The Art of Likability - Tell Me About Yourself

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Like equates to trust. Trust equates to your ability to sell something with efficiency. So if this is the process, HOW do we get someone to LIKE us.

Attaining likability with your audience is going to be a critical component of your overall marketing agenda, and it should be embedded directly within your content creation.

Since you don't have the capability to leverage "offline" marketing techniques like eye contact, listening with attentiveness, remembering names, etc...you need to understand how to effectively create this "likable" tone within the online world.

I want to spend a few moments here walking you through easy-to-implement techniques to increase likability and relationship building strategies that you can utilize on your website to enhance your likability.

(1) The 24 Hour Response Rule. The level of your support you offer your audience, will reflect on WHO you are as a person and as a brand. If people don't feel supported and don't feel that you are available, then people will not trust you. Simple as that.

My recommendation, that regardless of your business and where these interactions take place (comments on your site, here within WA, email support, etc), that you have a rule that you respond as efficiently as possible but to a maximum of 24 hours to get back to all queries.

If you can do this, you will have trust. The reality is that MOST companies, affiliate marketers, and even major brands fail horribly this department. I f you succeed with it, you are going to have a real competitive advantage.

(2) Help From the Hip. Also known as being authentic, when you create your content in a way where people feel like their "best friend" is speaking to them, you are able to acquire trust.

This is why I always recommend that people create their content in a way where they are "communicating" for their audience, not "writing" for their audience. Communicate your ideas, and aim to help people within your content.

As you construct your content, make sure that you are leading with a helpful and very communicative tone. It's OK to be hip, to use slang, and to speak to people in the same way you would in the real world.

(3) Ask People Questions. If you are inquisitive with your audience, that is, ask them questions about themselves, they are often times willing to share a great deal (sometimes more than you want lol).

We make use of this within a lot of our marketing here at Wealthy Affiliate, but I have always focused on encouraging feedback within website content and email marketing by asking questions.

Don't stop there though, you want to guarantee that you will get back to them. If you ask a "generic" question without that assurance, your response rates will go down drastically.

So ask people what their goals are, are the what their "ideal" is. Remember, if you can solve problems for people, you are going to be running a very successful business. First, you want people to tell you about their problems, that makes it much easier to assess and respond in a helpful way.


So there you have it. Get people to like you.

Don't treat your content as though you are writing for search engines, rather realize that with every word that you type (or dictate) that there is going to be a human on the other end of that word that you are going to need to connect with if you ever plan on being able to sell/recommend something.

Now I want to point the attention in your direction. Are you working to create likability with your online activities? If so, how? I would love to hear your feedback here!

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Recent Comments

125

This is such an interesting topic as so many people find it hard to express or communicate their likeable self. And their is an old saying if you do not like yourself how can you like others or convince them that you do.

The secret is that Communication was your first ever experience and step to "selling". Hmm I look forward to do a training on how to instantly change ones state from Shy and Self Conscious to self assured and congruent.. I think I will make this blog number 2 to guage the interest :-)

I used to do door to door sales for Comcast. Even during that time period I learned on how to come across as a friendly advisor and not someone who was pushing people to buy Comcast Cable.

Getting traffic to your site kind of works the same way as to be nice, easy to talk with, happy to solve there problem if you can, or suggest or refer them to someone else if you can’t fix it yourself. Excellent customer service means all the difference if you relate and understand where they are coming from

Hi Kyle, I would like to think that the content that I have provided is very helpful and answers any questions they may have. But, if they do have any questions, I am here 24/7 to answer them. I do talk about hiking and the dangers of poisonous plants, but I also put a link in, to a website, that explains each and every dangerous plant in detail, to avoid. Have a great week, take care.

Well it sounds like you have the built in "likability" spidey senses Brian. If you can be this receptive and responsive with all communication , it is going to have a really positive impact on your business.

Thank you, Kyle.

Ya, I think likeability is very important in all areas of life, especially for your business. If I don't like you, then I won't return to your site, and you will have no business. I feel like letting your customers know that you are where you are because of them. Letting people know that they are appreciated will encourage likeness and eventually trust. Likeness is like the missing piece that you tried to find with each article you create ya.

Francesca

Yeah, it is definitely important to be likeable within the offline world as well, and that is done through real human interaction. It can be a little trickier to establish this when you are creating textual content, and the strategies I mentioned above will really help to speed up that process. ;)

Interesting text, I agree with the way of writing how it should sound to someone who reads it, I mean, identify with the person and show empathy.
Is that way of writing really enough in the business world and in WA?
Getting an audience is fine but from a technical point of view?
Sorry Kyle if I'm being harsh in expressing my opinion, thoughts

Yeah, being empathetic is a big part of establishing a relationship with your audience. If you can approach content in this way, you are going to be personable and you are going to establish a significant brand through time.

The writing is precursor to a lot of things, rankings in search engines being a big one. If you create content that is empathetic, then you get ranked you will have WAY more opportunity to convert your audience and generate revenue.

If you create 'institutionalized' content, and it ranks you are not going to have that same ability as your audience won't like or trust you in the same way.

See what I am saying here?

Hello, I understand,
preference should be given to placing users in a more natural, relaxed environment.
Thanks for the reply and the exchange of opinions.
Greetings and happy work, Caca

what would be the ranking influencer within an empathic response, can you give an example Kyle please. equally what is it within a response that gets a rank response?

thank you very much, Kyle, for these tips. They help us write good content, that is focused on the audience.
Personally, although I put into consideration keywords, normally I get consumed in communicating to my focus audience as possible, trying to make sure that I have been understood.

That said, I cannot claim perfection because sometimes I may sound too formal. However, there is room for improvement and with these tips, I will improve more and more. Thank you, Kyle, once again.

Nobody is perfect, and often times we don't know what is really good until we start getting feedback from our audience. The biggest mistake you can make as a content creator is trying to perfect your content before someone has seen it.

Thank you so much

another question, " the biggest mistake you can make as a content creator is trying to perfect your content before someone has seen it" does this mean that you would be looking at regularly altering your content as a matter of expectation.

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