Have you noticed?

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Recently I've been walking past the TV on occassion. I have studied some of the ads that are on to try and determine their appeal to the audience. I try to guess the demographic that they are targeting.

One has a woman holding back tears ordering coffee at a Starbucks like place.

A big burly guy stands behind the counter. Her acting is quite touching, his....well he's a big burly barista....WTF.

The product is totally unrelated to anything going on in this commercial.

There is no relevance to the product.

Another shows a guy sitting on a park bench. He receives a text of consolation regarding his dog. The product is a bedding manufacturer. Ummm, Relevance?

I don't know if the advertisers are just getting people to look at the screen long enough to see their product or if this is a new advertising technique.

It Doesn't Work!

It may work for television if all they are after is attention span long enough to see the product. Online, you need to have relevance.

People are looking for something.....you need to catch their attention and provide substance before they will make the decision asked for in the Call to Action.

Headings and images grab the attention but your content needs to close the sale.

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Recent Comments

38

I've wondered about this. Unless the companies are trying to evoke some sort of emotion for viewers to remember and somehow use that to cause one to remember the product I have no idea either. It can create topic of discussion (e.g. "you know that stupid commercial about the mattress that has the guy sitting on the bench who gets a text about his poor dog")? Probably not good enough to make one go out and buy the product, but only remember it as a stupid commercial.

Anyway, I agree and I don't care for them. Generally commercials are for me to flip the channel until I find a station that isn't on commercial, run to the fridge or a bathroom break...that's the good I get out of them with the exception of only a select few. Once in a while someone does a really good one.

Interesting post!

See quite a few ads like that - nice music, nice story, nice feeling but no idea what the ad was or who it was for!

You know Labman I've seen those commercials and the way they work, if your watching television show, your not going to change the channel. So you see it over and over it works for them. It gets instilled in their mind. On websites, the reader has more control, if it they see something on there that's different, it draws their mind away. This doesn't work.

Very wise words, thank you. I have to admit that I haven't had a television for years, so I don't see many TV adverts!

Enjoy your weekend, Roy.

Well spoken

I just saw an ad like that ok TV recently and wondered the same thing! It seemed the story had nothing to do with the product.

Couldn't agree more.

So true. You cannot just put words on the screen, they need to tell a story and give something to the reader.

Totally agree with you:) This is the competition of internet marketing:). Thanks for giving us the reminder:)
Blessings:)
Suzi

Hi Labman,
Thanks for sharing this timely thought. I am going to make sure there is a "Call To Action" on my website articles.

Bill

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