Branding Yourself vs Building A Brand

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Lately, I have seen some conversations in the chat area about how to create content by posting anonymously to your blog?

Apparently, some people that are just getting started want to try blogging but they don't want their name going out on all the blog posts. Or, they are writing about controversial subjects and they don't want to have their name associated with the blog posts.

It could also be that these individuals are looking to build a brand instead of branding themselves...

Some time ago, I wrote a blog post about Branding Yourself vs Building A Brand;

http://www.networkceo.com/branding-yourself-vs-bui...

No matter what their reasoning, it is easy to create blog posts with an "Anonymous User" in WordPress.


Create Your Anonymous Personality

It's actually very easy to wrote blog posts by an Anonymous Personality. The steps to perform this are;

  1. Create a New User - in WordPress, create a new user and provide this user with a Fictitious Name
  2. Set ADMIN rights - Give this new user ADMIN rights to your site
  3. Set a strong password - be sure to set a strong password for this new user to ensure that you have tight security for this account
  4. Logout/Login - logout of your current user, and log back in with this new user account, and going forward, use this user to login and maintain your website and post to your blog

Now, any pages you create, or posts you make, will be attributed to this user. If your theme displays the "Authors" information, like mine does, the fictitious persona will used displayed for this new user.

Here is what my personna for my Brand - The NetworkCEO looks like on my posts;

Notice that NetworkCEO shows as the published by user instead of my name. I chose this approach because I wanted to build a brand.

Summary

Regardless of your reasons for remaining anonymously behind your blog posts, you can use this approach to hide your true identity or build a brand for your website.

P.S. Be sure to create a new Gravatar Identity for your brand too...


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Recent Comments

16

Thanks for this!

Hope this article provided some good information for you going forward...

To Your Success!

Good tips for launching your brand identity.

Thanks Michael,

I appreciate you stopping by and taking the time to read and comment on my blog posts. Hopefully, the information I shared will be of value to you at some point in your future.

To your success!

Great Post .. Cheers, William.

Thanks William... I appreciate you taking the time to read and comment on my blog posts here on WA!

This is certainly something else to think about!
Thanks

Someday's it just seems so overwhelming doesn't it!

Thanks for reading.

Cool stuff!!

Thanks Daniel!

I think a lot of people that start blogging miss the golden opportunity with their blog. The opportunity of having an exit strategy 5 years down the road!

If you build a brand, it will be much easier to sell a high traffic website to a potential buyer rather than trying to sell a personally branded website.

You know your stuff, El Presidente! Please be encouraged to comment on my stuff any time... Thanks for the mastery of detail in your input... ttyl...

Thanks for the comments and words of wisdom!

I look forward to reading your blog posts and commenting there too.

Great info, thanks, buddy

Thanks for taking the time to read and comment.

This is just my opinion but I feel self branding is theway to go. It takes a little longer to see results but when people get to trust you they wil come back time and time again

I totally agree Albert... However, depending on the niche topic building a brand may be the BEST approach.

In addition, your intended future direction will also have an impact on which direction you want to take your branding. It would be very difficult to sell a website branded to you!

One must understand their target and where they want their website to go when choosing to brand it or brand on's self.

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