a hard look at customer needs

Last Update: August 13, 2019

Customer needs further explored. This is a tireless quest of marketers since the invention of selling! This is one of the best I've seen. The approach makes use of the fundamental motivators brought out in Maslow's Hierarchy of needs The approach primarily portrays the highest self actualized approach and spreads it through the entire individual and organizational spectrum.

Working up from the bottom, The basic fundamental sensation based needs are explored but in a nonphysical way. This is based on the information needs brought out by on line and internet based solutions.

At the emotional level, health and wellness and interpersonal connectivity are tied into social media to bring about fulfillment. Milestone tokens such as badges are employed to further this objective.

The ultimate customer need is labeled sell aggrandizement. This is the core to unlocking the ultimate in customer marketing., the big idea. When you grab the customer at this highest level of attraction, they're yours. This is a summary approach to marketing for all of us!

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VEhret Premium
Hi Michael,

It's always useful to focus on the basics of sales/ marketing.
Thanks for putting this together.
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SStubbins1 Premium
Great information, thank you.

Peace
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MKearns Premium
My pleasure Sharon!
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JohnFricker Premium
Like it a lot Mike - great reminder to think of these needs and levels of achievement as we write posts and add content/offerings to our sites...when we focus on "how we're helping people" we're actually selling, but when we focus just on selling, we're often not helping. Can you share more about "self aggrandizement"? Thanks and keep up the great content!
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CCelest Premium
Good information. Thank you Michael.

Carol
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DCarpenter1 Premium
Great post as always Mike

"self aggrandizement" - not seen that used before.
A great summary of marketing.


Denis
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Mick18 Premium
Excellent info thanks, Mike
Have a great week,
Mickey
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ERichardson1 Premium
Good evening Mike, this was really cool what you laid out for everyone. I definitely agree with you, thank you Mike. May you have a blessed week.
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WMarshall1 Premium
I agree wholeheartedly with this. I think that is why I love wealthy affiliate. Our rankings and badges. When my ranking goes up I am hard at it again. Trying not to let that happen. I absolutely love it here.
Wanda
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capri16 Premium
Mike, i agree with you that the highest level of attraction is very hard to get. Good summary. Tks to share
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Joes946 Premium
Mike, amazing stuff. Don’t know how you do it but keep it up!
Joe
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