SEO Tips For Video Marketing -

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There is no doubt about it that Videos are becoming more and more important for not only B2C but also B2B businesses. Marketers who have a good Video Marketing strategy in place are likely to do better in terms of lead generation, increased brand awareness and earning more revenue.

To make the most of your Videos it is important to optimize it, so that it appears more often when someone is looking for a term related to your offerings. Just follow these simple steps to optimize your Videos and make the most of it:

  • 1) A Video search functions in the same manner as any other general search query. This means, Google uses the following parameters like: Content quality, number of back links and Meta tags to rank videos.
  • 2) On a webpage offer transcription along with the video which makes it more likely to appear in Google searches. Video transcription should be written carefully using effective keywords to make it search friendly. Videos along with transcriptions, also appeal to both types of audiences; those who wish to read facts and those who wish to watch videos to learn more about the brand before making their business decision.
  • 3) Video titles and descriptions make a huge difference in making video searches easy. Metadata increases your chances of driving relevant audience to your Videos and drive traffic. Hence Video titles and descriptions should:
  • Be relevant to what the Video Message
  • Include keywords that match the user interest
  • Unnecessary lengthy headlines are not of any value, the headline should not be more than 55 characters
  • Use meta descriptions in 155 characters
  • 4) Once the search leads the audience to your video you need to make sure that the first impression ‘Thumbnail Image’ is attractive enough for your viewers to go ahead and watch the video. It is the Image that establishes a connect with your audience and makes it attractive to watch the entire content.
  • 5) If you have a Video on your website, you can optimize it for search by creating a Video sitemap and submitting it to Google search console. You can either create a individual video sitemap, or add videos to an existing sitemap. Don’t forget to enter important details like: Video title, description, page URL, thumbnails to the sitemap and other information like duration of the video, category, rating and view count. All this information will be used by Google to Index your Video files.
  • 6) Do your research by looking for the most searchable keywords and include them in your Video descriptions. If your Video appears on the first page when the particular keyword is typed it signifies that users are satisfied with the video content query. For example, while doing a search on ‘How To use Facebook Advertising a’ a YouTube Video Tutorial appears in the search just below the official Facebook Help Center Page then you can be assured that you are on the right track.

To know more , pls do visit -

http://graycode.digital/lp/homepage/


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Recent Comments

4

Thanks for sharing, Navnit, this great article.
I have not come to video marketing yet.
Bookmarked this blog for future reference.
All the best to you, Navnit.

Appreciate your feedback .

Hi Jeff. That's a very informative blog. However, I don't know if you realise it but you are not allowed to place your website link on your blog at WA. It's against the rules. Jim

oh , i was not aware of that , you cant put web link .

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