How to Create Google Ads Campaign to Boost Traffic to Your Website(s).

bypmk82

4.6K followers

5 years ago

How to Create Smart Campaigns to Drive Traffic to You Site.

Hello everyone.Thank you for checking out my latest post!

I want to share with you all the step by step guide on how to create Google ads campaign to drive traffic to your site that leads to conversion.

If you are a beginner and still deciding to do google ads to build your traffic to your site. This acrticel will be very helpful.

There are two categories of Google Ads Campaign.

1. Search Campaigns

2. Smart Campaigns

Let's focus on Smart Campaigns, which is the easiest one to drive loads of traffic at a minimal price. You are paying only when people click on your ads.

Benefits of Smart Campaigns.

One thing I like about Smart Campaigns is that you can easily create new campaign with your very targeted keywords focusing on a very specific geograpical location or a specific group of people. You have the authority to decided your budget, set the date and time in a week and to decided where you prefer your ads to show up. Google will only do what you instructed it to do and give you your desired results.

Below are the benefits of Smart Campaigns.

Create ads quickly and easily.
Pay only when people click on your ads.
Attract more customers to your website or Google Maps listing.
Easy to adjust and edit settings to get better results. Google Ads runs your ads for you.
Reach customers on desktop computers and mobile devices (such as mobile phones and tablets).
Review the effectiveness of your ads in your dashboard.
Pay only when people click your ad.
Attract more customers to your website or Google Maps listing.
Minimal ongoing management necessary. Google Ads runs your ads for you.
Reach customers on desktop computers and mobile devices (such as mobile phones and tablets).
Review the effectiveness of your ads in your dashboard.

How to Create Smart Ads Campaigns

Step 1: Create a gmail account.

https://accounts.google.com.

If you have an existing gmail account, sign in and proceed to the next step.

Step 2: Set up your Google Ads Account.

Once you successfully signed in with your gmail account, you follow this link

https://ads.google.com

to create your Google Ads Account. New Google Ads window appears like image shown here.

From there you have three easy steps to follow to successfully create your ad.

Setting Up Goals
Create Ad
Setting Up Budget

Go ahead and click CREATE AD button.

Step 3: Select the Goal of Your Campaign.

Your focus is to Get more conversions on your website (sales and signup), which is more relevant to your wealthy affiliate, as you are trying to get more traffic to your site. Select the middle button as shown on the image below and Click Next.

'Get more calls' and 'Get more visit to your physical location' options are suitable to promote physical business.

Step 4: Enter Your Business Info.

Briefly describe your business on this section.

Enter the relevant name of your business below where it is written Business Name. The name must be less than 120 characters.
Enter your website that you want to drive the traffic to below where it is written Business Website. Follow the example.

It should look similar to the image below; Then Click Next to continue.

Step 5: Select Your Audiences.

Select 'Set Up Specific Areas' (It is more specific and you will know exactly where your traffics are coming from)
Write down the names of cities, states or countries that you prefer you Ads to appear.
The square on your right side shows the potential audience size that your Ads will reach.
Once you are done and satisfied with the selection of your audiences, Click Next.

NB: Note that you can still come back here to adjust and find newer customers after complete setting up your As.

Step 6: Define Your Product.

Click English button if you need to change language from English to a different language.
Under Business Category, type the name of your product or services that your Ad will be showing. For example, I typed Affiliate Marketing as my product and Google has shown me relevant related keywords that I can choose from. Google always shows broader keywords so in order for you to narrow it down to small and very targeted amount of audience, you need to enter your own keywords.
Click Add Another button to add other related keywords relevant to the business category you choose.
When you are done defining your product Click Next.

Step 7: Write Your Ad.

Under Headline 1, write the name of your business or product or service that you are promoting.
Under Headlines 2, write something attractive or catchy about your business.
Under Description, write about something that can make your business stand out from the competition. Remember, you are now trying to compete with many other similar ads. You need to be selective with your word to make it stand out from them.

Step 8: Adding Images to Your Ad.

Adding images section is labelled optional but I personally consider it very important part of ads. Images can speak volumes of words for itself. I encourage you to add images where appropriate.

At the Image section add 3 promotional images of product or services you are promoting.
At the Logo section add 3 logos if they are different, otherwise you can add 1 logo.

Step 9: Set Up Budget for Your Ad

You are in control of the budget. Any amount you set above the minimum budget per day, Google will still deliver your ads accordingly.
Use the blue dot on the bar to slide back and fort in order to set your preferred amount or you can click and enter the amount where figures are shown.
If you are a beginner, I encourage you to start with the lowest minimum amount per day.

Step 10: Review Your Campaign Settings.

Every information you have entered are being put together and your ad is finally ready to hit your audience.
Quickly check through each of the section and see if anything you need to adjust.
Click Next when you are good to go.

Step 11: Adding Your Billing Information

Choose the payments profile that will be associated with this account or transaction.
If you have used a payments profile with other Google product earlier with same gmail account that you are creating ad, you can use same billing information..
Carefully fill up the profile.
Once done, Check the Agreement box at the bottom of the page and Click Submit.
You are done and google is now analyzing the placement of your ads to relevant audiences that you have choosen.