the "most intelligent" are the ones who make something that appears complicated seem so easy.

But, for the rest of us mere mortals, we try to make things as complicated as possible in search of some type of recognition.

That's human nature - "It can't be that simple, I must be doing something wrong, let me complicate this."

Roybretton Premium Plus
Thank you for your reply, Partha, it's appreciated.

I hear what you are saying, although there are the seriously educated; Eton type education, who are way beyond me and I can't understand some of them! (They probably can't understand me!)

Then you have the well-educated, intelligent ones, who as you say, make something that appears to be complicated, very easy!

But for the rest of us and once again, as you mention, we have to overcomplicate things as we think that it can't be that easy!

As your blog post suggests, it's so important that we use the right language when we talk to others.

Enjoy the rest of your day.

smben69 Premium
Another great post! As usual.

Sorry to hear of your fear of words.

That is called Hippopotomonstrosesquippedaliophobia.

I am sure you knew that though.

I know I read your rules and now I just rinse and repeat,

That's another fun one, Monologophobia?

: "Beware the elongated Yellow fruit."

Thanks, Partha.
ParthaB Premium

I'm going to have to ban you from commenting Steve.

But, yes funnily enough I was aware of both "big" words.

You're living the reality now Steve - Keep it simple, repeat, Keep it simple, repeat...

Dhind1 Premium Plus
Einstein the dog, ha I love it. I could not stop thinking about that comparison all the way through.

The post is very good, in that you have broken down what is needed to succeed. As you say the mechanics are already written about in other posts. The method seems simple (and it is), the complexity is in the doing.

Thank you, sir.

ParthaB Premium

You do tend to focus on the obscure Alex, LOL.

You've got it, but don't overthink the "doing" either.

That's only your mind telling you it's complex.

I still often break an article down into 6 mini articles of 200-300 words.

Write one "mini article" in 10 minutes, take a break, write the next "mini article" in 10 minutes, take a break... and so on.

Jessiefido Premium Plus
Great advice as always Partha!

I find that some people just like to over complicate matters in many aspects of life! Why?

I'm all for keeping things as simple as possible, if we find a simple solution to anything we do and it works, STICK WITH IT!

Have a fabulous weekend my friend!:-)
ParthaB Premium
Thanks Nick.

That's the "simple" message.

Keep it simple and keep going.

You do that and you're onto a winner.
richardgb Premium
Hi Partha
Thanks! That's a great summary of what I'd learned from your previous posts. Great timing for me as I get into a new site in MMO.

I reckon you're describing a reason for having faith ... which to me means believing in something that can't be proven (unless, until sometime later perhaps).
ParthaB Premium
Thank you Richard.

Yep, I guess it's easy to have "faith" when you know what's coming.

But it is definitely a system that works.