Content marketing design

Source Revenue Weekly Newsletter Webpage FX

The site design you choose is critical in converting your readers and customers. That all-important first impression is created by color choice, text and visual formatting.

You don't want potential customers moving on to the next business. Your site's design affects how users read and access your content. Here we will examine 4 methods of design influence over your content marketing!

1. Accessibility

This is a critical consideration in designing a content intensive site. You must make your information easy to navigate and read. Pages of irrelevant content should be streamlined out of the way

Information should be available when they want it and how they want it without delay! Attention spans are short They can be measured in seconds.

A clear cut dropdown menu with straightforward navigation is essential. Get them to find what they need quickly!

2. Appearance

The look of your site displays your professionalism. From that your character, abilities and integrity is derived. this can occur in sites that have effective navigation.

Make sure cluttering is at a minimum. Chunk your paragraphs for maximum readability. Use white space as an easing on the eyes. The integrity and trust of your advice is at stake!

3. Comprehension

Many of us are visually oriented taking our cues from pictures, graphics and even visuals. These are the content cues that aid keywording in understanding of your message.

Readers should readily catch your engaging visual cues to take in your message. They should be well matched with your text content to showcase your products and services.

This should enable tour visitors to readily navigate and scroll through stills, graphic presentations and watch engaging videos

4. Readability

Text content should be easy to vocabularize and read. Watch your font style. Ariel and Times New Roman are widely accepted styles. Watch out for excessive scripted fonts they may look like works of calligraphy but that's not your purpose here!

If your font color blends in to the background readers will pass on. It should go without saying that yellow and white; black and purple are total mismatches! Always keep your presentation clear and clean to effectively market to your customers!

Write like a professional and market like a professional and nothing can keep you from success!