What made you fall in love with your partner?
I do not really need an answer to that question, but what made you fall in love with your partner? You can not put that into words rationally. It certainly wasn't because you did a thorough research on his/her background. It was based on an emotional reaction.
And that is exactly how every human communication is working, privately and in business. We respond, at first, with our emotions.
The pyramid of Maslow
Abraham Maslow, a pioneer of the humanistic psychology, explains the working of human behavior with a pyramid.
5. Self-development – includes morality, creativity, problem solving
4. Valuation – includes confidence, self-esteem, achievement, respect
3. Social need – includes love, friendship, intimacy, family
2. Safety need– includes security of environment, employment, resources, health, property
1. Physical need – includes air, food, water, sex, sleep
Maslow in WA-Marketing
Survival motifs
When people are entering your (WA) website they are in the survival mode 1 and 2. They are looking for a physical need and at the same time they are on their guard. And you get 5 seconds to fulfill their needs. They haven't read a word yet. Their emotional guiding system tells them in a split second if they can trust what they see.
Social motifs
When the basic needs 1 and 2 are fulfilled, people go up to level 3 and 4. It's important for human to belong to a group, a community, where they can get respect and recognition. When you have a Bootcamp website, you can talk about the heartwarming helpful and friendly WA community.
Growth
People need to take all the steps. When you tell a friend that you make money online and that they just have to step in, you skip step 1, 2 and 3. First you have to lead them to the physical environment of WA by writing a great review, then gain their trust to get them click the join button, that will show them the community where they will belong to, and that will trigger their need to self-development and growth.
The human engine
- Feel
- Think
- Say
- Do
First, we feel, and that's how we fell in love with our partner, then we think, say (yes) and do commit.
Recent Comments
55
Very accurate analogy and some people even do it backwards. Maybe not with the same result, but you know....
I can and I've seen people do this. 1. Do something, without feeling, thinking or saying anything. 2. Say to themselves or others after doing it, that was dumb. 3. Think about what they said and did and think, I should have thought that through. 4. Feel what they just did might have been the dumbest or smartest thing they could have done. Too often I see people react and not respond, people do instead of think or even throw all those processes out the window and jump in blind. Sometimes it's good and other times.....
Well Loes......with mine, I fell in love with her because she was a natural with ducks and geese. She could go all day long pheasant hunting in the cold corn fields and never complain. And then curl up in front of the fireplace and stay out of the way. She perfectly fed my survival mode.
What a Sweetie!
Wayne
I love the way you have used Maslows hierarchy of needs theory for WA. I have used it often in Corporate trainings and you are spot on with how it works here too.
With Grace and Gratitude
Karen
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I enjoyed reading your post Loes. I think we'd all do very well to remind ourselves often of why we fell in love with whoever and whatever it is we say we love. Mark
Go back to how it started:)