Privacy does not exist
It's time to realize we gave up our privacy. Every website has it in their footer or menu. A privacy policy. We guarantee you to be careful with your data. And they will. That's not the problem.
Privacy does not exist
It's 6 o'clock in the morning, Jeff's alarm goes off. He jumps out of bed. Takes a quick bite and pulls on his jogging sneakers. Like every morning, he is jogging his round through the park with his dog, with earbuds he listens to his favorite music on his smart phone.
1.(Registered smart phone: Same route, 15km/h, 10 minutes break at the park)
When he comes home he takes a shower, gets into his car, with a build-in navigation system and drives to his work, he parks his car in the parking lot of the company.
2.(Registered: Smart Home Device, brand car, distance, company)
During lunch time he runs to the nearby supermarket, to get some groceries, and buys a magazine, he pays with his bank card.
3.(Registered: exact groceries)
After work, he fetches the dog and goes for a pint to the nearby café, eats there his dinner and pays again with his banking card.
4. Registered: drinks and dinner)
What does the Digi world know about Jeff after a week monitoring his behavior?
Same route, 15km/h, 10 minutes break at the dog field, home device, brand car, distance, company, groceries drinks, dinner.
They know Jeff is jogging, he has a dog, he takes showers (not a bad), he drives a Toyota hybrid, his work is 8 miles away, he works for an electricity company, he is single, he likes beer, wine, fast food, and gardening. He is single, the shower goes only once, his groceries are not suitable for a family.
Which advertisements will be presented to Jeff when he starts up his laptop and surfs the internet?
- Dogfood
- Jogging shoes
- Relation ads
- Fast food restaurants
- Solar energy devices
- Shower cream
- E- bikes - racing bike
- Lawnmowers
- Beer
- Smart watches
- Flower shops
- Wine
The daily 10 minutes break at the dog field and the groceries are telling Jeff has a dog, the magazine was about gardening, his work and the hybrid car are saying he cares about the environment, 8 miles on an E-bike/ racing bike could be a sale.
Can you come up with more related ads? Or do you have questions:)?
We think, we have privacy, but privacy doesn't exist anymore.
Recent Comments
99
Good evening Loes,
I put a like but do not really like this.
I think I still have some privacy left as I have no Smart Phone and neither do I pay with a credit card.
I also know that Google Earth flies over but at an altitude of 200 m as it is a resticted area here.
I can still lie in my patio in my tiger-tanga.
Greetings from the south of Spain, Taetske
My terrace has a lean-to roof grown with ivy, so I could lie there too, but I don't think a tiger tango suits me;)
Marvellous (scary) post Loes!
I am going to stay in my cave and only read ads for bearskins and clogs....oh, and stay with the WA programme on the offchance that the world will keep turning.
LOL
Thanks for sharing as always.
Terry
Very funny. But so true. On my car out of my work parking lot, my telephone tells me how far I am from home. Leaving my house to go to work, the same telephone tells me how far I am from work and how long it will take me. Big brother is watching....
Such a good point Loes. I hate the lack of privacy personally. I try to pay with cash when possible to avoid them registering everything I buy, though I'm sure there's more than enough info out there about me and everyone else.
BTW, - I LOVE that signature!!! Did you design it?
I am pretty sure they know a lot about me. I got the signature as a present, from a website designer I paid attention to
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Very thoughtful Loes and so true. Iolo System Mechanic is coming out with some sort of anti spying device for computers in the near future. I don't know anything about it right now, but they send me little teaser ads. Bob
As long as they do not work on smartphones, home devices, navigation systems and banking cards, does it matter?