The Five Principles
Using them together, we'll unlock our marketing potential and reveal new opportunities every time.
Principle 1. Strategy: Set Our Course for Success
Marketing can be incredibly fun and creative, but at the end of the day, it needs to be smart and well directed. The problem is, too often people come up with a lot great ideas, but then don't prioritize their marketing activities and end up spreading their efforts too thin. The first principles is all about think before you act.
Principle 2. Story: Connect the people who matter the most
The Second key to being successful with your marketing is all about storytelling. Through real-world case studies and interview, we'll learn new way to ensure we're putting best brand story forward. Identify your vest assets and spend some time identifying your ideal customers and the people your product or service benefits the most. Put everything together so we will tell the right story at the right time, in the right way to the right people.
Principle 3. Strength: Boost your efforts by extending your reach
Collaboration is the name of the game in this third section. We'll have far better chance of getting results if you build a virtual team and working together. Create the powerful alliance with individuals and organization, influencers who can help extend your reach and strengthen your efforts.
Principle 4. Simplicity: Keep the plan and process straightforward
When it comes right down to it, marketing isn't that complicated. But one of the biggest mistakes, is turning a great idea into a complex plan. They end up over-thinking every step and creating a convoluted process that can take month to implement. Streamline planning and make your marketing as effortless and uncomplicated as possible.
Principle 5. Speed: Accelerate and move forward
Speed, can lead us to great success in two ways: first, by taking the advantage of opportunities as they arise and second, by swiftly gathering the right result through measurement and analysis
" Large is no longer in charge... Leverage will belong to the nimble and the swift. "
** Regardless of our knowledge about marketing that years spent in the work world or time in academia, this streamlined approach will help to get results. It doesn't matter if focused on social media or traditional marketing techniques by using this principle consistently.