What would the Customer Do?
After spending maybe a 100 hours on your website you know where EVERY word is, you know exactly what you want to say, and you know exactly what you want people to buy, and as soon as people show most of them will want it straight away.
YEAH RIGHT!
In fact the longer you spend on your website, the more you miss the glaringly obvious mistakes.
I did
Simple things, but from a browser's point of view very important.
Like is it IMMEDIATELY obvious what your site is about?
YOU HAVE 2-5 secs to get a persons attention on a website and engage them. 10 secs is a luxury and must mean a very slow reader of first line lol.Trouble with creating something is I know exactly what i mean / what I have got / where I will find it /will a random browser do that in 2 secs on your website??
Hundreds of little things
Are your forms obvious?
Do your popups just annoy?
Do your videos state how long?
What if someone wants to go to your blog page / home page / contact --- is it immediately obvious?
Do linkable images clearly state their purpose?
Do links work?
Is call to action obvious?
Does clicking this or that actually give the browser something WHAT?
Why should they click?
If they signup --- and give email what do they get out of it? Anything?
Thousands of little things Things you know but user is fresh --- Think of everything
GET FEEDBACK
GET YOUR MUM BROTHER NEIGHBOUR YOUR DOG TO BROWSE
DO THEY GET STUCK --- I know the dog will
As I said the longer you work on your site --- the more obvious it tends to be.
And the feedback here is amazing
USE IT!!!!!
Recent Comments
8
I tried to get my dog to go over my site but he refused to climb up into my chair !! haha.
Seriously your spot on !! Spot..... I do hope that's not your dogs name,haha!
Regards Fawlty
Thanks for this post. Looking at your website from a user's point of view is so important. I think we get far too subjective because we are working with it all the time.
thanks fo the reminder all the best Max