One of the most common questions to ask when getting started at WA is, "Is this a good niche?". People will tell you, "You can make money in any niche", but it's still easy to second guess yourself.

Heck, this is your first time venturing into online business, so it seems a bit crazy that YOU have the power to make money selling just about anything. Even then, many people quit because they don't see results and think that for some reason, success was not in their cards.

Some Proof That It Works

I always hate giving income proof because it's a shady guru tactic and to be honest, screenshots can be easily photoshopped or presented in a misleading way. So what I want to do today is provide "niche viability proof", so try to look past the dollar figures.

This is NOT to show that I can make money online. I think a lot of you know that already. This is to show you that you can make money is any niche, even when the cards are stacked against you. It doesn't matter what your passion is, there's a way to make money from it. Even if it's not your passion, there's a way to make money from it.

Blast From The Past

Oh, and I just wanted to add that there are many issues with these sites so they are in no way good examples to follow. Some I have stopped working because I don't have the time or they no longer interest me. Even so, 3/4 are still making sales.

You'll also notice that 3/4 are .info domains. This is because it used to be recommend in WA as a "cheap" option for newbies (they didn't have free Siterubix sites back then). They are also very weird topics because when I started, I had a fundamental misunderstanding of what "low competition" and "niche" meant.

They don't make a ton of money, but I'm confident that I could grow any one of them if I dedicated time to improving them.

Niche #1: Sprained Ankle Treatment

Description: Inspiration came for this site after I sprained my ankle running in China. It was an ebook of special ankle exercises that are normally taught by physical therapists that you can do at home.

Niche #2: Stop Alcohol Flush reaction

Description: You might not know it, but some people are missing a special type of enzyme that breaks down alcohol into non poisonous substances that your body can metabolize. This trait is common among Asians, hence the common name for Alcohol Flush Reaction (and the name of the website). This was an ebook of home remedies on how to treat the condition.

Inspiration came from living in China, where "red face" is a common topic of discussion with Westerners while out drinking.

Niche #3: Coffee for Enemas

Description: I'm a coffee fan and was looking for affiliate programs to do with coffee. I stumbled upon this special type of coffee that's used for enemas, and it turns out that it's somewhat common as a holistic treatment for various illnesses.

This is actually a pretty interesting niche and I might pick this site up again at some point.

Niche #4: Homebrewing Equipment

Description: My interest in brewing beer only started in 2013. I quickly found out how expensive some of the equipment was, and figured it would be a good way to get a tax writeoff and fund my brewing experiments by starting a homebrew website.

I wanted to test the whole "beginner expert" idea, and see if someone could actually make money in a niche they were not an expert at. I wanted to experiment using an ecommerce plugin for an affiliate site, which I usually recommend people do not do.

So, the lesson for today is: If I can make money in enzymes and enemas or ankles and alcohol, then you can make money in just about anything. Not only are there usually multiple affiliate programs for any kind of product/service, there are also many different ways to monetize a site.

These are just 4 examples of sites I've built over the years that were successful. There are literally thousands of niches out there. Find one that fits you!

Oh, and in case you were wondering, I don't have a "magic touch" for websites. I've also failed (or given up) in other niches without reaching profit including

  • horse care
  • cosmetics
  • weight loss
  • gaming chairs
  • mobile phones
  • edible gold
  • ...and probably some others that I'm forgetting

Niche Advice

The best advice I can give about choosing a good niche for yourself is to not go too broad, not go too narrow.

Too Narrow

Envision yourself writing about it on a regular basis. Do you have enough interest and do you think there's enough topic potential for you to write about this 2x per week for 6 months to a year?

Once you dig into a niche and become familiar with it you can usually get more creative and have more topic ideas down the road. You don't need to plan 5 years in advance!

My issue with the alcohol flush site from above is that I ran out of topics to write about after the first couple months. All I was doing was telling people how awesome this product was and how drunk you could get without getting a red face. Boring! I ran into a similar issue with the Ankle rehab site (common newbie mistake).

If I were to fix these sites now, I would turn the ankle one into a DIY physical therapy site for minor injuries, and the alcohol flush site I would turn into a home remedy site.

Too Broad

It's also easy to pick something too big - something like "fitness" or "video games". The process of narrowing down a niche is harder for me to explain because it can be done in many ways. I often try to think of subcategories, and then picture the person that lands on the website.

Video Games

  • game controllers
  • gaming chairs
  • MMORPGs
  • DOTA
  • Vintage Consoles
  • bitcoin mining hardware
  • PC building
  • Gaming for profit

Fitness

  • Performance tracking
  • Cold climate running
  • Natural body building
  • Fitness for 50+
  • Wearable tech
  • Weight gain/loss (can be further subdivided)
  • Special diets

So would a 50 year old lady be interested in the same site as someone looking to get into natural body building? Nope. Even body building is strictly divided into two worlds of natural vs steroids. You could further narrow it down to natural body building for women if you wanted.

Would someone looking to restore old gaming consoles want to know who won the recent DOTA championship? Probably not. Gaming is a tough niche to crack for me but if I were to get into it, I'd look at where I can provide value to the community. The world might do fine without another game review site, but I'd bet there's a pretty good market for hacking a PS4/Xbox One

That's pretty much the process of how I go about refining a niche idea I have. But don't worry about it too much, you can always pivot later. If you pick a domain that's a little bit vague or can have multiple interpretations, no one will notice. bodybuildingbadass.com could be a "natural body building" niche site, or it could be a website selling home fitness equipment for body builders. Most people won't even care as long as your content matches what they're looking for.

Find More Niches

There are tons of other ideas for niches floating around WA. Check out Jay's webinars. He's built quite a few niche sites over the years - I distinctly remember a juicing site, hummingbird feeders, and headphones. There's also a couple of hotseat webinars with niche sites from other WA members.

Which brings me to my next point - the more active you are in WA, the more you get exposed to the vast possibilities of affiliate marketing and online business.

Being an active part of the community here allow you to work shoulder to shoulder with other aspiring (and successful) affiliate marketers - so get out there!

*Addition: If anyone ever says that the only way to make money with WA is to promote WA you can show them this post!

Join the Discussion
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Recent messages
MrKent Premium
I don't understand why the niche shouldn't be too broad? I mean, people find your review posts via google search and they land on your review post. What difference does it make what your other content is about?
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Rbobejr1960 Premium
you rank so they can find your reviews because of the quality of content of your blogs. If you do not rank in the SERP's no one will be able to find you so you will not have traffic.
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vision1 Premium
Thanks Nathaniel, I've found this really encouraging.

Dawn
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Superman8315 Premium
Thanks so much Nate!!! I have to work on things around my very busy job but you are a huge help and I'm slowly making my way. Your advice on Niches and your examples have inspired me and I'm sure many, many others. So I'll keep at it!!!
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CraigG1 Premium
Because of this article, I now have a new perspective about what's possible with a variety of ideas regarding niches. Thanks.
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ogunawan Premium
Thanks for sharing information! :)
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MichaelLouw Premium
Yet another awesome article. Thanks.
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StevenEsser Premium
nice to learn about WA and the possibilities. Thanks Nathaniell! I am looking forward to the coming days and possibly longer.
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watargpk Premium
Great work Nathaniell.
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Jane3000 Premium
Thanks for this! I'm a newbie and still thinking of niches. Well, actually I have a rather long list of 'ideas' - it's deciding which one or two to go for first.
I like your advice about thinking ahead - will I be able to come up with new content several months down the line. This has really helped me to think about which ideas are perhaps a bit too narrow, and also think about a website that could be broadened in the future if it does run out of steam!
Thanks again!
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derekmarshal Premium
Brilliant!
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very educational
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robshome Premium
very inspiring thankyou
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peterzichun Premium
very helpful
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Fashion17 Premium
Helped!
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dominick33 Premium
It definitely helped.Thanks
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KatieMac Premium
You certainly have a mix there and I get what your saying it brings certain things into prospective for me thank you
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sofiai Premium
Thanks for sharing, Nathaniell!
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SocEnt Premium
Excellent! Thanks for sharing your experiences. Loved the humor in this too.
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CherylK Premium
That was a fun read! And it was inspiring at the same time. Thanks.
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justeileen Premium
Thanks Nathaniell,
This is great information. Truly helpful.
:)
Eileen
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PeterShelton Premium
Thank you Nathaniel, I found this, very interesting and thought provoking.
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Soheila Premium
Great post :)
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KimWatson Premium
This is a great article, Nathaniell. I've been working on a similar idea for niches. You are an inspiration. Kim
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scottyb2good Premium
A flare for good advise. Good Read ! What I mainly took from this read was domain names are secondary but Content will tell the story of interest then success follows ..................... Scotty B ♫
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Kipps Premium
Again you prove yourself to be a great marketer Nathaniell, and moreover I truly appreciate your community spirit by sharing your experiences - the good, the bad and the profitable.
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fairlady Premium
wOOW Nathaniell, great infos it help me to think about how to search for profitable niche . I have 10 domains hahaha i know but i will build profitable websites (i hope so ) 50% of positive thinking is the 50 % of succes :)
All of those domains are .com
My best one :http://thechiaseeds.com ( i can split in this one plenty of possibilities, people are today in healthy eating and all this stuff....)
http://www.chiaseeds.com the guy want for 200000$ just the domain woooooow
Anyway great article .
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obeltran Premium
Thanks for sharing your story Nathaniell.
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freethink Premium
Hi Nate!

Thanks for sharing. This post is very informative and give us newbie a better insight about how to choose our niche.
I have a question to ask. I'm planning to build a website which contain of more than 1 product to promote. I'd choose one topic, for example health and fitness and write reviews about several product and also content related those products. What do you think about it? Or should I just focus on one product for each site?
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MageUnknown Premium
Hello Dauphin,

You can focus on one type of brand/product rather than the product itself. For example energy drinks or meal supplements per site. .
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AuntieRoni Premium
Totally appreciate this post. It's given me further motivation to keep plowing ahead. Now I'm on to read your post on keyword training resources then back to my tutorials. Thank you so much for sharing.
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bradmiller Premium
Hi Nate- thanks for the information - simply stated - practical stuff- appreciate it coming from the perspective of experience, showing both success and not. The part about writing long term content makes a lot of sense. I could see running out of idea for some niches, especially if you aren't passionate about it - thanks again!
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tansf77 Premium
thank you, very informative especially for a beginner. I started the step by step with WA as a niche, but I don't think I am good at it, so I want to start something else that more related to my daily life.
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Awesome and inspiring post. You've kept your readers motivated.
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lauras2015 Premium
Thanks Nate. Good things to think about.
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MarvH Premium
Thanks for sharing Nathaniell,good points to rememeber.
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slackone Premium
Useful post!, thanks for pointing out every point of niches and how to think about them.
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mrpage4u Premium
Thank for sharing that was a good inspiration.
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networkphili Premium
Hi Nathan, great post and blog
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Christabelle Premium
Great post Nathaniell!
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masibindi Premium
this is very helping finding a niche is a confusing at times,
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DLansing Premium
Holy smoke! This blog is the da bomb! Great info on niche finding with proof to boot! Okay, time to put on my thinking cap again hehe..
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Nebulas Premium
Great blog post, Nate! Thanks for sharing your experiences: also very intesting to know what does not work, because I think everyone starting do kind of the same newbie mistakes.
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LolaAJ1 Premium
Same for me....this is Day 2 and I'm all over the place....researching the site and reading everything I can.
Obviously, I need to do the course lessons first!
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mgarcia32 Premium
Great post! Thanks for sharing. :)
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EvelynD Premium
Thanks for the insight.
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dhicks35 Premium
Thank you for sharing your blog.
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dj-drea Premium
Awesome post!
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Lmadams Premium
Thank you... This was very encouraging, you broke it down in to smaller bites of info that helped a lot .... Here's to you and your success:)
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LolaAJ1 Premium
Ditto....AMEN to that!
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vidonz Premium
man what an brain opener.
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Kenester Premium
I know what you mean. I feel like asking myself where was I all this while. Seems like the leaders are online with help and encouragement round the clock!
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nathaniell Premium
Happy to open your brain bud :)
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justeileen Premium
This is great Nathaniel, Thank you so much. I know you will do great at WA and with anything you try. Much success to you. Although you already have everything, if there is anything I might be able to help with, just let me know. :-)
Your friend on this amazing journey,
Eileen
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TJRANDO Premium
Great advice Nathaniel- I have a niche which is broad(Health & Wellness) but am sticking to certain topics within it..

-Tom
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murphaloid Premium
This is just what I needed to read at this beginning stage. I'm trying to find a niche but been feeling quite disheartened after 10 days of trying. This post has really inspired me. Thanks!
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LolaAJ1 Premium
Know the feeling.....we need to keep our heads up and go confidently along with the process. It will come to you...(and me!!)
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LookingUp Premium
Very informative. Thanks so much.
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soulja90 Premium
Phenomenal stuff here. Thanks for sharing Nathan!
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sasukhram Premium
In a lot of things (like niches), I am a very concrete thinker. This post was really helpful in terms of showing how niches can be too broad or too narrow (something I think many of us struggle with at the beginning). Showing the sites and the money you have made is also great for us, as we see evidence of what we hear all the time here at WA - that you can make money in any niche.

Thanks so much for this post! I really enjoyed it.
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AndreasS Premium
This is the most useful posts I've read here in a long time! Hands on experiences and tips are so inspiring and great. At the moment I work on one site, but have ideas for at least 3-4 more I think has the potential to become good niche sites. I think it's to much work for me at the moment to handle more than one site, but seems like you did that without problems.

Do you remember how long you worked on your first site before you started the second one?
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BenORourke Premium
Thanks Nathaniell. Do you do much keyword research beforehand, or just get on with it if the niche interests you and there are products to promote?
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IMc Premium
Great read Nathaniell. Just the sort of info I'm looking for.
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MattJones Premium
That was very inspiring! Thank you very much. After I get my initial WA / Make Money Online For Newbies website profitable, I'm going to go over this post and start brainstorming some other niches - or use the brainstorm aspect of Jaaxy, which is equally as awesome as this! Thanks again!
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iswandy Premium
Very good information and thank you!
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This was very useful, thanks for the info. Grace and peace...
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TRWatts Premium
AWESOME!!!
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i find this very useful...thanks!
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whitsunday Premium
Hi Nate.This post was entertaining, informative and gets the brain ticking faster. Thanks.
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alexander11 Premium
Thank you for your post. It is very informative.
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jolier Premium
Thanks heaps for sharing Nathaniell, really appreciate the examples - very insightful. I have a question about your sites though, how much behind the scenes marketing would you say there is promoting these sites via other sources (through creating external link backs on other sites/social media etc)? A rough guess of number of external links that you established for each site would be really helpful to gauge how much is required for a site to start making money.
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KatieMac Premium
this might be of help to you, it was shown last night however you will be able to watch it soon.


https://my.wealthyaffiliate.com/training/6-week-schedule-to-profits
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jolier Premium
Thanks Katie, I watched this one live earlier and it was great!
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KatieMac Premium
I agree we can learn so much from Jay in more ways than one. hope you have a wonderful weekend
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Lamonica724 Premium
This was a great post. It was very helpful.
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lindasea Premium
As always, Nathaniel, you have created not just a good read but awesome insight!

Love your writing style but you have given allot here too. Hope others will read and benefit. Thanks for a your contribution to us all.
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freedomforus Premium
Great points Nathaniell. I really like your thinking. Sending you a PM about a related matter. Larry freedomforus
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benzburg Premium
Great, helpful blog Nathaniell.
Thanks. . .
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Kav Premium
This post has truly been a blessing and has got me thinking on how I've been handling my WA membership. I love juicing (as well as other things) and never thought of starting a blog on that.

Sending this others is an important point as I notice that people don't stay here long enough to experience the various possibilities.

I remember when as a new WA'er I asked about saturation regarding promoting WA. Got no response and rightly so. I'm glad I've stayed the course.

I will definitely bookmark this for future reference.
Thanks
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reefswimmer Premium
Oh, this is wonderful. I think that each website you set up gets a bit easier. The first one is the toughest, so some people give up right then and there. what's so cool in WA is how people will jump in to help. Just ask.

Then there's all these terrific people like Nathaniell who write posts like this one, answering questions you might never have thought to ask.

I love your line about showing this post to people who complain the only way to make money on WA is to promote WA. That's so funny---and what you say is so true!
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goodvibe Premium
Nice blog!Gives a REALISTIC point of view for newbie like me in the Online marketing world ;).Helpful article thanks again!All the best with your projects!
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Ken-Pringle Premium
Nathaniell that is great, it will help many, thank you for sharing.
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Thank you.
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Lancer501 Premium
Excellent post Nate...thanks. An example of getting detailed and top quality information into a concise post.
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Vasques Premium
Killer post man!
Several of these advices really hit home...
Thank you very much for taking the time to write this, dude!
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wendyjane Premium
AWESOME stuff here Nathaniall. Thank you for sharing!
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auden Premium
This is so inspiring thanks! I really need to start building my site again! :)
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MarineMom Premium
Great advice and many thanks.
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ShellSummers Premium
Great post Nate; I especially like your advice to not over think it in the beginning. You have a great way of explaining things to newbies - you must have been a great kindergarten teacher! :) ~Shell
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Scorpio15 Premium
Great post and information thanks very impressive and encouraging!
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POrtega Premium
Thanks for the encouragement! You really had a site for coffee enemas? Now that's some real coffee love. Enjoyed your post, always do.
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nathaniell Premium
lol. I didn't perform them on myself :) It was all researched. I'm not that brave!
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POrtega Premium
Didn't think you did indulge, most research I've seen is predominately women users. Great way to show us how to think outside of the box. lol
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TinaB Premium
Thanks for a very interesting blog on niche. Now I know a niche could be too narrow if I don't have enough materials to write about.
- Tina
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DomW Premium
"Niche viability proof" - sounds legit bro.

Seriously though, great read. Testimonies and case studies are amazing.
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Bill67 Premium
Thanks Nate for a great post on Niche.
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IveTriedThat Premium
Hell of a post Nate. Well done.
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I just thought of great idea, thank you!
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Kav Premium
This is superb and very enlightening! Thanks for sharing.
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tbruns2278 Premium
Good stuff Nathaniell. I appreciate your approach to the affiliate marketing business. Gosh....can you have niche on niche-ing? Hmm....I'm sure it's been done.
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Starcreator Premium
Thanks for the info. You've always been helpful to people. I need to find some people that have experience with a community site for my future plans.
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NicoleJBN Premium
I kind of feel like it with my first website which is in the cooking niche. I didn't lose interest in it but it seems a bit too broad.

Thanks for sharing this. Will be helpful.
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christopherM Premium
Great post man! You niche sites and affiliate adventures have always been interesting and inspiring to me. There's a wealth of knowledge here, I'm glad you wrote it. Thanks,
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Lesmyb Premium
The timing of this post is great for me. I started with a very broad "niche" that is turning out to be more of an authority project. I have shelved it for now and will get back to it when I have more experience.

I am about to start a new site that is a little narrower and I believe still offers great potential. It is really good to see that we can make any topic work if we follow the training and provide the content.
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DoubleTap Premium
Absolutely stacked with great information... thanks much Nathaniell!
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JeanR Premium
Awesome article thanks for sharing your info..
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TonyRidgeway Premium
Bravo! Thank you so very much for this amazing post. Any niche can be an AMAZING money maker so long as you give your visitors valuable information that will help them achieve their goals.

I always laugh when I see things like this because I can't help but think about the chicken coop clickbank product. I remember when it came out thinking to myself "Yeah, like that's ever going to work." Roughly six months a fellow marketer told me how he had cleaned up with a chicken coop website referring folks to that same product. His site was amazing and gave people VALUABLE information on raising chickens, health benefits of eggs, and teaching children responsibility through caring for chicks and chickens.

Thanks once again Nathaniell and congratulations on all of your success. I'm partial to the beer site personally, and if you ever need some help sampling your homemade brews let me know lol.
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Jay Gumbs Premium
Edible gold, WTF!??
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Tkallstar Premium
I was thinking the same thing
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nathaniell Premium
Haha. Used for cake decoration lol. I had an awesome domain too.. buyediblegold.com. Made about 2 sales over the course of the year but lost steam around month 2-3 and never really dove into it.
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dch1959 Premium
Great Post Nathaniel! Thanks
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tmaltz Premium
Awesome post Nathan. Great advise to share to the WA community. I really appreciate your insight to a newbie like myself. Thanks.
Todd
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MikaelG Premium
Thank you for that great post. I am new in WA and in the internet marketing in general. Choosing a niche was difficult, but tour post really help me, thanks again!
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polywog Premium
Great post Nathaniell. I am probably my own worst critic. I have tried and failed at so much that I almost didn't join this. But being hard headed has it's advantages. Thanks for the inspiration.
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JoAnnBass Premium
Sorry there is only a like button above, would have gladly hit a love button instead! Thanks Nate, for sharing such insight into how any niche can be successful with the right spin and the right attitude.
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Shawn Martin Premium
Thanks for taking the time to share this.
Many will benefit from it for sure. :)
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scarlett90 Premium
Great information for those of us who are just starting out. Thank you.
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be79877 Premium
Thank you for sharing this. You explained this very well.
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AdeSimmonds Premium
Nice article Nath! It makes a lot of sense what you're saying, hopefully I can put it into practice on my next niche website :)
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HowardJaros Premium
Awesome post!!
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TanyaCHA Premium
Thank you very much Nathaniel for your post. It is very helpful!!I really appreciate you shared with us your experience. It is actually priceless.
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kristoph Premium
Timely information for some of us who need to know. Thanks for sharing
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BERNARIUX Premium
As always, great article¡

I particularly like this part:

"Even then, many people quit because they don't see results and think that for some reason, success was not in their cards".
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Trialynn Premium
Great Post Nathaniell!
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RussStewart Premium
Great article Nathaniell!
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wildcatblue2 Premium
Great post, love all the examples you provided!
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777getgoing Premium
This is a great post Nathaniell. Thanks for sharing.

asainflush..I wonder what was the bounce rate on that one was.
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Lemm Premium
Gee Nathaniel, I had no idea you were into health stuff. Some really good examples and ideas I got just looking at your websites.....thanks a lot for sharing.
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Loes Premium
Cheers, someday I am gone drink a home brewed beer with you :)
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MandyCollins Premium
Hi Nathaniell, thanks for this. I am über new and refining my niche right now, so this is really useful information :)
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one4 IM Premium
Hey Nathaniell, thanks for another great post. This really helps with where I am at right now and appreciate being able to get inside your head for a few!. So helpful
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Apitchford Premium
Got u nat keeping it hanging low for start up
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fairo Premium
Thanks this is very helpful
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mrpeter Premium
Thanks for this Nathaniell. When you first start and you haven't yet seen much traffic, let alone money, it's easy to start doubting your niche, so the encouragement you provide here will be welcome for many!
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soulful Premium
We need that extra encouragement at times. Fred
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