A common question that folks have is whether or not they should target only one keyword per post. It is a fair question, because when do research online we are researching individual keyword phrases.
The Assumed Keyword Truth is NOT the Reality.
The idea of being able to target only ONE keyword per post can feel very limiting and it feels as though you are not going to really get much benefit from one post.
When starting out, we naturally question the 'opportunity' of the Internet business world. We are conditioned to be this way from past experiences. The idea is that there are a finite number of keywords out there and there is an incredible amount of competition out there competing in Google and other search engines for these keywords.
If we attempt to rank for a keyword and we don’t strike gold, our efforts were done in complete vain. It’s frustrating and as a result, many folks depart rather quickly from the idea that rankings and results are possible for them online.
However, the opposite is the truth.
Keywords are not finite, they are infinite. They grow by the millions every day (in terms of searches that are performed for the first time in Google). And about their “competition” that is out there. There really isn’t all that much, when you consider there are BILLIONS of keywords and there are very few people that know what they are doing in terms of rankings.
I will explain...
Law of Numbers, It’s Beautiful.
When you consider that 3.4 billion searches take place on Google every day, over 500 million of them being first time searches, I think it will give you perspective as to how much opportunity is out there in the search marketing world alone.
As a member here at WA and as a marketer online you have the ability to rank under any keywords that you want. You do a bit of research, you come up with a list of keywords that are relevant to your niche and that you want to write about, then you write about these in the form of published content on your site.
As a result, you may or may not get ranked under these terms. Let’s say you write 3 new posts every week. Every year you will be publishing 156 new blog posts. That is a lot of content, that is a lot of opportunity.
Naturally, as you build out your website you are going to gain more and more traction in Google and other search engines. This usually takes place around the 3 month mark and then continues to climb from there on out.
Let’s say each post you create, on average, brings in just 3 clicks per day. Some won’t rank at all (0 traffic), some will rank and get much more traffic. That is 450 clicks per day (based on 150 blog posts), and these are unique clicks we are talking about.
If you were to pay for this sort of relevant traffic, you could expect to be paying Google a minimum of $0.50 per click or $225 per day. That is close to $7,000 in free traffic each and every month, all from your efforts!
3 posts per week, cumulatively add up incredibly fast and the law of numbers starts to really make a profound impact on your business.
A Title Can Trigger Many Keyword Variations
When you create a title, you should do so in a way where it is not JUST your keyword. You ideally will be creating captivating and very interesting titles for your blog posts.
Here is an example of two different titles, just to explain the differences:
Example 1, Keyword Only:
Best Affiliate Marketing Training
Example 2, Keyword + Captivating Content:
What is the Best Affiliate Marketing Training? The Good & The Bad
See which one is more interesting, the latter is MUCH more interesting and it will get higher click-throughs in Google and it will also lead to much higher rankings as a result (click-throughs is something that Google does look for in their SEO algorithm).
The thing that I have also done here is target another popular keyword. By virtue, when you “extend’ a keyword phrase, you are going to be targeting all the keywords within that phrase.
In the case of “What is the Best Affiliate Marketing Training”, I am also targeting all of the following keywords which are found in this much larger phrase.
- what is the best affiliate marketing
- what is affiliate marketing
- affiliate marketing training
- best affiliate marketing training
- best affiliate marketing
- affiliate marketing
So I have target one focal point keyword, but in reality within the title alone I am actually targeting 6 keywords that I will have to potential to rank under.
And this is just the start of the keyword potential.
The Actual Content, Comments Can Be HUGE!
I want to be clear, when you write a page or a post on your website you are focused on targeting one keyword.
So the rule, one keyword per post.
But that is far from the reality of what actually happens. You can literally get ranked in Google under 100’s of keywords with one single post. I have had it happen many times over the years and the reason this happens is that your content is not just one keyword, it is 10,000’s of variations of keywords when analyzing it.
Think about the potential rankings you can achieve with a 500 word post, what about a 1,000 word post, 2,000...and so on.
On top of this, I want to point something else out. Comments.
When you start to get engagement in the form comments on your site, these are natural content on your given post. These comments are also part of your posts content and will also get ranked.
Comments are keywords. Comments can lead to more rankings, as does any unique and quality content on your website.
If you are not using the SiteComments platform here at WA, I recommend that you do:
So when you sit down to write content, surely consider the keyword you are targeting. BUT (and this is a big one), realize that as you write content you are naturally going to be targeting many more keywords than you initially anticipated targeting.
Next time you sit down to write a new post for your website, just realize the sheer potential of what you are doing. It is brilliant and you are not just making a ‘gamble’ on getting a ranking on your site. You are constructing what could potentially be an article that gets ranked on MANY different keywords and drives traffic to your business for many years.
Over the years I have had SINGLE posts on my websites that drive what would be deemed a full time income for a sustained period of time. One post, maybe an hour of my time, years of income. The brilliant reality of building an authority business online.