Keywords and Buyer Intent

Last Update: August 05, 2018

Hi Everyone!

Today I want to talk to you about keywords and buyer intent. A lot of affiliates don't understand that picking keywords with the highest volume doesn't equal sales. What you're looking for is targeted traffic.

One of the most important aspects of keyword research is understanding "buyer intent."

Buyer intent is about being able to decipher if someone is ready to buy the product, or if they're just looking for free information based on the keyword they typed in.


Buyer intent is really important to master because it's much easier to sell something to someone who already has an interest in buying.

For instance, the keyword "Free Weight Loss Ebook" has absolutely no buyer intent. Why? Because the word "Free" is in it. That would seem obvious. But you'd be surprised. This is the type of keyword you'd use in an article where you want someone to sign up to your newsletter.

Now, let's take a look at another keyword, "Weight Loss Ebook". This has a better buyer intent. It doesn't expressly say that they want something for free.

However, there's no clear demonstration to make a purchase either.

However, this keyword, "Buy Weight Loss Book" has very strong buyer intent. Why? Because it's clear from the word "buy" that the visitor wants to buy a weight loss book. But some buyer intent keywords aren't that clear.


So in the next section, I'll give you the 4 types of keywords with their meanings.

Recognizing Buyer Intent

To understand buyer intent, you need to get inside the head of your customer's head and think about WHY they typed in the keyword.

For instance, someone typing in "Weight Loss Advice" is going to have a different reason for typing it in than someone who typed in "Buy Weight Loss DVD". If you master the skill of understanding buyer intent, you'll be miles ahead of your competition.

Search volume is not the only deciding factor in using a keyword.

Just as search volume is not the only criteria for picking a keyword, using a keyword simply because you know the buyer is ready to buy shouldn't be the only deciding factor either. There are other keywords you want to go after in order to supply information to your visitors.

Which brings me to the 4 different types of keywords, and what they mean in terms of the customer's purchase life cycle.

Four Types of Keywords

1. Author/Product Specific Keywords - i.e. "Product Name Review" or "Author Name Review", "Buy Product Name", "Purchase Product Name" or "Product Name Sale"

EXAMPLES:

"Big Horn Reining Saddle 200 Review", "Wealthy Affiliate Review" or "Adam Katz Review" "Buy Dakota Reining Saddle 1240"

2. Product Type Keywords

EXAMPLE:

"Buy Weight Loss Guide"

3. Crisis Keywords

EXAMPLES:

"Cure itchy skin" or "Stop dog agression" or "Fix Leaky Sink".

Words like: Stop, Prevent, Avoid, Cure, Rid or Get Rid of, are all crises keywords because people are in a hurry to solve that particular problem.

4. How to/Learn/Lessons Keywords - These are educational keywords

EXAMPLES:

"Learn How to Sing" "How to Pick a Saddle" "Piano Lessons"

Which keyword type should you use?

That depends on what your intent is. So for me, when I write an article to educate someone on how to pick a saddle, I use #4 type keyword because I'm looking to educate.

But when I write my reviews, I'll use keyword type #1, "Circle Y Gaited Flex2 Ladies Saddle Review" (Product Name + Review) You know the person is looking to buy it, because they've heard of the name and specific saddle, and so they're looking for reviews on it.

Although I'll use #1 first, I'll also use #2, Product Type Keywords like "Buy Used Western Horse Saddles".

In this instance, the buyer is not quite ready to buy a used saddle. Rather, he wants to see various name brands and types of used Western saddles. So in my post, I make sure I show him an array of used Western saddles for him to check out.

See the subtle difference?

Anyway, I hope this makes sense. If this was helpful, please leave your comments below.



Join the Discussion
Write something…
Recent messages
RussellO1 Premium
You have been writing with serious inspiration my lady. And as though its targeted at me. Thank you.
Reply
MoneyMagnet3 Premium
I'm so glad you're getting a lot out of my posts.
Reply
RussellO1 Premium
I truly am.
Reply
kehaiz1 Premium
Hey, you've given me stuff to learn about.
Thanks for sharing.
Reply
MoneyMagnet3 Premium
You're welcome.
Reply
Dominick01 Premium
Thank you for this advice. I'll be going back to it as I embark on creating my first website.
Can I ask you what is the best way to save blogs, trainings etc so that they are easy to access when one want to check them?
Thank you,
Dominick.
Reply
MoneyMagnet3 Premium
I copy the URL and paste them in one Word or Notepad and save it called 'Great Affiliate Marketing Tips"
Reply
MikeC69 Premium
Like Ms Shalisha said , keeping them in word or notepad is a great way ! You can also store them for free in Google docs with a free Google account.
Side Note* Make sure you back up your website after every few posts. It's easy, and when you save a new backup , just delete the old one !

Best of success !
Mike
Reply
MoneyMagnet3 Premium
How do you save/backup your website? I haven't done that.
Reply
feigner Premium
if you click on the star next to the number of replies at the top of the post you can add a tag -naming it something you can remember
to look at them - go up to the search bar and click on the start to the right and you should see a list of whatever you have tagged.
there are people who have sysems of organising them - do a search for tagged posts.
thanks for the post Shalisha.
Phil
Reply
MoneyMagnet3 Premium
You're welcome.
Reply
Dominick01 Premium
Thank you Shalisha, I will try that and see how it goes
Reply
Dominick01 Premium
Thanks for that Mike, its great to have such great help available at WA for greenhorns like me.
Reply
Dominick01 Premium
Thank you Phil.
I appreciate that.
Reply
DavidFrady Premium
Gave me some food for thought. Thanks
Reply
MoneyMagnet3 Premium
You're welcome!
Reply
FranchescaK Premium
Love this, thank you. :)
Reply
MoneyMagnet3 Premium
You're welcome.
Reply
Top