Re-Visiting old articles

Last Update: December 15, 2021

Looking through some URL's on Google Search Console last night, and noticed one that had been sitting around number 4 on page 1 for ages had disappeared into google's graveyard.

It was an article I had done on Canned Oxygen, way back in early 2019. Long before covid escaped the lab.

I decided to do a bit of searching ( like a chook looking for? whatever it is they look for), and see who / what articles were on the 1st page, what keywords they were using, word count etc.

My URL slug is benefits of canned oxygen. When I did that article, I did it as a piece of satire. Although I have a link to purchase canned oxygen.

My article was 2289 words. Although it was satire, there was still an underlying message, including references to various studies.

So what to do? My three options.

  • Delete it and lose any income coming from the link
  • Tidy it up, write another article and link back to it
  • Try and bring it back into life, by looking at what the ones on page 1 were doing.

    I decided to go for the last option. The average word count for the top articles was about 500 words. I didn't change my URL slug, but on my H2 heading I only used part of the title.

    I changed all my other headings to keywords in the google searches and adjusted my content to suit.

    I deleted most of my images. The average was 3, I now have 5.

    I used the term canned oxygen 9 times, which seems ok.

    I have 7 links (only one internal), the average was 6.

    I have 11 headings, reduced from 16. The average is around 5.

    My word count is now 1062, which may still be to high. As well I created a new snippet, and new description.

    Re-submited it to google, so lets see what happens in the next few weeks.

    I hope everyone is having / had a good productive day.

    Michael.

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    Recent messages
    Newme202 Premium
    That's fantastic Michael
    I am interested to see what will become of this 'refurbished,' post :)
    Reply
    Mick-D Premium
    So am I Simone,
    Hopefully it becomes active again.
    I hope your day is going well Simone,
    Regards,
    Michael.
    Reply
    Newme202 Premium
    Yes, it will
    Reply
    Mick-D Premium
    lol,
    "It will?"
    Reply
    Newme202 Premium
    No lol
    That is reference to you blog
    My day so far has been amazing
    Reply
    RosanaHart Premium Plus
    My guess is that your time will turn out to be well spent...
    Reply
    Mick-D Premium
    I hope so Rosanna.
    Thank you.
    Michael.
    Reply
    phil1944 Premium
    Yes, reworking old articles can result in vastly improved rankings. Google and Bing both seem to reward the effort.
    Reply
    Mick-D Premium
    I hope so Phil,
    Hope your doing well back there, I am still o/seas.
    Regards,
    Michael.
    Reply
    JeffreyBrown Premium Plus
    Interesting, Michael! Let's see what happens!

    Jeff
    Reply
    Mick-D Premium
    We can only hope JB. in the lap of Google now.
    Michael.
    Reply
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