Kyle & Carson, Now On Instagram.
Conventionally, we are not BIG into the social world with our personal lives. But we feel that it is time to really "humanize" us. We get the question far too often, "are you guys really real" and I think to a certain degree we have become so used to being able to follow people and their lives through mediums like Instagram, Snapchat, Facebook and Twitter that we have become desensitized to the fact that these were conventionally private things.
We have just recently set-up our Instagram profiles and this is going to be a focus of our day to day moving forward. You can follow us at the following profiles.
But we get it. We also are not living in the dark ages, we are a progressive company and we are also progress in our day to day lives in terms of technology and keeping ahead of the curve. So it was due time.
We feel that this is going to play out in several positive ways.
- Keeping up with the Millenials (and Kardashians). We are not getting any younger, but the demographics evolve. We have to keep up with the next generation in terms of their habits, this is important in every business. If you want to remain an "old school" business, the best way is to behave "old school" in terms of your habits and technology that you adopt. We have always been "ahead" of the industry, and we feel it is important to have a presence on social.
- Trust. When people realize that we are REAL people, living real lives, it creates a certain level of trust that couldn't be achieved otherwise. This was a big reason we wanted to move into Instagram, to prove that we are very much normal at heart, we are caring, and we have families and people around us that we care about and spend a lot of time with.
- Highly Engaged Audience. Instagram has a very engaged audience, much more so than any other social network. You post something, people see it within their feed, and because people don't post new images every day or share the sort of influx of spam and news articles you see on Facebook or Twitter, there is much greater focus on your actual posts and what you have to share.
- Instant Reach/Voice. You want to get a message out, you can. The greater the following, the wider your voice will spread. People see, like, and engage in your content within seconds of you posting it on Instagram. This is very powerful to your business, your brand, and your authority within any niche.
So take a second and follow us on Instagram, we would love to connect on there as well.
You can step inside of our lives and realize that we are normal people, with families, and we like to do normal things just as you do...well not always completely normal, but you will have to follow us to find out. LOL
One thing that we have decided we are not going to do is make this a promotional fest, we want to use the Instagram medium to build trust with people to show that we are authentic and real. There is nothing wrong with using Instagram as a promotional medium, but it is going to be done very tastefully and naturally (versus the spam fest I see out there these days).
See ya on Instagram!
Kyle & Carson