winning your customer
You can't go wrong in giving your customer your all. We are constructed as individuals, each with our own mindset and preferences. In the natural course of events we must break through a person's mental and emotional barriers to reach them.
User experience and customer experience are being looked at like never before. Marketing has always been about this, but as customers get more and more jaded with increasing commercialism. One way to tell the pulse of conditions is to look at ad blocking rates. For your reading pleasure.
https://marketingland.com/survey-shows-us-ad-blocking-usage-40-percent-laptops-15-percent-mobile-216324
My read is that on mobile devices, ads have been designed to be more effective on responsive, convenient platforms. Look at item number 29. All in the name of championing the customer.
Asking listening and caring as well as certain other efforts is something you would do with your best friend. And so it is. You must be sure your customer is at every turn!
Another important element to seeking and retaining your customer is recognition of their effort. Not only must you constantly make overtures to your customer, you must be constantly primed to reciprocate on overtures made by them.
The classic suggestion box and comment request form mentions both elements. Handle responses from each one like you were giving and making them. This is the original approach to quality customer service.
Most of the tactics discussed in this presentation are geared to not just perfecting your relationship with your customer but retaining them as well. As soon as they spring free of your sales funnel process, a new system replaces the funnel. You might call it a retention pipeline.
From end to end you have to construct and use a service mapping arrangement. Your unstinting agreements upheld to your customer keep the weld in your pipeline solid and rivets secure. This replaces the rock solid containment structure of the funnel that brought them there in the first place.
A funnel and pipeline effort is great for loyal customers!
Recent Comments
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Being a Marine veteran I am on a fixed income now. Aside from WA I don't pay any attention to hyped up ads or passive aggressive marketing tactics. People.aren't idiots especially when it comes to money. They can see a hustle through the lines and I'm sure there are millions like me out there. Hence the reason so many think I'm doing everything right why aren't the fish biting? Haha.
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Hey Mike, believe it or not, I actually understood it! I'm so excited about this blog because you made a chart in colors, it's 10:43 p.m. almost my 11 o'clock cut off time and I got it! Would you mind if I printed off a copy of this, please? That way I don't have to keep going to my phone to look at it, lol ! Thank you for all of your hard work. This had to take a lot of time to put together.
Peace💗
If I may speak for the authors, I'm an open source guy Sharon!