How to Build And Maintain A Profitable Email List

Last Update: Jan 31, 2016


Throughout Internet marketing circles it is touted that the money is in the list. The pros know how important a good email list really is. An affiliate marketer can severely limit their profits if they don't have an email list of their own.

However, not just any email list will make you money. You could actually

lose money with some email lists. It takes a great email list to produce the profits you desire.

There are some very distinguishing attributes that profitable lists have.

The most important of these are a subscriber's:

  • trust
  • interest
  • buying power

In order to build a solid, expandable and profitable email list you need to take a closer look at these attributes.

Online marketing is all about establishing trust between you and your customer. If your subscribers don't trust you, they won't read your email.

Remember your customers are busy. Their Inbox is usually filled with messages trying to get their attention. Plus, there is always a chance that your email will land in your subscriber's Spam box.

If the subscriber marks your message as spam, then the spam filters will also mark your domain as a spam sender. To avoid this and gain the trust of your customer you need to do the following 5 things:

  1. Don't Spam.
  2. Only send relevant emails.
  3. Don't immediately start selling. Build a relationship first.
  4. Send free offers, tips and useful information.
  5. Put subscriber's interest first.

Customer engagement is a priority when it comes to internet marketing.

You only have a few seconds to capture your reader's attention and get them to read the rest of your email and act on your offer.

Here are some important tips to get your emails read:

  • Only send emails related to the actual niche the customer signed up for.
  • Make your emails short and interesting.
  • Never put more than 3 links in an email.
  • Solicit feedback from your subscribers about your email campaigns.

In closing, an email list is great but they can only be a true asset if they are carefully built and maintained. It is an extremely valuable part of your business and it should be treated as such.

Getting subscribers on your list is only the tip of the iceberg. The most important part of list building is gaining the trust of your customers and building a long-term relationship with them.

May your list building efforts be a success!

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Recent Comments


I'm not quite there yet Mike but all this information will be very helpful soon.Thanks

You're welcome, Kathy. Wish you all the best.

Mike, I appreciate the tips. Thank you.

You're welcome, Alma. Your comments are much appreciated.

Thank you for the tips. This is one of my weak points. I took notes. :)

You're welcome, Judy. Hope they are a help to you. :)

Some very good tips, Mike.

Thank you, Alexander. Hope you are having a great weekend.

Thanks Mike,
Great advice, bookmarked.

See you @ the Top!


You're welcome, Michael. Wish you all the best with WA!

Hey Mike
Those are excellent tips for email list and keep customers. I just need to find the right tool for emailing. LOL

Hi Sheila,

I would highly recommend Aweber.
Thanks for the comments.

~ Mike :)

Aweber is what Kyle suggests also am I correct! I just get so confused with the emailing that I am scared!
I will have to check into it and focus to get started!
Any suggestions you can give me?

It won't take you long to get the hang of it. Aweber has some excellent tutorials that will be a great help to you.

Thanks Mike

Hi Mike,
thanks excellent tips.

You are welcome, Gopesh. Hope you find them useful.

Some excellent points there Mike.

Thank you, Marion. Hope this upcoming week is a great one for you!

Thanks mike. I'm in process of building my e-Mail list .

You're welcome, Parvine. I appreciate you reading and commenting. Wish you all the best with your list building!

Hi mike and this is very true - now my next step will be to build my email list and I have many people but as you say only interested in my
Topic - will get there soon

Hi, Paul. With the success you've already achieved, building a profitable email list will be an easy task for you. Wish you all the best my friend!

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One Profit Ready Website
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Core “Business Start Up” Training