A Niche is A Group of People Looking for Stuff

Last Update: October 24, 2017

Many folks are confused about the term “niche” and they read into it too much. Because of this, I want to simplify the term niche.

A niche is simply a GROUP of PEOPLE

These people are interested in something, but something specific. The key when choosing this group of people is to be very specific because if you are are too broad, then it is going to be difficult to talk to your audience.

It is like someone walking into a supermarket looking for advice on “how to improve their metabolism”. It is not going to happen and you are not likely to trust the source of the information. Definitely not like the experience you would get if you walked into a store that specialized in metabolism.

Within the online world there are 3.75 BILLION people. That is the biggest marketplace in the world by a long shot so you want to really become an expert within the very specific category you choose.

So, when you sit down and are thinking of what your niche is, think not of this imaginary and confusing word “niche”, think instead of a group of people.

But you don’t want this group to be too broad. That is the worst thing you can do when starting out. I want to give you some examples of a niche that is too broad and then I want to give you some examples of groups of people that are much more "niche" and specific.

A group of people interested in health. Not the best (TOO BROAD).

Health could be just about anything. I constantly see folks at WA trying to start off within the health niche. Well "health" isn't a niche, it's very broad. How do you target people within health? That is not an audience that you can effectively target, rather you need to dig down and get more specific.

A group of people looking to improve their metabolism. That is a targeted niche. There are MILLIONS of people looking to do this.

A group of people over 50 years old looking to lose weight. That is a targeted niche. There are MILLIONS of people looking to do this.

A group of people looking to fix their back problems. That is a targeted niche. There are MILLIONS of people looking to do this.

A group of men that are looking for help for hair loss. That is a targeted niche. There are MILLIONS of people looking to for this type of help.

A group of people that are looking for low carb diets. That is a targeted niche. There are MILLIONS of people looking for these.

See where I am going with this? People are not looking for health, they are looking for something much more specific. There are 10,000’s of niches within the broad "health" industry. Tens of thousands of groups looking to accomplish something, looking to buy something, looking for help solving a problem.

All you need to do is target one of these and you have yourself a niche and a very big group of people.

Let’s look at another example...

A group of people interested in babies. Not the best (TOO BROAD).

People interested in “babies” is going to be very difficult to target because it is far too broad. People don’t open Google and search for “babies” online, they search for things that are much more specific.

A group of people looking for organic baby products. That is a targeted niche (but still a little broad).

A group of people looking for organic cloth diapers. That is a targeted niche. There are MILLIONS of people looking to for these.

A group of people looking for stimulation toys for infants. That is a targeted niche. There are MILLIONS of people looking to do this. There are MILLIONS of people looking for these.

A group of people looking for learning apps for babies. That is a targeted niche. There are MILLIONS of people looking for these.

A group of people looking for jogging strollers. That is a targeted niche. There are MILLIONS of people looking for these.

A group of people looking for cribs and information about cribs. That is a targeted niche. There are MILLIONS of people looking for this.

A group of people looking for classic children's books. That is a targeted niche. There are MILLIONS of people looking for these.

A group of people looking for information about colic babies. That is a targeted niche. There are MILLIONS of people looking for help.

A group of people looking for information on how to treat babies that are sick. That is a targeted niche. There are MILLIONS of people looking for help on this.

See how I am narrowing things down to a much more specific group of people? Sure, these are targeted but they are still massive. Millions of people are looking for information, for help, and ultimately are spending billions of dollars online buying things throughout the course of a year and you are going to be able to capitalize on this with your website.

Massive opportunity resides just about everywhere you look within the online world because there are specific groups of people everywhere (also known as niches)

But What About the Niche Competition? Shouldn’t I Be Concerned?

No...No….and NO!

Within each of these more targeted groups of people, there are 1,000’s (sometimes millions) of low competition keywords you can target. What you are learning here at WA also gives you a huge competitive advantage over your competition and is going to help you capitalize on any niche.

And please do remember, there is a reason there are a million of every type of store in the world. There are a million hardware stores. There are a million baby toy shops. Millions of people are buying stuff in the smallest of categories.

To put this into perspective, there are 4 million babies born in the US alone each and every year. That means there are 4 million mom’s and dad’s online looking for information about their new babies, looking for help, looking to buy products or services...and this is where you step in with your niche website.

This could be for organic cloth baby diapers or for information on colic babies...or anything that targets a specific group of people.

I don’t want to blow your mind too much here, but there are 120 million babies born every year globally so the audience that is online and looking for stuff within this niche is much larger than the 4 million people in the US.

Crazy right?

Now, when you go to choose your niche, dig into it a bit and find a more specific group of people. Recognize that there are MILLIONS of people within every niche you can imagine and that is the beautiful part about this Internet “thing”. It is not going anywhere and as every year goes by, there is opportunity absolutely everywhere you look and it only continues to grow.

Now go out there and find your GROUP OF PEOPLE. If you want any help in regards to this or want to get feedback on your ideas for a niche, drop a comment below and we will be more than happy to help you out.

PS. If you still can’t come up with a niche after this and want one that is “chosen” for you already, go through the Affiliate Bootcamp. This is dedicated training as to how to create a successful business within the internet marketing/make money niche. You will love the interactive training over there if you do decide to choose this.

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KennedyET Premium
My current targeted niche is individuals who are looking to manage their social anxiety. Is this still a little broad or is it a good fit?
Rbobejr1960 Premium
It could be a very good fit and is pretty pinpointed, and you can defiantly blog about it to help people and it's in a health field which is usually good niches from what I have read.
I suffer from PTSD and panic/anxiety disorder and do not do crowds of people :) So I would defiantly read your blogs.
KennedyET Premium
Thank you for your feedback, and thank you for sharing.
immistermike Premium
I think you've pretty much hit on it! That gives you tons of blog material to draw on without being redundant and without be too broad in your subject matter. Good choice!
LadybugLove Premium
Good choice KennedyET! Go for it!!

Wishing you loads of success!

I am having an extremely difficult time coming up with a niche. My thing is music but I am having a hard time of thinking something related to that, that would maybe be marketable. I was also thinking if maybe herbal supplements would be a good niche that's another area I know a thing or two about. Please someone get back to me for advice, for some reason this niche thing is hard to figure out for me/
JMankanda Premium
Hi Zrokrino

When you say Music is your thing. .
Is there a particular genre you are passionate about? Do play any instruments? Are you a collector of music albums?

Supplements also are an interesting niche. .is it supplements for specific conditions. .for men? Women? Children? The elderly?

You are on the right track :)
I am a rapper/lyricist
XavierPerez1 Premium
I am considering family Home Health Care for my NIche. Perhaps this is only the tip of the iceberg, but I do notice that folks are living longer and would prefer a personal quality of care for the elderly in their lives. Having a sibling go through Cancer and its effects on our lives have led me through this path. Hopefully we can reach out to those that can benefit from this type of assistance.
Michellemaro Premium
My niche would be helping people that are going through gastric bypass. The ins and outs of it.That is a very serious life changing
surgery. Everything about you has to change ,your mindset, you have got to learn to have control. If you are not serious about a complete life change , then it is not for you. It takes a lot of dedication and hard work.

I also have another niche which I will be posting soon!
Stay tuned!
Geerie Premium
That is a great niche! I never knew how much it could change the way you feel until my daughter-in-law had it done. She suffers with all kinds of issues since she had hers 11 years ago. She went through Bulemia, depression, low self esteem, and even today she struggles with who she is in this new body! I think a first hand experience from the beginning to the end and beyond would help so many people who are considering this sugery. I can't wait to see your second niche.

ToYour Success,

mpiper5 Premium
I recently cut the cord (Cable/Satellite TV). We had had Dish Network for 20 years. We always liked it, but it was getting to expensive. I research all the alternatives and the best I came up with is Live Streaming and over the air television. We really like this, we can watch whatever we want, whenever we want. Movie selection is greatly increased over what we had, Sports is about the same. But it was all for about half the price. I am pretty passionate when I talk to friends about getting rid of Dish Network, so I think this might be my first niche! Any suggestions or feedback on this will be greatly appreciated.
J-KWest Premium Plus
That's an interesting idea for a niche. Are you referring to something like Kodi (I think that's what it's called) and streaming over an android box?
islantresj Premium
That's a cool niche -- there's always room for what's worked for people when it comes to saving money!
The niche I am thinking about is why become a Christian? I know I can do a lot with a blog on the subject, but the only affiliate programs for this would be for books, right? No high dollar items really out there for this as this is not really a "consumer" type of subject. Any suggestions?
PeterK77 Premium
Hey Debra,

If you do a google search for 'christian affiliate programs' (without the quotes) you'll see quite a few opportunities come up. Have a browse through and see if you get any ideas on what else you can promote.


stratcon11 Premium
The easiest way to find out is google "affiliate products or programs for Christians". Hope this helps
thanks Peter!