The Differnce Between Google Analytics And Google Web Master Tools

byleoemery

12.2K followers

Updated 9 years ago

I get this question a lot of times "what's the difference between Google Analytics and Google Web Master Tools.

In a nut shell one is for traffic information and the other is how Google see's your website as a search engine.

So I thought I would make a post so I can use it for my own reference when someone asks, and of course a reference for the rest of the WA.

Both these tools are free and are very powerful tools that you have at your disposal. So make sure you use them.

And yep this information can be a bit overwhelming.

But if you're a data junkie then these tools will be right up your alley. I'm not, I just review the information that I'm interested in and and leave the rest alone. I get in and I get out - if I don't I get a headache.

So here's what you'll find available in each tool:

Google Analytics is Googles Website Statics Tool That Focuses On Traffic.

There is a lot of information you have within this tool such as:

Audience

• Within this you can see the overview of your traffic and then you can find out more detailed information under additional sub heading.

Demographics

• Demographics and interest reports
• Age
• Gender

Interests

• Affinity Categories
• In-Market Segments
• Other Categories

Geo

• Language
• Location

Behavior

• New vs Returning
• Frequency and Recency
• Engagement

Technology

• Browser & OS (operating system)
• Network

Mobile

• Overview
• Devices

Custom

• Custom Variables
• User Defined

Bench Marketing

• Channels
• Location
• Devices

User Flow

Google Webmaster Tools

This is how Google sees your website as a search engine. So within this tool you can see what Google sees, and also see any errors that are associated with your site, as well as fix those errors.

Within this tool you have:

Search Appearance

• Structured Data
• Data Highlighter
• HTML Improvements
• Site Links

Search Traffic

• Search Analytics
• Link To Your Site
• Internal Links
• Manual Actions
• International Targeting
• Mobile Usability

Google Index

• Index Status
• Content Keywords
• Blocked Resources
• Removed URL's

Crawl

• Crawl Errors
• Crawl Stats
• Fetch As Google
• Robot.txt Tester
• Site Maps
• URL Parameters

Security Issues
Other Resources

Hope you found this helpful.

Cheers

I Believe In You
Leo