TIP 2 > Choose a Performance Oriented Theme (Speed Optimisation)

Tip 2 - Choose a Performance Oriented Theme

Hello and welcome to Day 2 in my WordPress optimisation series.

Another blindingly obvious tip again today. The first few tips are always the elephant in the room so to speak, thats why I think it's best we get them out of the way first of all.

Remember that these elephants represent the platforms on which we're building our business. We need to ensure that we're treating our businesses seriously and that means taking responsibility for the decisions that we're making, the education we're consuming and the actions that we're ultimately taking.

Lets consider a scenario..

If I was to walk you down to a new car dealer right this minute and give you £50,000 pounds to spend on a brand new car..

would you pick out a car that looks stunningly beautiful and that has heaps of clever gadgets but when you got in it to drive away it only goes 2 miles an hour!

I think not!

Well, simply put, most WordPress themes are built exactly the same way as that car. They look great, they have all the features that you can possibly imagine, but they suck the life out of and drag our website to a crawl.

They don't care at all about performance, only about how beautiful they look and the real bummer is that we might not even see or feel this issue at the beginning while configuring and setting up our sites.

There's an enormous difference between a theme that performs well and a theme that performs well under stress / load. Most themes which we'll come across out there are simply not designed to perform under the stress of hundreds or thousands of visitors.

To create a successful site, especially one which caters for resource hungry visitors consuming all our content we have to choose a theme that not only looks great, that not only has incredible features but also incorporates lightning-fast performance!

Keep this in mind as we further explore specific themes later in this series...I'll try and demonstrate the key components that make up a high performing speedy theme.

I hope you've found todays second post informative...I would love to hear your comments and feed back below.

I look forward to seeing you tomorrow where we'll be looking into "updates" and how they effect site performance.

To our success!

Anthony