Some Like it HOT!
Here in the UK today we are expecting for temperatures to hit 37 C.
In the UK that is an amazing temperature and because of the levels of humidity here, it will be unbearable for most.Trust an Englishman to complain about the best day of the year so far.
Don't Get me wrong I love a sunny day and I am sure that it will be great but, not very productive.
This is where perspective comes up and slaps me around the face. Some of you guys in other parts of the world will think that 37 c is a cool day and not understand why I would consider it hot. In other parts of the world people will be amazed that 37 C even exists and they will be praying for hot days. Other people will not have seen rain for years.
2 days ago it was 31 C and we still had a spot of light rain (Good Old England).
The WA Part
This got me thinking about WA. We are Affiliate marketeers and as such we should not just be thinking of localised or even national approaches. If we are talking to the world then we should try to visualise in our own minds, how our actions and reviews would appear to a global market.
We can of course aim our reviews at localised markets, for instance my MTB website is aimed at Cycling in the UK. I did this because it is a very saturated niche and I did not really see how I could compete on a global market.
Here at WA we are given an amazing arsenal of marketing weapons and tactics which allow us to reach out across the globe and communicate with a mass market. We should take the opportunity to succeed.
As for my Hot Sunny Day
Well my computer is already struggling with the heat and My dog has curled up in a cool spot and given up on the day. I think I will join him and soak up the sunshine while drinking cool drinks and listening to summer music.
This Business will still be here tomorrow!
Thanks for reading