Choose a Business You Love, Not What You Know.
Last Update: Sep 30, 2020
Lots of people have a tough time choosing a niche when they are starting a business. A niche, is simply an audience, or a group of people interested in something. Whether this is "drone racing" or "crocheting" or XYZ, you get to choose. That is the beautiful thing about creating an Internet business, you get to choose anything that you want your business to be.
The problem is that people have paralysis when choosing their niche because they either want it to be the perfect niche, or they are scared about the idea of not being an expert yet.
And that is why I wanted to spend a moment to discuss this.
Choosing a Perfect Niche.
So what does a perfect niche look like? The answer is simple, there isn't ONE particular niche that is perfect. The niche that you choose can be your perfect niche if you are passionate about it, and you are willing to work hard within that niche.
I see WAY too often men choosing niches like "ladies stilettos" based on the idea that they know their wife likes to buy shoes, so it must be a good market. They are right, it is. But that doesn't mean that it is a good niche for someone that is not passionate about it.
I see people jumping on niches like CBD or Masks simply because they view them as being "popular" right now. That is fine, but is that the perfect niche for you? Well it could be, but it will depend on your passions and interests and your interest in working hard and learning everything you can about a respective niche.
So when you sit down and choose a niche, you should be considering the following criteria:
- Is it something that you are interested in?
- Could you see yourself working within this niche for many years?
- Are you interested in learning about this niche?
- Would you enjoy discussing various aspects of this with others and doing so on a regular basis?
If you answer YES to one or more of those four points, you are heading in the right direction.
That leads me to the next point I wanted to make, and the greatest fear I see that folks have when trying to choose a niche. Their own personal expertise in that topic.
I'm Not An Expert Though...
Being an expert is relative to what you are helping someone with. Think about that. I may not be an expert in a broader sense of an entire industry, but as I create particular content on my website I can become an expert on EVERY topic that I create content about.
If I wanted to head into the sewing niche, something that I am certainly not very knowledgeable of other than [thread + material = something], I could offer an expert article. I know I could. I would simply take the topic at hand, and perform a bit of research.
Let's dive into this a little further, and let me show HOW I can become an expert in less than 15 minutes about a topic I have no current useful knowledge about (or passion). This will illustrate just how successful you can be in your given niche.
Where do I start?
First I have to find a topic to write about. I did a bit of research in Jaaxy, and here are some results that I came up with.
If I had a website in this niche and I was choosing a keyword, I would likely be look for a QSR (true competition) under 100. I decided to choose the keyword "how to sew a baby quilt". It is under 100 QSR, and being under 50 it is a keyword that I could likely rank well for even with a newer website.
So I have my keyword, now how do I go about becoming an expert in this niche? In a word, "research". So like most research, my process starts with Google but certainly is not limited to it. Here are some research platforms that I am going to use to find out more information about this niche in my research.
- How to Websites / Answer
- Sewing Facebook Groups / Forums
- Authority Sewing/Quilting Websites
Then, I am going to use these resources and educate myself on this particular topic. I am also going to document all of my findings. In a matter of minutes, I was able to discover the following.
With a simple search, I was able to obtain a lot of information and ideas as to items that I could potentially discuss.
This has given me all sorts of insight. Without even having to perform a search, I know that people that come to an article about baby quilts are going to possibly want information on rag quilts, adding batting, panels, sew binding, ruffles, and also a great deal of people are looking for "beginner help".
That was only one search, and I already know a lot. I can then speak to at least some of these items within the content. Say I want to then learn how to actually sew a quilt, I could head to Youtube and get a visual. I could also leverage this content within my article.
I quickly found plenty of videos. Here is one such example.
It was a very informative video, and I learned about the entire process of putting together a quilt, from choosing the fabrics, laying out the panels, to putting it together.
Then I could head over to another excellent resource, quora.com.
I learned a great deal on Quora quickly, by doing a few searches related to "sewing quilts", "how to sew a quilt". One thing that became apparent is that the "personalization" element of sewing your own quilt is the most exciting part...so that is something that I would put emphasis on in my content.
Anyways, in a matter of minutes I was able to learn a lot about this topic, to the point where I could write about it and help others that are looking to learn "how to sew a baby quality".
So this exhibits how we can go into any niche and any topic of conversation, and become the expert on the subject matter. It just takes a little research and using the right places to come up with that research.
I Hate My Job... But Let's Make That My Niche.
Now here's the part that I find really crazy. Often times people come to Wealthy Affiliate, seeking out a way to earn an income online and build a business. That is great. Then, when it comes to choosing a niche (that is, a direction for their business), they decide on something related to their current job WHICH THEY DESPISE, which is the reason for them coming to WA in the first place. Not such a great idea. LOL
Just because you know something and you do it on a daily basis, does not mean that this needs to be the direction that you head with your niche. They say, do something you love and never work a day in your life. THAT should be your approach when choosing a niche.
In all reality, any passion..or interest...or something that you simply want to learn about can be your niche. You can be involved in many passions and niches as time goes on and you can also change your niche as time goes on.
But for the sake of your own sanity, do not choose your existing job as your niche if you don't enjoy it. If you hate everything about accounting and you are an accountant, it probably is not a good idea to make that a niche. If you are a line cook and despise going into work each and every day because you don't love your work, don't make your niche related to "cooking".
Choose a Future for Yourself.
The Internet affords us all the opportunity to choose whatever future you want for yourself. You choose the audience you want to work with and help. You choose the direction you head. And you get to choose how much enjoyment you get out of your business by deciding on a direction that you will enjoy.
I just wanted to emphasize this point. Some of you reading this will be able to evoke passion in any industry or niche simply because you are passionate about the process of building a business. Others will be able to evoke passion by choosing a niche that you have always wanted to learn about. Some of you will choose a direction for your business that is in complete parallel with a hobby or a passion that you have.
Whatever the case, view your niche and your business as a long term future that you are creating for yourself. You can be successful in any niche that you want. If you can HELP people within that niche and you can give yourself adequate time and effort to build a successful brand in that niche, it WILL happen.
Now get out there and have fun, build success, and do something you love!
And as always, if you have any questions about niches or the direction that you are wanting to take (or currently taking) in your business, you have lots of help here. We are a community of niche experts and people building authority websites in across 10,000's of different niches. Leave your comments below, would love to hear from ya!