Macy's new user experience initiatives
The heart of a red star is an awesome location and it is at the center of customer service news today Funny how a business with red star in it's logo is championing the cause of capitalist user experience today.
The CEO of Macy's says single biggest pain point in stores right now is the register checkout process, locating the register. The answer-- introducing mobile checkout to hundreds of stores this year .
This is a standard "Bring the mountain to Mohammed" solution. If'it's hard to get the shopper to the register, bring the register to the shopper. Mobile checkouts are being utilized in all but 100 of Macy's 600 stores
This is similar to other processes already begun at Amazon. But now it is being used to expedite the checkout process at still surviving brick and mortar retail locations. This is sure to revive a critical area of our critical affiliate retail!
http://fortune.com/2018/03/13/macys-mobile-checkout/
Recent Comments
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Hi Mike,
I'm still learning how to use the auto checkout in the food stores, I usually bring along my young grandkids, 7 & 10. They are a whizz at this and just LOVE to help nanny, I make it worth their while......
Interesting new though Mike.
Cheers Jae ☼
Automated checkout is expected to replace 5 million checkout clerks in the next 10 years. All of those people need a business income to fall back on, Introduce them to WA.
That's very interesting, Mike. Good to see the 'ol brick and mortar guys still innovating the business to meet the ever more demanding customer.
Wayne
This is very interesting and I could see if they line their ducks up right it could be a big hit.
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Informative post, thank you for sharing Mike.