How anyone can write great content

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Do you suffer from MEGO

Remember back in high school and college when you were assigned an English paper to write and your eyes glazed over (also known as MEGO); so you asked the “smart” girl in the front row to help. You can do it too, with afew simple tips. Along the way, you'll gain the skills and abilities that good writers have that are crucial to business success: things like organizing, researching, hunting down information, communicating and telling a compelling story that speaks to your ideal customers, among others.

Content Creation helps grow your business

We used to call it freelance writing, but today it’s known as content creation. And all this new world of digital marketing scares some people. Well, I call it story-telling. And here’s a little secret: even though the terminology has changed, people are still basically the same, which means the same principles which have always applied to good writing still apply.

Three important rules for writing great copy

It has always been crucial to keep three basic things in mind when writing:

audience, occasion and purpose.

That means when you write something, tailor the message to the people you are hoping to reach; write the story in a way that is timely and that serves a purpose. And make sure your story is compelling to your audience.

Today, it might seem like we have more channels than ever before where we need to reach potential clients, but we have always had many options. So while the principles of psychology are pretty much the same and each channel is a bit different (from Facebook, to Twitter, to Instagram, Pinterest, you name it) we still choose the places where your ideal customer hangs out when we publish our content. So don’t let all the hype cause a headache. Marketing has always had hype to contend with. Just concentrate on telling your story

Just a few things good content can do for you:

  • increase your visibility in search
  • Increase email subscribers
  • Increase engagement on social media
  • Increase qualified visitors

How can you do this? By telling your story in a way that reaches your ideal customers, people who are already searching for your business offerings (keywords) by optimizing content ranks in search. In other words, good content can increase your visibility in search, turn content into a lead generation tool, and can be shared with your audience in social media or via e-mail, all so you can leverage free marketing as much as possible, instead of advertisements.

From A to Z and from simple to complex, content helps grow you

  • Analytics
  • Content Marketing
  • Conversion Optimization
  • Email Marketing
  • General Business
  • Inbound Marketing
  • Local Marketing
  • Marketing Tools
  • Reputation Management
  • Search Engine Marketing
  • Social Media Marketing & Advertisin

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Recent Comments

3

Great article on writing good content and some excellent points to keep in mind! Bookmarked this one for the ol' training library!
Thank you for sharing!
Mike

Thanks, Mike. I appreciate that you read it. What helps you write great content?

I think that the more research or "living it" that I can do, the better I become at it, although I don't consider myself that great of a writer. In our latest boot camp lesson, we're taking that great content concept and molding it into writing with intent. I think that that alone adds an incredible dimension to it, don't you think?

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