Can You STOP Using BIG Words When You Talk To Me

byParthaB

4.2K followers

3 years ago

After spending 9 days a week going through my 76,925 PMs I’ve come to a conclusion.

I think I’m prone to exaggeration.

Oh no, SORRY, that was NOT the conclusion that I came to.

My conclusion is that people love to make things complicated.

In fact, during some of my PM conversations I have hazed over and become somewhat confused at the technical jargon being used.

Now, I wouldn’t say that I’m exactly stupid, but I’m certainly no Einstein (unless of course we’re referring to the dopey dog in Back to the Future).

And yet I have members asking me for help or advice and saying things like:

“Well, I’ve done some A/B testing of my funnel via a perplexed CDN network, which unfortunately saw my geo-targeting of burstable bandwidth fluctuate wildly. I’m guessing this will be down to the conversion rate of first-mover advantage due to marketing automation of link popularity and page-jacking caused by permission marketing. What do you think?”

I think I may have embellished this slightly again, oops.

However, upon checking said person’s website they have one article written in the last 3 months and would like to know why they’re not getting any traffic (MORE exaggeration).

But, hopefully you get my meaning.

What do I think?

Hmmm…

Let me see…

What do I think, what do I think, what do I think?

Firstly, I think you need to calm down on the thesaurus.

You’re starting to sound a little like Joey from Friends’ (or is that Baby Kangaroo Tribbiani?) recommendation letter.

Secondly, you are clearly suffering from shiny object syndrome.

You have read some internet/affiliate marketing spiel, been wildly impressed by it, and are now using the lingo.

What do I think?

I think you are making this WAY more complicated than it should be.

I LOVE to Keep Things Simple

Following in the steps of the world-famous rapper, songwriter and record executive, I think my new name and tagline should be:

Lay Z - I’ve Got 99 Problems (But Getting Traffic Ain’t One of Them).

Okay, for me, creating a website is done in stages.

It’s much like building a house from scratch.

So, initially you have to build (make) your foundations.

I see no better way of doing this than by adding content.

And lots of it.

Actually, lots and lots and lots of it.

However, I’ve become a “dodgy builder”. I make the foundations and then don’t do anything else.

In fact, this is my sole business model (See!! Laz - Y, I do less than you).

I don’t typically do or use anything else.

Okay, that was a lie.

The websites I have hosted externally I do outsource various marketing tasks.

These are the tasks that I don’t enjoy doing.

But, here at WA I am going it alone with the websites I create.

I’m doing everything myself, but I know the websites will get to the stage where I’ll eventually outsource plenty of tasks again, before I move onto my next project.

However, I have come to the realization that I actually only need to do one thing, and if I do that one thing well, my websites will be a success.

I don’t actually look at what I create as an actual website, per se.

I’m not building a brand.

I’m not even that bothered by where my visitors are in the “Customer Purchase Lifecycle”.

Trust me, once you get to 50,000 visitors a month you’re earning, and by the time you reach 100,000 visitors a month, you’re making a full-time income.

Plus, if you continue working on these sites (and outsourcing various tasks) the websites will grow to 250,000, 500,000, 1,000,000 and even more monthly visitors.

I simply look at what I’m creating as a question and answer platform.

Regardless of niche, I find the questions that people are asking, and then answer those questions by way of an article.

And then I do this again and again and again and again.

That’s it.

I do realise that I could be making a LOT more money if this mass of monthly visitors were focused or “funnelled” in a better and more commercial way.

But, the way I look at it is, this takes me away from my main task - writing articles.

If you think about it, every single thing you do online is creating content.

Even liking a Facebook post and leaving a comment is creating content.

Working on your email marketing is creating content.

Making images for Pinterest is creating content.

Making Infographics is creating content.

Producing YouTube videos is creating content.

Answering questions on Quora is creating content.

Even writing out a Google or Facebook ad is creating content.

Taking time out to write a WA blog post or answering questions on the platform is creating content.

In the time it takes you to do one or two of these tasks I have written another article (created content) for my website.

Yes, there are those who will tell me that I’m putting all my eggs in one basket.

I have a sole reliance on Google.

Well, actually that’s not completely true.

But, even on the website that I’m currently working on, 95.88% of my September traffic came from Google.

And yet during September I still had just short of 2,000 visitors from DuckDuckGo, Bing, Yahoo, Ecosia, Facebook, Twitter, Pinterest, and Wealthy Affiliate combined (Are you lot stalking me? Because I certainly no longer ask for comments or feedback).

And yet on a 13-month website this equates to less than 5% of my traffic (oh and by the way, I expect to hit the 100,000 visitors a month mark by January/February 2022. That will be around the 18-month mark since I started working on this website).

Find questions people in your niche are asking.

Answer them.

Rinse.

Repeat.

Stop Making it Complicated

I’m not saying that there aren’t 1,000 other ways to go about doing this.

Of course there is.

This is simply how I do things.

Others will have a huge focus on YouTube, or Facebook, or Pinterest, or email marketing, or all of the above.

I’ve said it plenty of times, find the ONE THING that will drive your business forward and then spend 90% of your time doing it.

All these other things can wait.

Realistically, the first one year of your website, and especially the first 6 months, is like a ghost town.

In fact, the only visitors you’ll receive in the first 3 (often 6) months are you, your mum, and Wealthy Affiliate members via comments/feedback/stalking your profile, etc. (For some, this “ghost town” could last for 12, 18, 24, months or even forever, purely because they are targeting article subjects that are TOO COMPETITIVE)

I know this is when the MAJORITY of people lose heart and stop/leave.

This is also why most people turn to alternative forms of marketing, because they simply can’t cope with the lack of anything happening on their website.

I’m not saying this is wrong, it just isn’t me.

Admittedly, it takes a special kind of person (or someone who knows what’s around the corner) to write an article a day for 3,6,9, or 12 months without seeing anything happen.

But this is what it takes.

Trust me, the business model works.

Final Thoughts

Here’s something for you to think about:

If you found 1,000 questions that people in your niche are asking (I've explained how to do this in my various WA blog posts, so go and have a refresher, or read them for the first time).

You then set about answering one question as often as you can (by way of an article).

None of your answers have to sell a thing (I’ve written a blog post about this too).

Before you even get to the 1,000th answer (a long, long, long, long time before in many cases), you should be earning a very comfortable 6-figure annual income.

For those who always tell you that you “have” to sell something - No You Don’t.

The one issue I see most people having is a lack of traffic.

And yet, if you’re getting 6-figure monthly traffic you’ll be earning a full-time income.

DON’T OVERCOMPLICATE EVERYTHING.

FIND THE QUESTIONS THAT PEOPLE ARE ASKING IN YOUR NICHE.

ANSWER THEM

Oh, and if the thought of 1,000 questions and answers scares you, then perhaps blogging isn’t for you.

That doesn't mean you can’t make a living online, it just may mean the writing aspect is not for you.

Then again, it also doesn’t mean you have to write 1,000 Q&As, success typically comes well before that.

In fact, from what you learn, you could earn a full-time income from just 50 articles on your 2nd, 3rd, or 4th website (personally, I don’t see the point in stopping there though).

HOWEVER

Imagine if you worked an offline full-time job for 7-8 hours a day and you knew that in 2-3 years you’d be earning $8-20k a month PLUS, would you stop?

If you continued working for another 2-3 years after that, safe in the knowledge that your income would increase to $50-250k a month PLUS, would you stop?

Now take your funnels, and your burstables, and your CDNs, and your A/B Testing and go haunt someone else.

I am LAY - Z.

I take the easy way to an AVALANCHE of traffic.

Try it - find questions, answer them, voila!

Thank You For Reading

Partha

DISCLAIMER: Ha, fooled ya! I put the disclaimer at the end this time. You could do all of this for 5, 10, 15 years, and write 2,000, 3,000. 10,000 articles and not make a single penny. You have to understand your niche, initially target the right article topics, and ALWAYS CHECK GOOGLE PAGE ONE COMPETITION BEFORE YOU WRITE THE ARTICLES (Which it appears hardly anyone does).