Today I want to tell you a story.
A story about an ambitious boy named Johnny who got a job in the orchard picking peaches.He got paid by the pound of peaches that he picked.
The peach orchard was big and Johnny definitely was not the first one to get to a lot of the trees. They had been picked on. The trees were typically comprised of low hanging fruit, which was often very small and it took much more fruit to.
Then they had mid range fruit that was still quite accessible, the peaches are nice size, but they are typically always the first ones to be picked (and there weren’t many there by the time Johny got to them).
The high hanging fruit (the stuff that required a ladder and some great balance) was nice, big and juicy peaches. Each one must have weight a pound.
The problem with the high hanging fruit is that you could not really see how much fruit there was until you got up there and at that, it was much slower to pick the fruit.
This is really a story about keyword research.
Johnny is YOU.
The Peaches are the Keywords.
This analogy is my version of the keyword selection process.
When choosing keywords that you want to get ranked under you have your choice between:
the low competition keywords (the low hanging fruit) that get a smaller amount of monthly traffic
the medium competition, yet moderate traffic keywords
the hard to get keywords that get lots of traffic yet have lots of competition (the fruit you need the ladder to get to).
Personally, when it comes to rankings, the choice is obvious to me. I like to walk around and pick fruit of the tree with ease (plus I don’t like being up on ladders) and I don’t like to be battling it out with everyone that is just going for the “easiest option”, the mid range search terms.
There are also way MORE of these low hanging fruit, long tail keywords than the broad keywords out there. In fact, there are MILLIONS of these types of keywords.
When there are millions of keywords and I can benefit from them with relative ease, I am a happy camper.
Let’s look at some low hanging fruit in the “photo” niche, which I don’t know much about (my research is powerfed by Jaaxy.com):
sell your photos online free, 53 competing pages
share digital photo album , 23 competing pages
how to watermark a photo, 185 competing pages
photoshop layers tutorial, 186 competing pages
adobe photoshop tutorials beginners, 35 competing pages
photoshop for mac web design tutorial, 27 competing pages
android photo sharing apps, 85 competing pages
photo gallery apps android, 45 competing pages
These are just some examples and these are all keywords that you could easily get ranked on the 1st page of Google with. That means FREE traffic.
I can pull these sorts of keywords “at will” with Jaaxy and so can you. Unlike any other keyword tool, it gives you instant access to the REAL competition in Google.
This means, it will tell you the EXACT number of pages that you are competing with in Google. If this number is under 100, I know that I am going to be able to get a 1st page ranking in a Google.
This is all I care about. I will settle for the “small peaches” any day of the week and I will be more than happy to fill my basket with them while others are duking it out for the “big peaches’ at the top of the tree. I am not into fighting while up on a ladder.
Look at it this way.
What would you rather have, rankings on the 1st page in Google under 100 low hanging fruit keywords that get you 10 searches per day or be on the 2nd or 3rd page of Google under 100 keywords that get 1000 searches per day (hint: people don’t click to the 2nd page, let alone the 3rd).
The low hanging fruit will give you 1,000’s per day.
See what I am getting at. Go for the low hanging fruit. It ranks. it pays, and it will fill your basket full of traffic generating keywords.