a hard look at customer needs
Customer needs further explored. This is a tireless quest of marketers since the invention of selling! This is one of the best I've seen. The approach makes use of the fundamental motivators brought out in Maslow's Hierarchy of needs The approach primarily portrays the highest self actualized approach and spreads it through the entire individual and organizational spectrum.
Working up from the bottom, The basic fundamental sensation based needs are explored but in a nonphysical way. This is based on the information needs brought out by on line and internet based solutions.
At the emotional level, health and wellness and interpersonal connectivity are tied into social media to bring about fulfillment. Milestone tokens such as badges are employed to further this objective.
The ultimate customer need is labeled sell aggrandizement. This is the core to unlocking the ultimate in customer marketing., the big idea. When you grab the customer at this highest level of attraction, they're yours. This is a summary approach to marketing for all of us!
Recent Comments
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Like it a lot Mike - great reminder to think of these needs and levels of achievement as we write posts and add content/offerings to our sites...when we focus on "how we're helping people" we're actually selling, but when we focus just on selling, we're often not helping. Can you share more about "self aggrandizement"? Thanks and keep up the great content!
Great post as always Mike
"self aggrandizement" - not seen that used before.
A great summary of marketing.
Denis
Good evening Mike, this was really cool what you laid out for everyone. I definitely agree with you, thank you Mike. May you have a blessed week.
I agree wholeheartedly with this. I think that is why I love wealthy affiliate. Our rankings and badges. When my ranking goes up I am hard at it again. Trying not to let that happen. I absolutely love it here.
Wanda
Mike, i agree with you that the highest level of attraction is very hard to get. Good summary. Tks to share
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Hi Michael,
It's always useful to focus on the basics of sales/ marketing.
Thanks for putting this together.