Is A Countdown Timer A Sleazy Sales Trick?

Last Update: June 08, 2016

If you've ever researched "Make Money Online" opportunities before then you've probably come across countdown timers.

Countdown timers are the timers that websites use to create a sense of urgency in order to get people to rush into buying something.

I've read a lot of other WA members blogs and they often call these tactics sleazy or too salesy. But the fact of the matter is that these timers do work.

WHat I find sleazy is when the timer is totally fake. You know when you hit refresh and the timer resets so you can tell its fake. I agree that those ones are sleazy and they can quickly ruin your credibility.

But I've recently discovered a plugin for a timer that is actually attached to your IP address and so no matter how many times you hit refresh, it keeps counting down. It's a legitimate timer.

This seems somewhat appealing to me as long as it's used in a tasteful way. MAybe you could say something like, "Buy this in the next 24 hrs and you'll get my bonus for free".

That way you're still offering the product at the same cost except you're giving them an opportunity to also get your bonus.

If you think about it, WA actually does pretty much the same thing just slightly altered. They say you get your first month for only $19 if you buy within the first week. Or something like that I think.

So I was hoping some of you had an opinion on this. Maybe you've tried it and had good or bad luck with it. Or maybe you have a good argument for or against it that I haven't thought about yet.

I'd love to hear what you all think.



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SadieChan Premium
Hi Robert,
The timer act as a kind of Urgency for people to get excited and buy the product or service. Some very special price products do utilize this strictly and when the deadline is over, they increase the price, which I think is cool and can be implemented.
Regards Sadie
Newguru Premium
I agree. Thanks.
PeteWeaver Premium
A timer, whether it's fake or real it doesn't make any difference.

I don't think a timer is sleazy, not really. But if you're putting a timer on your offer just for the sake that you think you're smarter than your prospects who sign up at Wealthy Affiliate under your link, then you're delusional. No one wants to be fooled!

And If they do sign up under your link, don't worry, they are already going to think that you're a sleazeball.

But Hey!

If you put a timer on an offer with a condition of you giving some one on one training upon signing up, then a timer is appropriate. In that case, you're making a promise. This is what Wealthy Affiliate offers: If you sign up within 7 days, your first month will be only $19.

It's a PROMISE, not just a timer.
Newguru Premium
Yes I think you're exactly right. It's a promise and that's how I would look at it as well.
gappleby Premium
I use count down timers all the time. They definitely work. You hit the nail on the head when you said that the deadline has to be real. Using legitimate sales techniques is not sleazy...lying is sleazy.

Truth is, plain sales pages don't work as well as they used to. Marketing and sales online has grown and matured, and the field has gotten crowded. To be effective, you need to use every tool available: countdown timers, video, guarantee boxes, Buy Buttons, graphics, etc. Yes, even the dreaded pop-ups can be done tastefully. Upsells, too.

The competition is brutal. Not only outside competitors, but innate human nature. Resist. Procrastinate. Don't decide. A count down timer adds a sense of urgency to make a decision, and as long as it's real, you've done both you and your prospect a favor.

BTW, some timers don't look good on mobile. Watch out for that.

The Entrepreneur
Newguru Premium
Thanks Gordon. I can't wait to see the results from this.
JudeP Premium
I completely agree with what you're saying Robert. Give them a bonus as well within that countdown :)
Newguru Premium
Thank you.
PjGermain Premium
Nice and I totally agree with you Robert. A countdown timer that works.
Newguru Premium
Thanks. I think I'm going to give it a try on one of my landing pages.