The Art of Likability - Tell Me About Yourself
Last Update: Sep 20, 2022
Like equates to trust. Trust equates to your ability to sell something with efficiency. So if this is the process, HOW do we get someone to LIKE us.
Attaining likability with your audience is going to be a critical component of your overall marketing agenda, and it should be embedded directly within your content creation.
Since you don't have the capability to leverage "offline" marketing techniques like eye contact, listening with attentiveness, remembering names, etc...you need to understand how to effectively create this "likable" tone within the online world.
I want to spend a few moments here walking you through easy-to-implement techniques to increase likability and relationship building strategies that you can utilize on your website to enhance your likability.
(1) The 24 Hour Response Rule. The level of your support you offer your audience, will reflect on WHO you are as a person and as a brand. If people don't feel supported and don't feel that you are available, then people will not trust you. Simple as that.
My recommendation, that regardless of your business and where these interactions take place (comments on your site, here within WA, email support, etc), that you have a rule that you respond as efficiently as possible but to a maximum of 24 hours to get back to all queries.
If you can do this, you will have trust. The reality is that MOST companies, affiliate marketers, and even major brands fail horribly this department. I f you succeed with it, you are going to have a real competitive advantage.
(2) Help From the Hip. Also known as being authentic, when you create your content in a way where people feel like their "best friend" is speaking to them, you are able to acquire trust.
This is why I always recommend that people create their content in a way where they are "communicating" for their audience, not "writing" for their audience. Communicate your ideas, and aim to help people within your content.
As you construct your content, make sure that you are leading with a helpful and very communicative tone. It's OK to be hip, to use slang, and to speak to people in the same way you would in the real world.
(3) Ask People Questions. If you are inquisitive with your audience, that is, ask them questions about themselves, they are often times willing to share a great deal (sometimes more than you want lol).
We make use of this within a lot of our marketing here at Wealthy Affiliate, but I have always focused on encouraging feedback within website content and email marketing by asking questions.
Don't stop there though, you want to guarantee that you will get back to them. If you ask a "generic" question without that assurance, your response rates will go down drastically.
So ask people what their goals are, are the what their "ideal" is. Remember, if you can solve problems for people, you are going to be running a very successful business. First, you want people to tell you about their problems, that makes it much easier to assess and respond in a helpful way.
So there you have it. Get people to like you.
Don't treat your content as though you are writing for search engines, rather realize that with every word that you type (or dictate) that there is going to be a human on the other end of that word that you are going to need to connect with if you ever plan on being able to sell/recommend something.
Now I want to point the attention in your direction. Are you working to create likability with your online activities? If so, how? I would love to hear your feedback here!