Today I want to discuss something that is in the minds of most people.

Getting ranked in Google.

In order to fully understand how to get ranked, you need to look at Google from a completely different angle. Most people think of rankings as traffic numbers, competition numbers, keywords, words, density...

But in actuality, ranking in Google has nothing to do with any of this. These are associations that have been made with pages that are ranked in Google. Believe it or not Google is not looking for keywords, they are not looking for any specific keyword density, they don’t care about back-links or any other metric that you think may be getting pages ranked.

There is one thing that Google cares about.

User EXPERIENCE.

That is right. Google is constantly making all of these shifts...the Google Panda updates...the Google Penguin updates...and the over 500 yearly algorithm updates in attempt to deliver pages with the best user experience.

What makes a quality user experience.

Quality content - This should be your immediate focus for SEO. If you can create content that is powerful for a reader, not for some sort of algorithm you are going to be moving in the right direction. Every single change to SEO over the past 3 years has been derived from Google’s single goal. To make their users (the people searching) happy by finding “quality” content.

Help, inform, and engage a reader and you are doing your job when it comes to content.

Page design - Is your site confusing? Is your site easy to navigate? Is it helpful? As you build your site you should be putting yourself in your visitors shoes. If you came to your site as a visitor, would you be happy with the experience. If your answer is no or maybe, you have some work to do. Your site should be helpful and it should be easy to find what you are looking for, if not the reader experience is going to suffer and so are your rankings.

Shameless promotions - Do you like it when people sell stuff to you? Probably not. Nor do people visiting your site. Google doesn’t like promotional content either and will often “red flag” your entire site if your content is riddled with affiliate links and shameless promotions. Your first goal should be to help someone. Solve a problem. Offer quality information. Start a discussion. If you can make your experience an enjoyable one for your visitors, trust will increase and the “selling” aspect will be much more natural.

High relevance - If someone is coming to your site through a keyword, your content should be highly relevant to the subject. Believe it or not, people try to target “keywords” and then totally forget about making the information relevant, information and useful to the target keyword.

If you don’t keep things relevant you can pretty much give up on seeing any ranks within Google (or other search engines for that matter).

Engagement - When you create content, you should have an immediate goal. Get social feedback. If you are creating content that gets comments, causes interest, gets shared within the social sphere or sparks questions, then you are doing a good job. This should be a goal.

If you write interesting stuff, it will get shared and it will have an ongoing dialogue taking place right within your actual content. These are both things Google likes and will lead to much higher rankings.

Take technology, algorithms, processes, and metrics out of the situation and what are you left with?


A reader.

If you can appeal to that singular point and humanize your online activities, you are going to be much more successful in terms of the impact your content has, the sell-ability of your site, and the ranks you get within the search engines.
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accad Premium
It's clear.
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ChrisKrolik Premium
This article is a single most crucial bit of information that should be in my personal opinion set as a intro to the entire WA Certification Course, before one gets to know about the technology behind online marketing, before one is asked to choose his/her specific niche of interest, this gives a brief and compact chunk of knowledge that broadens horizons and explains foundations and ultimate purpose of all online marketing enterprises to a beginner. Correct me if I am wrong but this article should be a preamble to all the knowledge contained here and to all the subsequent steps and struggle related to potential results, it could save lots of disappointment. Glad I found this here. Apologies if I missed this elsewhere.
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Neil Little Premium
There is one other way of getting ranked and that is by paying Google for the privilege.
I saw examples of this today while watching a program called Watchdog Daily that highlighted websites that were charging for services that were in fact free, all because they were paying for the this.
Yes, the sites did have all of the above but because most people who use the internet don't really know about Sponsored Sites, they assume the ones at the very top of the page are the genuine sites when in fact they are clever copies.
Apparently this isn't against the law so long as this is stated and there is a link to the genuine websites.
But for me this is still manipulation of the results that people get from typing into Google their search terms.
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Kyle Premium
Yeah, lots of people still don't know that the sponsored ads are in fact ads. But in many cases, these ads can offer just as much relevance and value as a natural listing because Google has full control of which ads go under which keywords through their somewhat stringent ad approval process.
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JHBenjamin1 Premium
I'll keep that in mind for my next article. Thank you!
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Kyle Premium
Definitely consider this as it will lead to happier visitors coming to your site and a much longer term business.
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Thiha Premium
Thank you very much Kyle :) . You just increased my Knowledge Of Understanding In ranking in google. This is awesome man :). Good day Kyle.
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Kyle Premium
Yeah, one thing that newcomers (and even folks that think they are experienced do) is dehumanize the process of what they are doing. Bad idea! There is someone, a real human, on the other side of all your content.

If you don't provide a quality user experience you are going to miss the mark with your readers, but eventually Google is going to decide it doesn't like your content.
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thank your share,I have a dating website "affluentsingle",i want to know how to Increase traffic and registration
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Kyle Premium
You will learn all the skills you need to know here at Wealthy Affiliate. We teach online business and I suggest you go through the training. Ask questions when you need help and I will be more than happy to give you a hand.
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Shawn Martin Premium
Good advice Kyle. I am wondering about sites set up as E commerce sites. Are they viewed and ranked in a different way?
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Kyle Premium
That is where site design and user experience comes into play. If you are selling something, you still want user engagement (reviews possibly) and you want content directly associated with the products you are selling. If you have a page with 20 products, a price, and that is it...that is a poor user experience in my opinion.
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Hi Kyle and fellow wealthy affiliates,

First of all I want to say that I am new in this forum and I am more than impressed of all the useful information and kind and supporting atmosphere :) Thx a lot guys for making this possible.

I have started to make my own website in a niche (elastic band exercises) and just stumbled upon this article! Now I am quite insecure about my affiliate links! Are there too many links on my website???

Can anybody let me know if I should reduce the amount of affiliate links?

This is my site (hope its not considered as advertisement, just asking about the affiliate number of links)

elastic-band-workout (dot) com/en

Thank you so much in advance for helping me out. I think my basic idea is good, but I need to be ranked higher as I cannot find myself via Google :(

Cheers,

Sven
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gmee Premium
Well... you need to learn about paragraphs... ;) (I like text formatted like your comment, above. Others may differ.)

My instant impression on hitting your site? That there is some good info there. I didn't get the impression that you were trying to sell anything, so I think you're not even close to "too many" affiliate links.

You're clearly putting info ahead of marketing, which is good.
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Kyle Premium
Just do what feels natural. I would also recommend that you default your site to being English in countries that are english speaking...as you are going to lose every single visitor that is from an English speaking country. In other words, I would suggest you target one language or the other as your site URL is english, but the translation is broken English.

I also agree with Greg in that your paragraphs are difficult to absorb because there is not enough of them. Create more white space and use bullet points instead of dashes "-".

Overall I wouldn't say your site is too "affiliate" based, it is fairly natural. However, when in question of yourself you should sit back and look at your site from the eyes of a visitor. If it appears overtly promotional, chances are Google is going to view it in the same light.
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ajwebdesigns Premium
So this leads me to an open question.. For example you're selling products as an affiliate and the only results that can be gleaned from a particular search term is product or prodcust promotions.. (All competitors in that niche are targeting the same products/products sets) If no one did there would be no results.

Now say you offer a comparisson of prices and offers from 20 retailers how is that seen by google if someone searches for 'Cheapest XXX' or best price xxx?

Obviously the products blerb should be well writen and unique and content/site should be well formated and designed for user experience.

Just some food for thought.
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Kyle Premium
Yeah, that is fine. You are helping the user in the case. You are offering reviews, price point comparisons, and other details about the product and likely some of the product benefits. By no means does this mean that you cannot promote anything online an d get ranked, you can. It just needs to be done in a way that puts the user in the forefront.
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PierWalkerSOS Premium
So are you saying that e-commerce type sites with affiliate links are no good anymore?
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Kyle Premium
They are fine...however if they offer no user experience and are just sales, then you won't get rankings. Make sure the USER, the HUMAN is taken into consideration.
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JaniceWatson Premium
Thanks again Kyle for your wise words. Much appreciated.
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JMayhead Premium
Good to know as I find it hard to do anything but write posts for the reader - this combined with my WA wordpress site and keywords has placed my in the first page of google and I often wake up to new customer order notifications in my inbox. Love it!
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Kyle Premium
Nice! They will only continue to grow (the sales) as you continue to scale your existing strategy.
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traykor Premium
I used to think "numbers". As soon as I stopped and started writing about topics I love and not thinking about "how" I was writing, the money started to flow better. For me, it's about a little bit of affiliate marketing based on topics I love, combined with local marketing. I haven't explored local marketing yet, but it's in my grasp. =)
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Kyle Premium
Exactly, this definitely makes life a lot easier. People tend to think of everything as a process versus taking what it is as at face value. Delivering content to a reader (in attempt to help them out with something).
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Mike Morales Premium
Again, wise words from a wise man.
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mama2karsten Premium
I not only enjoy what you have written here... I fully intend to adhere to your advice and recommendations. Thank You for all that you do for this community. Julie
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Kyle Premium
Glad you enjoy it Julie, the better informed you are, the simpler you tend to keep processes like this. That can lead to a much easier life as an Internet Entrepreneur.
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producechick Premium
Excellent pointers. Thanks!
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Altheafeanny Premium
Kyle, thanks a million for this bit of information.The site I created was intended for just what you shared, informing, engaging in meaningful discussions etc., but I became hesitant because I had some of the same misconceptions you talked about. Thanks for clarity. Now I can confidently proceed....
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Kyle Premium
Great, I am glad this could put those things into perspective for you. :)
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Jamie Smith Premium
I agree 100%, learn from Kyle's wisdom on this blog, he is keeping it real as always!
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veronica.l Premium
Agree 100% great post Kyle! On the other side of the screen is a real person with a real problem looking for a solution... we forget that sometimes when focusing too much on keywords, backlinks and traffic methods. Thank you!!

Veronica
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Kyle Premium
Yeah, it is easy to lose sight of this fact. It is a human. We tend to overcomplicate things making them appear more difficult then they have to be. People like to thing success has to be complex when in reality the KISS theory applies to success and often times the simpler you keep the process, the more successful you will become.
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WebMaestros Premium
I am so sick and tired of people being burned by these blood thirsty internet gurus forcing people into these sales funnels.Look I am so grateful for finding WA and all the honest value that comes with it--like this blog from Kyle.I am 65 yrs old and starting out in internet mktg as a newbie. My goal is to make 250,000 dollars per year. All my friends tell me I'm "SUFFERING FROM BRAIN DAMAGE" But I know it can be done within a year and I wont stop until I get ther
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Kyle Premium
It can be done. I always suggest breaking your larger "yearly" goals into daily goals. $250,000 / 365 days is $684 per day. The Internet never sleeps. This equates to around 15-30 sales per day (depending on commissions) between all of campaigns. Not all that out of reach considering there are 2 billion people online looking for solutions to their problems every day!

And perhaps we all have a bit of brain damage. Those that will never achieve success cannot understand what it takes to get there. I can reassure you that your goal is 100% possible.
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jjstockman Premium
Thanks Kyle, this puts things in perspective.
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