I wanted to share a little something with you when it comes to content.
When the word content is spoken the first thing most people think of is "text" and I guess that's only natural.
But there is other content available to use for marketing and the other content I'm talking about would be video content.
Now last year I started in a completely new niche, one I knew ZERO about, and to top ift off this niche is crazy competitive.
So when I started in this niche my plan was to use videos as my primary method of content marketing - not blog posts. I'm a video marketer so I had a good feeling about this. And I was right.
So here's what I did:
1) I built a website, this site has 8 pages plus the blog. One of those pages is a video page, I'll explain that in a second.
2) I did a total of 45 posts. My last blog post was May 2014
3) The total number of videos to date (as of this week) is 108 videos. - you can do the added math of how many videos I will have when ever you are reading this at 1 video per week.
I'm currently ranked on the first page of Google between spots 1 and 4 over 63 times (videos). These first page ranking of my videos is always increasing each month.
I'm also ranked on the first page of Google for my domain name and my YouTube channel over 66 times. I got these ranking when the keyword I used for searches did not result in the video itself getting ranked. (yet)
And when people use YouTube as their search engine within this niche many times my videos dominate the whole first page, in fact sometimes the first 10 search results will be all my videos.
The Process I Used
So to create video, oh and I have created a template for the video, this way I can simply replicate the process so all I have to do is voice the video and edit it.
I create a script and then I record the audio within the video template. (I use camtasia)
Now I edit the audio, taking out all the pauses and hum's and such, basically I clean it up.
Now all my videos are just text videos with graphics added, basically I'm a doing a voice over style video.
Total time to have a finished video on average is 2 hours.
Once the video is done I upload it to my youtube channel. Now every video has been keyword researched so the title is the keyword phrase with a tagline added.
For the description I use the all the content from the script, this gives me a detailed description of over 1000 words.
And of course all the other incidental keywords within that script have the opportunity to get indexed. I also make sure that the URL for my website is the before all the text in the description area so that's the first thing the spider crawls.
At the end of the description - I add the keyword title - as well as the link to the video itself (brands the video), plus links to my websites video page.
I have had people take my videos and re-upload them as their own, even though the videos have my brand within them. But when that happens I simple put in a copyright infringement notice to youtube and video is usually removed within hours.
I always create a custom thumbnail for the video, more branding but the custom thumbnail is also a BIG call to action to watch the video
I use annotations within the video. These are links within the video the go to my website, which is a online form for people to complete as well I have our 800 number in the video. These are the calls to actions. Most people fill out the online form.
Update: As of April 2016 I also use cards in my videos - eventually youtube is going to do away with annotations as they can only work on desk tops not mobile. Whereas cards work on both desktops and mobile. The great thing is you can add cards to any produced video and not hurt the videos ranking.
So guess what I am doing? Yep going through all my old videos and adding cards.
I then add my tags making sure I include the keyword title phrase as my first tag, my domain name as my second tag and then I have 10 other keyword tags that I add.
Once the video is uploaded, I then go to my site and remember that video page? I then take the keyword phrase and create a link from my site to the video. So currently there is a list of 108 links, linking to various videos.
I then go to Google webmaster tools and then use the fetch tool and fetch that page.
Now once that's done I now go to my Google + page that I created for this niche and I then share the video. So I create a short post and then link to the video.
And that's it. I simply rinse and repeat this process each week with just videos.
And by doing just that, this little site has generated just over $35,000 for this year (2015), I would guess by year end I will be just under $40,000. UPDATE, year end total earnings for 2015 was just over $50,000.
Total time from start to finish including the creation of the video 2 1/2 hours on average.
Here's another update. As of April of 2016 I now only create a video once every 2 weeks. Because I have such a huge foundation of videos and authority.
Creating a video every 2 weeks is more then enough now. 2016 sales exceeded 2015 sales. Can't wait to see what 2017 and beyond brings.
Here's my point to all this....
When you think content, just don't think text, there are other variations of content that work just as good if not better than text.
And I say that because I find my videos get ranked faster then regular content does.
I believe in you