Constructing an awesome e-mail

byMKearns

7.6K followers

6 years ago

You want your e-mail to be one of the strongest parts of your lead development. Here are the necessary attention grabbing components

Subject line of a personal, timely and relevant nature. This should focus on customer benefit. The benefit you are providing the customer. Tailor it for your business then repeat as needed.

- It should be recognizable by title. The name indicates who you are. It should carry your branding and reputation. This helps get them opened.

- There should be a relevant preheader text. It should customize, summarize and lift your subject line.

- A necessary image. This should be an attention getting masterpiece.It should be bold and masterful without drowning attention! Its usually the first thing a reader pays attention to.

- Well written e-mail copy. Make sure your content is dynamic, well targeted and relevant. Put some of your writing voice in to humanize your content!

To drive conversions, your CTAs need to be compelling and straightforward. The choice should be one CTA per e-mail for ease of customer attention'

- -Sender details. More and more effective in an "I m not a robot" society. Name, address and reply to mechanics should be working!

- Ability to unsubscribe. A link should be available to perform this action on every e-mail. Necessary to comply with emails in a seamless manner.

Take your email marketing up a notch by sending knockout emails in minutes. Use an expert email marketing agency - use robust automation workflows. Track your results unerringly.

Effective e-mail know how and etiquette is not just cosmetic. It needs to be a critical lifeblood in putting our information out there. This is critical for our lifeblood, our customer and our most important business!