Ad words make the difference
There are many ways to slice and dice the important aspects of marketing. Quadrant 4 (bottom right) appears to be the most desired aspect for successful business.
The data suggest that Google Adwords (the inverted V) A like in the NASA logo, helps get the job done most effectively. You want a medium backed by Google that is business related. It should be targeting profits.
Google Adwords makes use of a number of strategies to assure business success.
- Build out your sales funnel most carefully. Ensure that every conceivable lead capture phrase and tactic is used to maximum effect
- Target your ads to relevant keywords that are business and user-friendly
- Do not mislead customers. Design your funnel like a good book. Instead of an ordinary reader, this is a buying customer, the soul and source of your business Your guided path through the funnel should lead unerringly to the main end goal. The Call to Action CTA at the end of the funnel!
- Stay on top of the customer every foot of the way!
- Use unique keywords that capture Google and your customer's attention.
- Think mobile. Your objectives should be short and effective enough to be carried about and read on mobile devices. This introduces the world of portability into assisting the success of your business decisions.
- Assess, assess, assess. You can ever learn enough about your customer's actions.
- Test frequently. Use split (A/B) testing. Constantly test for responses. This tactic helps eliminate the decision-making uncertainty in a course of action.
- Anticipate your customers's responses and be ready for them.
- Google Analytics is your friend One of the best tools out there. There are many component tools in Google Analytics that can feed in to the preparation, readiness and assessment of the path your customer must take. A good example is charting, graphing and indexing.
It makes $ and sense to follow principles of success in your business decisions and Google is your best friend out there!
Recent Comments
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Great information as always oh wise one. We will follow it when we get to that level. Much appreciated.
Mike, once again you have put my brain on overload. But it is a good overload. Your advise is well worth the time for us to read. Thanks.
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Very interesting but over my head still. I'm so wet behind the ears. I'm sure it will fall into place in time, but I still wanted to read it.
Thank you so much,
Michele
My pleasure Michele. All things are understood in time with WA.