5 Simple Guerrilla Marketing Techniques for Your Website

Last Update: May 11, 2014

Have you ever seen an ad in the streets where it is completely off the wall that it made you remember it?

Perhaps you've seen a banner or sticker somewhere with struck your curiosity to the point where you visit the advertised website?

If you said Yes, then you have been exposed to Guerrilla marketing.

Guerrilla marketing was originally a marketing strategy in which low-cost, unconventional means (including the use of graffiti, sticker bombing, flyer posting, etc.) were used in a (generally) localized fashion to draw attention to an idea, product, or service. Today, guerrilla marketing may also include promotion through a network of individuals, groups, or organizations working to popularize a product or idea by use of such strategies as flash mobs, viral marketing campaigns, or internet marketing. (Source: Wikipedia)

Now that you have an idea about guerrilla marketing, how can we use this to promote our own websites? Here are a few simple and easy ways you can get your business more exposure.

1. Make T-Shirts

Have a shirt with your brand or website on it is a great way to provide some simple exposure to your brand.

2. Post some Flyers

Create some flyers with those little cut-outs at the bottom with your website on it.

3. Have some unique business cards

There is nothing wrong with having a set of business cards with your Business name on it along with your website.

4. Pay it forward

Become a parking meter fairy and pay for people's meters and then add a card on their windshield saying: 'Parking provided by [business website]'.

5. Create some bookmarks

Head to the library and place some bookmarks (with your URL on it) within books that are related to your niche or sector.

Time to Get creative

When it comes to business exposure, do something that will stand out, focus on being humorous or mysterious that will intrigue people to the point where they will visit your website.

What can YOU do to make YOUR business stand out from the crowd?

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halinphilly Premium
I was perusing your video training archives and decided to watch theon from October 9th, 2015 entitled "Techniques for Amplifying Content". You made a reference in it to this blog which I just found. Some great ideas here.
I also have a good idea which I did a long time ago with another website, long before I understood how things worked. In this case, my instinct turned out to be right. It is the subject of my next blog. I'll mention this one, too.

Thanks!
Hal
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PaulDG Premium
Thanks Jay, great ideas, some I never thought of. Cheers
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katejozwiak Premium
excellent ideas - I love Guerrilla marketing ;-)
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Kenester Premium
Thanks a lot.
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Avecita Premium
Very cool ideas!
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reading Premium
What a Cool Post! Never thought of paying for someone's parking. I would think that would get attention!
So off the wall, it reminds me much about clowning and that is just what I want to show to some new clowns getting started.
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PMakaris Premium
Haha gotta love #4! I should start saving up some quarters.
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BlueCoyote Premium
Thanks for the ideas. Not just unique to affiliate marketing, but for just getting yourself out there.
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rickal007 Premium
Thanks for your keen direction and viability. You are a self-made product of self-made fortune.
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BryanneMcD Premium
My niche is student help and the bookmark idea would work WONDERS. If only I lived near a library large enough!
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towpyn Premium
The library idea could work for me too, there are several smaller libraries in my area, spend a day travelling around bombing libraries with book marks. You could go to local, schools, colleges and universities and ask the reception desk to put them in their own libraries. If you say you are offering help to students i'm sure they'd oblige.
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leluka Premium
Lovely idea...
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TravelHacker Premium
Great ideas!
I LOVE the bookmark in library books one :) As my niche is educators, this sounds really up my alley!
Have you ever tried this before? Will I get in trouble from the library?
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nomda ploom Premium
adopt the singing star Shaggy's standardized response "it wasn't me" and hope that they don't have CCTV
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Sui_generis Premium
GREAT post!
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Mikaeri Premium
Thanks so much Jay..your Idea 5 is great and one I'll be using..never thought of it at all, thanks
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tj0575 Premium
Some great ideas especially the bookmarks set the library
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judym Premium
Excellent ideas, thanks so much!
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jko2013 Premium
Love number 5!! What a great idea! Thanks for sharing.
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DNTL Premium
Love the Guerilla way! Hoping some of these marketing moves don't get us banned or arrested, lol. ;)
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dembler Premium
Great info, didn't realize that was Guerilla Marketing techniques!!!! Again valuable information, thank you -
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AnnieD210 Premium
i looke at my little adp son whin he look with glow in his eyes i am on top it keep me going
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AnnieD210 Premium
out of all ihop I make it iwont to help annie
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AnnieD210 Premium
wont you all to know I am a little woman from geogia thinks for all
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AnnieD210 Premium
oh my god think you so much for all
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bothewebguy Premium
Thanks Jay.. Veteran Marketers need to be reminded of this stuff as well as people new to marketing their business.
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Nicole1972 Premium
Such fun, creative ways to advertise!! Love it!!
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SowAndReap Premium
I love the bookmark Idea! All of them are great I will put these ideas to action. Thanks Jay!
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AnnieD210 Premium
this is like a dump cake put a little of this and a little of that and it come out good
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Jen090 Premium
Hi Jay, Just wondering if this Guerrilla Marketing has something to do with this gorilla on the picture?
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stadium Premium
The term Guerrilla is a Spanish word related to small and irregular warfare. It looks and sounds like the English word gorilla. So English speaking people usually use a picture of a gorilla when talking of guerilla but there is actually no relation
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magistudios Premium
Hi Jennifer,

It is merely a play on words and to get your attention.
I guess my own 'Guerrilla Marketing' worked then! ;)

Cheers!
Jay
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Catie Premium
Wonderful ideas. Really got me thinking.
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magistudios Premium
Awesome Cate!

That was the whole point of this post, to get your creative ideas rolling.

Cheers!
Jay
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CathyS Premium
Very cool! Thank you, sir!
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KatieMac Premium
Good ideas in your post, will getting me thinking more thank you for sharing
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Freedomseekr Premium
Great ideas, Jay! Thanks for sharing :)
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sylvstar Premium
some really original, creative ideas here! love it, thanks for the post Jay :D
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arick Premium
Great content. Thanks for sharing!
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TonyRidgeway Premium
Some of the strangest off the wall marketing can frequently drive some of the best results. I've been told in sales many times that if you can make your prospects laugh that they will have a much higher chance of becoming customers. I know for a fact that this held true in the electronics sector as it drove my sales conversions of cellular products to over 80%.
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caylynn Premium
Great stuff. Two out five for me. The other three are on my to-do list, Thanks Jay. ^_~
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Beekay Premium
Here is my idea,I have a friend that owns a medical clinic, & I aviertise oñ my site for him & he gives his kid patients sickers with my logo.
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Bunn Premium
Super super great ideas! Thanks, Jay.
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mama2karsten Premium
As always, good stuff Jay!
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mama2karsten Premium
Thanks, j-mazin' ideas! :) Try some of the latest j-mazin' marketing tips. It's is what's happening in online marketing! :)
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butterfly700 Premium
http://www.cafepress.com/ is a good site to create t-shirts. I really like the idea of becoming a parking meter fairy. I will pay some kid $5 to graffiti my URL, lol. JK
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jespinola Premium
I will paint my house saying "Visit my site" LOL

Thanks Jay
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masirois Premium
All great ideas - and fun. I like the human touch. It's getting lost behind technology these days. Wow - a t-shirt? A card? Human interaction?? A novel approach!!
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AnnieD210 Premium
this is very good to fnde out how to let your business put out
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AnnieD210 Premium
it so much goin on but I like it
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Karyskis Premium
Great stuff, J-Mazin'!
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Internetgranny Premium
I really like the bookmark idea. Many thanks!!
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AnnieD210 Premium
make your cards look good and light
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AnnieD210 Premium
make your doing to make it stan out you have to worke on it
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NetLife2014 Premium
I am liking the T-Shirt Idea that's a cool!
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mackiejw Premium
Great points Jay..............Hmmmmmmm what to do when there are no parking meters? And I am not moving to Seattle :-)
John
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Internetgranny Premium
We do have parking meters in the UK, but not ones where you could play parking fairy.... but there are several other methods you couId try.
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tntgoodrich Premium
Awesome ideas. I do have business cards. I especially like the parking meter idea. Thanks.
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brookeflinn Premium
I like that parking meter idea.
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jancrum Premium
Very good information, thanks for sharing.
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magistudios Premium
You're welcome Jasper.

Hope it helps!
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