Google Core, Do You Want More?
Google has really been at it this year, with several Google Core updates. Some would deem this as Google being elusive, whereas others would deem these updates as being more than predictable based on the history of Google algorithms updates and what they are after.
I personally fall in the latter category. These Google Core updates are VERY much predictable, and we have been teaching proper SEO strategies and how to avoid being hit by these updates for many years.
I want to go over some more prominent updates in Google, and what you can come to expect as Google marches forward with their Google Core algorithm updates.
Don't Litter Your Website With Affiliate Links & Ads
One of the latest Google updates has been geared towards "link attribution", and basically letting Google know where your links are going, and the nature of the links that you are linking to. Google wants to have a "tag" associated with your links, and although they have indicated they may or may not use this information. The tags include "rel=sponsored", "rel=ugc", and "rel=nofollow".
No follow has been in use for many years, as a way of telling Google that basically you don't want them to crawl that site you are linking to, as there is no useful association or correlation (typically used for ads, affiliate links, paid placements). Google may use this in helping them to determine the value of an outbound link to another website, that is, back link value.
Although Google's core focus is not back links, this new push helps Google understand with more ease what links on a page are ones that should deserve value, and which ones don't. It also signals to Google how superfluous you are being with outbound links that are ads or promotional in nature.
As a rule of thumb, you should aim to minimize ads within your content. Too many ads harm the overall user experience, and they will also lead to slower loading pages (typically). On the affiliate link side of things,
Website Lag Uncool. Website Speed Cool.
A slow website, is a bad experience. Google knows this, and so do your users. Google has always put emphasis on speed, but in the past 18 months they have made this more and more apparent with several updates pertaining to speed. If your website is not loading fast for your users, Google is going to punish you with lower rankings.
Having a focus on high performance themes, avoid plugins that bloat your website speeds, and focusing on image optimization are things that should be at the forefront of your activities. High Speed hosting also plays a role, and you are in good hands here within our state of the art Managed Wordpress hosting platform.
To keep a pulse on how your website pages are performing, you can leverage the PageSpeed Insights platform provided by Google.
A Focus on User Design & Experience.
Menu design, overall content design, appropriate use of imagery, font types, backgrounds, and making sure your content is within the first fold of the page are things that Google is interested in.
If you are not thinking "design" when you put together your website, and you are using huge images that get in the way of the actual content (which Google is after), this is going to detract from the user experience, and your overall rankings.
Proper website navigation, content flow, and easy to consume content may seem like obvious things to focus on as a website owner, but these are often overlooked even with experienced affiliate/internet marketers.
Comprehensive, Unique, and Useful Content is POWER.
Many years ago, it is actually quite easy to get ranked with thin content and one that simply plug in a high level of "keyword density" throughout your content. Gone are those days of creating 500 word articles.
In all reality, Google has an abundance of content, and a better understanding than ever of the human language and what constitutes quality content, and what low quality content is.
Research your content before you write it, be thorough, and aim to offer a comprehensive response and fulfill your obligation as a writer to the reader about that particular topics. For more information on the criteria Google is after pertaining to content, head over here.
Staying in Tune With Google SEO in 2021...
I have recently done a few Google Core and Google SEO related Ask Me Anythings, with the next one taking place tonight. The purpose of these classes is to offer you MY personal insights into SEO related questions. SEO can be a tricky world, in particular with the amount of misinformation out there, not to mention the confusing signals that Google is constantly sending us through ranking algorithm updates.
The first class took place a few weeks back, and if you want to check that out go here.
And that brings me to tonight's class, it was required because I had so much interest from the first class and I had so many great questions. So I am doing a "part 2" of the class, and if you are either a Premium or Premium Plus+ member you are going to have full access to this live stream that will be taking place tonight, August 5th at 5PM PST.
===> Subscribe Here: Getting Jiggy With Google - Ask Me Anything Part 2
I hope everyone gets a chance to attend tonight's class, and of course if you have any comments or questions pertaining to Google Core, SEO or anything covered within this post, I will be happy to help. Leave the comments below, or tune into tonight's class and live chat and discuss there!