Re-Visiting old articles

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Updated 2 years ago

Looking through some URL's on Google Search Console last night, and noticed one that had been sitting around number 4 on page 1 for ages had disappeared into google's graveyard.

It was an article I had done on Canned Oxygen, way back in early 2019. Long before covid escaped the lab.

I decided to do a bit of searching ( like a chook looking for? whatever it is they look for), and see who / what articles were on the 1st page, what keywords they were using, word count etc.

My URL slug is benefits of canned oxygen. When I did that article, I did it as a piece of satire. Although I have a link to purchase canned oxygen.

My article was 2289 words. Although it was satire, there was still an underlying message, including references to various studies.

So what to do? My three options.

Delete it and lose any income coming from the link
Tidy it up, write another article and link back to it
Try and bring it back into life, by looking at what the ones on page 1 were doing.

I decided to go for the last option. The average word count for the top articles was about 500 words. I didn't change my URL slug, but on my H2 heading I only used part of the title.

I changed all my other headings to keywords in the google searches and adjusted my content to suit.

I deleted most of my images. The average was 3, I now have 5.

I used the term canned oxygen 9 times, which seems ok.

I have 7 links (only one internal), the average was 6.

I have 11 headings, reduced from 16. The average is around 5.

My word count is now 1062, which may still be to high. As well I created a new snippet, and new description.

Re-submited it to google, so lets see what happens in the next few weeks.

I hope everyone is having / had a good productive day.

Michael.