Many folks are confused about the term “niche” and they read into it too much. Because of this, I want to simplify the term niche.

A niche is simply a GROUP of PEOPLE

These people are interested in something, but something specific. The key when choosing this group of people is to be very specific because if you are are too broad, then it is going to be difficult to talk to your audience.

It is like someone walking into a supermarket looking for advice on “how to improve their metabolism”. It is not going to happen and you are not likely to trust the source of the information. Definitely not like the experience you would get if you walked into a store that specialized in metabolism.

Within the online world there are 3.75 BILLION people. That is the biggest marketplace in the world by a long shot so you want to really become an expert within the very specific category you choose.

So, when you sit down and are thinking of what your niche is, think not of this imaginary and confusing word “niche”, think instead of a group of people.

But you don’t want this group to be too broad. That is the worst thing you can do when starting out. I want to give you some examples of a niche that is too broad and then I want to give you some examples of groups of people that are much more "niche" and specific.

A group of people interested in health. Not the best (TOO BROAD).

Health could be just about anything. I constantly see folks at WA trying to start off within the health niche. Well "health" isn't a niche, it's very broad. How do you target people within health? That is not an audience that you can effectively target, rather you need to dig down and get more specific.

A group of people looking to improve their metabolism. That is a targeted niche. There are MILLIONS of people looking to do this.

A group of people over 50 years old looking to lose weight. That is a targeted niche. There are MILLIONS of people looking to do this.

A group of people looking to fix their back problems. That is a targeted niche. There are MILLIONS of people looking to do this.

A group of men that are looking for help for hair loss. That is a targeted niche. There are MILLIONS of people looking to for this type of help.

A group of people that are looking for low carb diets. That is a targeted niche. There are MILLIONS of people looking for these.

See where I am going with this? People are not looking for health, they are looking for something much more specific. There are 10,000’s of niches within the broad "health" industry. Tens of thousands of groups looking to accomplish something, looking to buy something, looking for help solving a problem.

All you need to do is target one of these and you have yourself a niche and a very big group of people.

Let’s look at another example...

A group of people interested in babies. Not the best (TOO BROAD).

People interested in “babies” is going to be very difficult to target because it is far too broad. People don’t open Google and search for “babies” online, they search for things that are much more specific.

A group of people looking for organic baby products. That is a targeted niche (but still a little broad).

A group of people looking for organic cloth diapers. That is a targeted niche. There are MILLIONS of people looking to for these.

A group of people looking for stimulation toys for infants. That is a targeted niche. There are MILLIONS of people looking to do this. There are MILLIONS of people looking for these.

A group of people looking for learning apps for babies. That is a targeted niche. There are MILLIONS of people looking for these.

A group of people looking for jogging strollers. That is a targeted niche. There are MILLIONS of people looking for these.

A group of people looking for cribs and information about cribs. That is a targeted niche. There are MILLIONS of people looking for this.

A group of people looking for classic children's books. That is a targeted niche. There are MILLIONS of people looking for these.

A group of people looking for information about colic babies. That is a targeted niche. There are MILLIONS of people looking for help.

A group of people looking for information on how to treat babies that are sick. That is a targeted niche. There are MILLIONS of people looking for help on this.

See how I am narrowing things down to a much more specific group of people? Sure, these are targeted but they are still massive. Millions of people are looking for information, for help, and ultimately are spending billions of dollars online buying things throughout the course of a year and you are going to be able to capitalize on this with your website.

Massive opportunity resides just about everywhere you look within the online world because there are specific groups of people everywhere (also known as niches)

But What About the Niche Competition? Shouldn’t I Be Concerned?

No...No….and NO!

Within each of these more targeted groups of people, there are 1,000’s (sometimes millions) of low competition keywords you can target. What you are learning here at WA also gives you a huge competitive advantage over your competition and is going to help you capitalize on any niche.

And please do remember, there is a reason there are a million of every type of store in the world. There are a million hardware stores. There are a million baby toy shops. Millions of people are buying stuff in the smallest of categories.

To put this into perspective, there are 4 million babies born in the US alone each and every year. That means there are 4 million mom’s and dad’s online looking for information about their new babies, looking for help, looking to buy products or services...and this is where you step in with your niche website.

This could be for organic cloth baby diapers or for information on colic babies...or anything that targets a specific group of people.

I don’t want to blow your mind too much here, but there are 120 million babies born every year globally so the audience that is online and looking for stuff within this niche is much larger than the 4 million people in the US.

Crazy right?

Now, when you go to choose your niche, dig into it a bit and find a more specific group of people. Recognize that there are MILLIONS of people within every niche you can imagine and that is the beautiful part about this Internet “thing”. It is not going anywhere and as every year goes by, there is opportunity absolutely everywhere you look and it only continues to grow.

Now go out there and find your GROUP OF PEOPLE. If you want any help in regards to this or want to get feedback on your ideas for a niche, drop a comment below and we will be more than happy to help you out.

PS. If you still can’t come up with a niche after this and want one that is “chosen” for you already, go through the Affiliate Bootcamp. This is dedicated training as to how to create a successful business within the internet marketing/make money niche. You will love the interactive training over there if you do decide to choose this.

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Recent messages
javierluna Premium
Hey guys this is Javi,

I am currently going through my niche search, and am considering creating a niche withing Alternative Treatment for the purpose of promoting vitality and an overall wellbeing, which will highlight content pertaining to practices that include but are not limited to:
Ayurveda & Holistic Health
Aromatherapy and Essential Oils
Yoga & Meditation

That, or the subject of Consciousness and the Law of Attraction to help one realize their true potential and help them reach their greatest versions to promote enlightenment and empowerment and live a life of inner and outer prosperity

what are your guys' thoughts??
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dluellen Premium
love it!
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javierluna Premium
thanks dluellen! I totally resonate with your love and interest in essential oils :D
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dluellen Premium
Thanks!
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JoeyNatural Premium
Working on my niche. Started at natural health. I have recently got a lot of benefit from Vitamin D3. I am not sure if I should narrow down to D3 - benefits, optimal usage, frequency, best source etc. Or if I should broaden it to include things like Tumeric, Ginger, Gensing etc - natural products that can enhance athletic training and life in general to feel better mentally and physically?
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billy947 Premium
Make different Vitamins, one per post, this way you have a lot of different things to write about.
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Hey there!
I am working on creating my niche. I have one thing in particular that I am passionate about - crafting with vinyl. I have my own "small" business - meaning I mainly sell on Facebook and Etsy with my products that can range between custom home decor to custom shirts. So, i was thinking a niche in either vinyl cutting machines or should I go with something a little different like how to start your own small business or how to make money online crafting? Am I going the wrong direction with this?
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bill808 Premium
how to make money online crafting appears to be fairly narrow niche and one of general interestl. I haven['t done any SEO anyalysis which could give you some insitel Jay(magistudios) has some encellent training on choosing a niche. See what you get when you put choosing a niche in the search barl
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skisar18 Premium
Hi guys! I have two things I'm passionate about: Healthy Living (I know, right?) and Building Vision/Choosing your Path/Leadership (nebulous). I'm going to start with Healthy Living and my current thoughts are to begin with either ketogenic lifestyle (very popular right now - supplements, recipes, how-to, support groups, etc.) or Protein Shake comparison (again SO many to choose from). What are your thoughts? Is either niche too saturated right now? Too broad? Too narrow?
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billy947 Premium
You have to go with the niche that you are most passionate about. They are all good. If you could start with one, then incorporate a few more, and then a few more, you would have a lot to write about. Best of luck on whatever you decide.
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JoeyNatural Premium
Ketosis alone would be an awesome niche. I do Intermittent Fasting. It kicks your body into Ketosis. Very cool niche.
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ABurns2 Premium
Okay, perfect. What I would like is "New Career for People Over 50" being I am 59 years old and have had the same career since I was 22. And to step out of my comfort zone has been really scary. And I believe a lot of people need encouragement and wealthy affiliates is a perfect choice. I wrote out my content so I just need to learn how to put it out there. Thankyou do much.
Angie
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billy947 Premium
Just follow the lessons starting at the green banner on your left. Then ask a lot of questions because there are a lot of people here to answer them for you. Wishing you all the best in all your endeavors with WA.
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ABurns2 Premium
Thankyou billy947, I appreciate every bit advice.
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billy947 Premium
You are very welcome.
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dluellen Premium
That's an awesome Niche!
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Hi. I came up with an idea around something that comes up A LOT at my house...gaming. I'm thinking of starting with a blog for parents of gamers to help them understand (and maybe even enjoy!) the gaming world with links to items from the post topic. Any thoughts? Thanks! :)
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billy947 Premium
I think that is a great niche. Explaing to parents that if U can't beat them, join them. It may be a more pleasant environment in the house. But U will have to put in there, that there is a time and place for everything.
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Jim-Bo Premium
Greay niche, and growing fast! Get in there!
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Rob0 Premium
Hi Everyone,

My niche idea is: Men over 40 improving their fitness with HOME workouts. I have purchased a decent amount of fitness equipment, books and supplements over the past few years, and my fitness needs and also the technology and supplements have changed since I was a younger man.

Does this sound like a good idea for a niche?
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ericcantu Premium
That actually sounds great. Seems like content would be limitless when you can branch not only into info on different types of workouts, reviews of equipment, posts on mindset and staying motivated, but also diet and other things relevant to the 40 and up male demographic. Nice.
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Rob0 Premium
Thanks Eric! Yes that's what I was aiming for, being able to branch out into what you just described
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ericcantu Premium
Very cool. Well done.
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vim77 Premium
Hi Guys,

Wanted to share my idea of a niche and see what some of you think.
Boys Bedroom decoration ideas - ive got 2 boys and i had to look on a few different sites to find the kind of things they wanted their rooms to have in them, ie space stuff/dinosaurs/football.

Any feedback would be great

Thanks
Reply
Jay Gumbs Premium
Awesome niche idea Vimash. Sounds like a win to me.
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FireGleam Premium
Hello everybody,

I created a niche, but I am being lead to believe that it's too broad. Here it is:

"I want to help people that are stuck in a pattern of constant
frustration to find valid solutions to issues straight-forward, easy,
and in only a few steps."

Assisting others would be done by providing information to them on easy-to-use products and well-vetted services that would help with their important questions, situations, and problems in an upbeat, honest manner.

Basically, I know that there are people that want real answers and true solutions to resolve their issues, not just temporary fixes.

What do you all think?
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mackiejw Premium
Hi Joey,

Narrow this down to a specific product or service.....

"I want to help people that are stuck in a pattern of constant
frustration to find valid solutions to ???(what exactly...hair do, health, toe nails, aging ???) straight-forward, easy,
and in only a few steps."

...and that could be your niche IF you also have product or service specific for ONE issue.

Hope that helps a bit

John
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FireGleam Premium
Hey John!

My niche turned out to be a half-niche! Now that I know that I have a home-base theme for helping others, I just need to come up with the focus for the group I'll be helping.

Thank you for the clarification. I was feeling "stuck" there for a little while!

P.S. When you said "that could be your niche IF you also have product or service specific for ONE issue" are you implying that I should have a product or service already in mind for my niche?
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mackiejw Premium
In my humble opinion, yes. Or, to be more precise, you should do a bit a research on how you can monetize, get a basic idea...not necessary the particular product(s) or service(s) at this point, but knowing that there are indeed 'thing' that people will spend their money on.
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FireGleam Premium
Ah, I understand. I am actually doing that exact suggestion now! :)
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Garodd Premium
Good choice on a niche. There are a lot of people out there looking for help. But, that is a huge subject.

What kind of help would you be offering? Physical? Emotional? Professional? Construction? Crafts? Food? The list is endless. And it would be impossible to cover it all in one website.

My personal opinion is that you should narrow it down to a sub niche of some kind. Something that you know about and enjoy.

Good luck with your future. Work hard and you will be successful.
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MichielDV Premium
Hi everybody,

Currently I'm busy with starting up an adventure travel community where i want to integrate a webshop.
I was thinking to focus on 'sustainable adventure travel products'
(stainless steal water bottles, wooden sunglasses, sleeping bags made from recycled plastic bottles, ... )
Any cool insights, remarks, ideas, rephrasing, ... ?

Thanks a lot!
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TLo419 Premium
I like it. I'm an outdoors guy with a niche focusing on campfire cooking from a backpacker's point of view. We should definitely keep in touch.
I think anything that's sustainable and green in that area is a winner. That's what I look for when I'm purchasing gear for my travels. But you don't have to stop with just products, offer advice and techniques, even places that support sustainability in adventure travel.
Keep with training, it will inspire many more avenues within your niche. Sounds good so far!
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GaryHorton Premium
Great idea! Should a very profitable niche.
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Shybuster Premium
Great idea and your timing is dead on!!
Annette
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MichielDV Premium
Thanks!
I'm launching a new concept soon about adventure traveling. mainly to inspire and in the end organize some very special trips.
So my blog and content will be focused as well on information. I guess WA will show me how and where to look for the products.

Have an inspired day!
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Looks like cool idea, can i steal it? Joking :D
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MichielDV Premium
haha, you do the work and we split profits?
joking too ;)
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Afcourse we can split 99.999999% to me what left for you :D Good luck with your idea ;)
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HealthFMB Premium
Hey guys!

I'm currently trying to find a sub niche for my passion of health fitness. I'm working on getting my personal trainer's license and thus I'm pretty knowledgeable when it comes to working out, building muscle, and losing fat/weight. However, is this topic still too broad, and what suggestions do you guys have?

Thank you all in advance! - Francisco
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SkullDiggers Premium
Do you recommend a certain diet or exercise equipment, what about a thermogenic or amino acid just throwing things out there
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HealthFMB Premium
Thank you for the ideas!
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EddySalomon Premium
I'm glad the community was able to give you some insight Francisco. I told you they would be able to. ;-)
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DavonaS Premium
HealthFMB, maybe focus on how to improve certain conditions through health and fitness
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cybergrunt52 Premium
Hello, I recommend you get right on point and show people how to lose weight and stay fit in the shortest time possible. They need to itch there way of thinking because fitness and eating right is lifestyle change. I wish you great success.
JesusB
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julesB16 Premium
You could target a particular group like busy executives who are looking for health and fitness program. Statics show that person who sit around a desk all day are prone to certain illnesses or high stress jobs affect your health and wellbeing, both physically and emotionally
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HealthFMB Premium
Thank you. I hadn't thought about that niche
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HealthFMB Premium
Thank you
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Shybuster Premium
How to lose your muffin top in 1 week...lol
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NinahHunter Premium
Should our websites or online business have to be equally so narrow? And if so, should we be choosing a domain name that reflects that narrow niche, e.g., Organic Baby Diapers dot com? Or could our niche be broader, say, health and fitness, but then be very specific (narrower) in each blog post we publish to that site, e.g., boosting metabolism with a protein breakfast?

In my case, when I first started into affiliate marketing (with another training program), I chose health and fitness and a domain name and business name of Health Nut Unlimited. I have since moved the domain name and website over to WA, but haven't resumed being active on it. I am wondering if I need to just abandon it and start over with a much narrower niche and domain name, or if I can maintain the site and domain name I have and make sure my various posts under different categories of health and fitness have very narrow topics with keywords targeted to that group of people.

Whew! Sorry for the long winded-question, but it's something I've been struggling with for some time. In the meantime, I am moving forward with Affiliate Bootcamp and a website for that. Thanks!
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DorianDaRock Premium
hi there. To start off,you do not want your niche to be broad, your Domain name should also reflect your niche. In your post, you can be broad, but keep in mind, to make sure that it reflects your Domain. Ex. talking about cars, when your Domain name reflects Health and Fitness. moving on, I like the name of your website. I would not change it. I would work on it, focus on the niche, the keywords using Jaaxy, and post related to your niche. Most importantly use the training here at WA to make your website awesome.


Cheers,
Dorian
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NinahHunter Premium
Thanks for such great feedback, Dorian. I am so glad you like my health site domain name. I am understanding keywords much better now so will really focus on blog posts around them and targeted audiences, all dealing with health, of course. Ninah
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TimMcKinlay Premium
Hey Ninah,

Your niche does not need to be too narrow, not at all. But there is a limit as to how broad you would go. So 'health and fitness' is very broad, whereas 'natural ways to lose weight' is more balanced, without going too narrow.

Your domain name should reflect the topic of your niche, but it doesn't have to be word for word or keyword matched. Something 'brandable' is always a good way to go. This is something that makes sense and that your audience will remember.

As far as your content goes, you can absolutely break it down into the most targeted, low competition keywords you can think of. As long as there is traffic, and it's relevant to your niche, you can target the keyword within your content. So for the 'natural ways to lose weight' niche example, there are easily 10,000's of highly targeted relevant keywords/ topics you can write about. Including product reviews, how to's, guides, general content and anything else relevant.

Hope this helps :)
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NinahHunter Premium
Yes, it does help a lot, Tim! I think I'm fine on my domain name, even though it broadly suggests my niche being health. I'll focus on content around competitive keywords. At this point in time, I really just need to focus on creating any kind of content! :-) Thanks for your input.
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I like your "natural ways to lose weight", its simple but have opportunity to go so much different ways.
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tndmarketing Premium
Great video and explanation of breaking down an area. I have been thinking about a couple of ideas. Having a business in the country, we are always looking for options for wireless security cameras, so that is one area. My wife is also thinking weight loss for women over 50yo. What are peoples thoughts? We have also ran into challenges finding cloths for our pre-teen girl, that may be an idea.. she is young but tall...
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I would love some feedback on the specificity of the following niches and what other tools I can use to validate the income potential of each as well as the strength of the keywords to target. Lastly, is it feasible to pursue a variety of niches at once? Kidpreneur, children's bedding, activities for nyc kids, sheet protectors, childrens headbands
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HarveyBrown Premium
Hello Brandi, I am not sure which Course you are currently covering, but Course #3, is where you will learn a lot about Affiliates and how to monetize you site(s). For keywords there is the keyword tool and Jaaxy that can help you with that. I am not sure how knowledgeable you are about online marketing. If you are very knowledgeabe and this is not your first time around then you can pursue as many niches as your time can support. If however you are like many of us just starting out, then it is recommended that you start with one niche, develop that and gain experience. Then you can branch out.
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kswhitlock Premium
Hey, I have a strong interest in dance, specifically ballet. I was hoping for some input on an idea. The idea or niche is providing a place that have ballet shoes specifically pointe shoes, and where to find them. I remember always searching and searching and I could never find one site that had more than a couple options or enough information to find the shoe I needed. I am open to any input anyone may have.
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SarahJJones Premium
Hi everyone, I seem to keep circling and circling around ethical shoebrands and strangely enough even before I joined WA I stumbled on one that got me so excited I just found their site again and now I see something else they have added in their range that I am raving about. can I become a specialised site for ethical shoe brands for those who are mindful about what they put on their feet? Even ethical products but specifically shoes to start with. Is this a good idea I am on fire and passionate about it.
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MMoncur Premium
That is an excellent idea. Were you thinking of having a website about ethical products and starting with shoes or just on ethical shoes?
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SarahJJones Premium
Well I wasn't sure, as it said in training not to make niche too broad I thought a site about ethical products would give me lots to talk about but if I specialised in shoes specifically I could research all different ranges of ethical shoes?
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MMoncur Premium
Hi I think when they say not to make your niche too broad they meant not doing a site on shoes (which leaves it too open. In your case ethical shoes are different.) Also, doing a generic site on different products would be too open but your site is targeting a specific set of persons looking for ethical products. This leaves you the opportunity to discuss ethical shoes, bags, clothes, tool, books, soaps, candies...the list can go on and on. Hope that helps!
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SarahJJones Premium
Thanks so much, how are you getting in with your niches any luck? Enjoying the process of unfolding
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MMoncur Premium
You are welcome! I have found Jaaxy to be excellent at helping me come up with ideas based on my interests. The below info has also been helpful: I have only created my second blog post (http://tipsonhowtoquit.com/how-to-quit-smoking-from-recreational-smokers-to-chain-smokers) if you are interested in perusing the site so I cannot tell you as yet if I made the right choice but I am having fun with it. I also fully intend to create more than one website which will give me other opportunities widen out.

I just "followed" you so I can keep you updated on how everything goes if you want.

Wishing you much success!

Max
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JKingcott Premium
Thinking of my niche, I know fitness is way to broad but I used to travel every week for work. It's hard to stay motivated and always hit the gym (especially crappy hotel gyms) while on the road. What about a niche of fitness for the travelling people. Things like body weight workout programs that can be done in your hotel room and associated products?
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That's an interesting idea!
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nathaniell Premium
That's a perfect way of "niching down" the broader fitness industry. There's a ton of people who could benefit from a site like that, and it sounds like you have a lot of experience already. Perfect!
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twentyone12 Premium
i changed now after watching the videos instead of doing something i would have to pay into which had been forever living products which i had not done before i thought to stick with something i do already which is a niche for those searching for sterling silver or real gold products for women and for everyday wear.But pleased to watch videos as i use to think the niche had been the product…but now understand better its the people who buy the product...
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Nickoy Premium
Good day. I have an idea of a few niches. I love sports, but more specifically football (soccer), I love watching football- especially the English Premier League (EPL). My most favourite football club is Manchester United FC. So my niche would be Manchester United FC fans. Another Niche I would want to have is Real Madrid FC fans.
Another Niche would come under health and wellnes in which I would focus on persons trying to lose weight through exercise, especially losing/burning their Belly Fat.
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Mkon71 Premium
Hey. I would choose a football niche. You could write reviews of, for example, some accessories that players wear Manchester United or Real Madrid. Only my suggestion.The choice is yours.
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RoopeKiuttu Premium
Football is an interesting niche and I would recommend going for it. There are tons of products to promote as well.
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OK...I'm hoping on the right track here. I am a fastpitch softball coach and my passion is teaching the game, specifically hitting. I know if I try to just go with teaching softball as a niche that would be WAY broad so here are a few of my ideas...thoughts?
Fastpitch Hitting Training Aids
Understanding the Science behind the swing
Teaching an elite fastpitch swing
Not getting scammed by hitting coaches
Top hitting aids on the market

I'm just trying to make sure I'm on the right path to finding a niche.
Thanks
Reply
SJSD Premium
I don't think softball coaching focusing on hitting would
be too broad for a niche although others may disagree.

You'll be writing a load of content on whatever
niche you choose so don't narrow it so far down
that you run out of ideas after 3 or 4 articles!

The other ideas you've mentioned would make
great topics for articles within that niche.

Good luck!
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Karlito76 Premium
You are on the right track. Once you cover all the aspects of hitting, you can branch out into different areas of the game. I think you'll have a strong foundation with hitting. It sounds really good, plus you can have equipment reviews/recommendations as a way to monetize your site. Good start. Keep up the good work!
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MichelleMor1 Premium
love your thinking, you are really getting going there.
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I really enjoyed this lesson and blog. I already had a good idea of what I wanted to get into. Being a chef by trade I think I would be most successful in that area. Also to narrow it down who doesn't love BBQ/ smoking meat right. Even that Instant Pot is on fire right now. People are going looney over them.

Cheers,
Billy
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ericcantu Premium
Great niche. Mouth watering already!
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SkullDiggers Premium
My husband and I are bikers, Yes I ride too. lol I want my niche to be about the rally's that are going on all over. Bikers are special people a lot of the times we have a hard time finding the right gear, I want to give access to this. What do you all think about the niche?
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billy947 Premium
This sounds great. For hard to find parts, I'm sure all your biker friends would appreciate your site. Best of luck in 2018.
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SkullDiggers Premium
Thank you, You would not believe how hard somethings are to find when you are not knee deep in a rally.
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Karlito76 Premium
That sounds like a great idea. You can promote gear, parts, etc. and it sounds like there is a demand for it so go for it. Look into affiliate programs for the stuff you want to promote and I'm sure you'll many to choose from. Best of luck to you!
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MitchStrome Premium
hey everyone, I am currently thinking of taking my niche towards home and body wellness. Is this too broad of niche? should I specify? for example a whole website geared towards message chairs? I was thinking of making the niche somewhat broad so I could later break it down in categories within the site.
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cybergrunt52 Premium
Sounds like a great niche, you should narrow it down a little to get specialized in that niche.
Good luck,
JesusB
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billy947 Premium
Your niche should be great. I would just bring in massage chairs 1st then as you go along start adding different things for the wellness area.
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Hi everyone! I am thinking of going in a different direction with my niche than home decor. I am thinking of "helping people eat healthy on a busy schedule". This is something I am interested in and need to solve this problem for myself. Seems that one of the most common reasons people fail to eat healthy is because of lack of convenience.

What do you think?
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DannyG2018 Premium
Sounds interesting. Go for it. A lot of people have time to work, but not to eat. So creating an avenue to eat while you work is a great idea.

Go for it.

Cheer, Daniel
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Karlito76 Premium
I think it's a great idea. I definitely can relate. It can be inconvenient to prepare a meal when you are always on the go. As long as the meals are easy to cook, you can count me in. One of the things you need to think about is how you would monetize your site. If you look around the internet you can look at the competition and see in what ways they are profiting from their site. It could be ads or products, you'll find some good ideas I'm sure. Best of luck to you!
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MKearns Premium
Welcome to my tribe and WA Victoria. You cant go wrong in that niche direction. I applaud your views!
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JeanneT Premium
That sounds great! I know one thing I do is mix up about 5 or 6 days worth of a casserole dish and then I can just put what I need for one meal into a casserole pan to bake.
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This is a great idea, so many people choose to eat out or by prefab food because they either don't have the time or the knowledge. I do food prep and keep a pretty healthy diet so if I can help in any way feel free to ask.

Cheers,
Billy
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LeninPeters Premium
It remains almost challenging. . I think what most people fear is choosing what wins less.. we just want the best with the wave of the magic wand.., which may happen if due diligence is applied and the element of time is properly used. Get passionate or get driven by your passion. As @Kyle rightly put it, precision is the key, and competition isn't a major concern.
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DannyG2018 Premium
I am from a country that is not really known to the world. But, being the next host to the upcoming APEC meeting, I know that hundreds of thousands of people will be interested in coming to my country. There`s a lot to learn, see and enjoy. Any ideas or questions, please leave a comment? Cheers, Daniel
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MKearns Premium
Congratulations on being from the Philippines Danny. A great country!
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DannyG2018 Premium
Hi MKearns, thank you for the congratulations. Unfortunately you didn't read my bio, cause I am not from the Philippines. I come from a country that is more diverse than the Philippines.
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Karlito76 Premium
Wow, the APEC meeting is being held in Papua New Guinea this year? You are not only going to have a lot of people, your going to have some very important people as well. Should be quite interesting event. Will you be attending?
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DannyG2018 Premium
Yes , i will be attending. It is going to be massive. The APEC meetings will definitely expose PNG to the outside world.
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MKearns Premium
Looks like a Port Moresby venue!
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DannyG2018 Premium
Yes Sir , Port Moresby is the capital city of Papua New Guinea. You got it right this time. Have you been here (PNG) before?
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Karlito76 Premium
I agree, this is the very first year the annual APEC meeting will be held in PNG. You are definitely going to get a lot of positive attention. It will be interesting to see what developments come of it. It will be a good time for you no matter what. Enjoy it as much as you can! Cheers!
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MKearns Premium
No but I love Geography, history as well.
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DannyG2018 Premium
Good stuff. Maybe you should come around sometime.
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marcoelena Premium
hi there! I understand what a niche is but I don't know how to choose. I have a great interest in many things such as books, phones, pc and so on. Phones could be a niche?
I feel a bit overwhelmed at the moment but I want to reach success at any cost.
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rankupdavid Premium
Sure phones are a niche, you could even go further and just do android phones or whatever interests you the most. There are people everyday searching for information for new phones or what phone they should buy etc..

You always have to ask yourself. What problem are you trying to solve for your customer? Are you trying to help them find out more information about a specific phone? Are you giving them tips on how to better use their phones?
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kimwolfe Premium
Hi there.

For success, don't skip the niche research process. Meaning if you don't have that figured out, then don't rush this part. It's ok that this part takes a little time. You will reap the benefits of a solid niche plan down the road.

Continue reading, researching and learning everything you can about niche research until you have a good handle on your target audience (i.e. niche). Your interests are not really the same thing as a niche. You should choose how you are going to help people within a market segment, about something you are interested in.

Here are two good articles that show how to research niche ideas and break them down into smaller focuses. Good luck!

Kim Wolfe
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CatH253 Premium
HI -- I have at least 4 different ideas -- and I'm wondering whether folks generally jump into a few at once (like putting up multiple websites right away) or take it one at a time, in developing niches and websites. I guess this might depend on learning/implementation styles of each of us, but I would be curious if folks find better success focusing on one idea at a time, to completion.
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MnS050817 Premium
Hello,
As my husband and I do this as a team effort, we began with two websites. He jumped into building his website with a niche that was personal to him. I decided for the Affiliate website (affiliate bootcamp). We found them easy enough to set up and are ready to set up another website, and have found managing them seems relatively easy.
Again we do this as a team effort. He handles the research while, I am in charge of the websites themselves.
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AlexSol Premium
To be honest I started like 10 websites at the same time when I first joined WA. 9 of them failed and I suspect the main reason was because I simply couldn't give enough attention/time to all of them.

At this point I would much rather work on a single project or 2 projects at most.

Alex
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CatH253 Premium
Thank you. I think for some of us, that's pretty wise. I know I've shot myself in the foot in the past trying to get too many things going at once. I always have to remember to focus focus focus!
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ROYRICKROB Premium
I definitely have to do something with film related. Duplicating a film costume or prop? i know there are companies that make costumes. Not crap but nice stuff. I myself put together an authentic Indiana Jones outfit, parts came from all around the world. In my photo I am wearing the coat and hat.
Holy shit this is just coming to me now! This might be perfect. 8 years ago for Christmas I Assembled Bell's outfit from one of the Twilight movies for my Daughter. I found out exactly where the filmmakers bought Her Coat, pants and shirt from. The exact make, model and color. The film makers made her hat. So I found a Woman in Florida that made duplicates of that Hat. Funny asking the question I answered at the same time.
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It's good to hear that we can make money with any niche if done correctly.
I am wondering how to generate an income by watching new movies and TV shows? It would be a review site of course. New films run the course in a few months and TV shows are seasonal. How would a person generate income from this idea? Thanks.
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JeanneT Premium
One way I can think of is to become an Amazon affiliate and to sell the movies and DVDs you promote. There are probably other ways, too, but this is all I could come up with off the top of my head.
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ajebeyer Premium
You could start an email list where in return you send these people recommendations every month or so on new release movies or what is new on Netflix etc. to drive return traffic to your site where you can sell affiliate items through Amazon or something. Once you establish traffic and content you can have people advertise on your website. Just ideas, I am new to the game as well! Best of luck.
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Amazon would be a good way on a regular basis. I guess I would be competing with those Red Box outlets by the time it was available to own. I was thinking of how to make this pay while the films were still in the theaters.
Thanks for taking the time to get back to me. Great idea.
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Sounds like your brainstorming is working pretty good. I was thinking similarly about advertising. That might be the most lucrative way to monetize. I would need lots of traffic to draw clients.
Of course having a list of subscribers could be worked in many ways to. Thank for responding.
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ArianaM2 Premium
Niches still scare me. I am thinking a niche in investing which I'm personally starting out in so I would love to share what I learn. Or tips for college students like which tutoring and textbook sites to use. I'm wondering if I could also make book reviews profitable?

Another question.... can you use more than one affiliate program on a website? Like one posts promotes basketballs from amazon and another post promotes shoes from footlocker?

Any feedback would be greatly appreciated!!
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cramervod Premium
yes, you are encouraged to have many affiliate programs so you don't depend on just one source.

As far as which niche, that will depend on what you are really most interested in because doing a niche site requires reading and researching to stay up to date on everything.
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ArianaM2 Premium
Okay! Good to know! Do those ideas look like they could be focused enough?
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cramervod Premium
it's always best to break things down and get as specific as possible while still making sure you have plenty of content to cover. Much easier to diversify from one thing then to go down from something general.

Book reviews - fiction or non-fiction, male or female audience, self-help or entertainment, high cost vs low cost...

What you are really after is a small section of the public that is pretty specific with a problem you can solve...
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ArianaM2 Premium
Thanks for the insight! I wan't realizing that that could be broken down! This is still hard but at least I'm in the right direction.
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cramervod Premium
the easiest way is to create the ideal audience by listing things like age, sex, location, career, family, house, backyard, income, hobbies, interests. And then getting inside their heads to find out the pain points they have with their lives. What are the biggest problems and how can I find solutions for these people that will get them to buy my recommendations...

I say easiest but that is a bit more complicated than the word implies :-)
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hvincze Premium
Hi there, just a quick question about the niche I am thinking of. I am passionate about the work I do as an ophthalmic technician. I want to talk about ocular health and as affiliates i was thinking of eye drops and other ocular health products, books. I am also in the process of writing a book (ebook?) for other ophthalmic technicians that explains ocular disease and/or conditions in layman terms (sort of a guide) can also be great for regular folks who want to learn more about their own disease or condition. Is this a good niche?
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hirohurl Premium
Yes, that sounds like a very good niche, and perfect for you. You've already identified some good affiliate products.

As a specialist, you can indeed create your own information products, both freebies and more detailed reports which you can sell via your website.

Go for it, and become THE expert in your niche.

Best wishes,

David Hurley
#InspiredFocus
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TheOldSilly Premium
I think it is, for sure. Certainly do some research, see what the competition is, but it strikes me as a fairly narrowed down niche within the HUGE general health care niche to carve out a position as a specialist.
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Galass Premium
Hello everyone,
First of all , Happy New New Year. I'm new in WA and just starting to create my niche and would like to have some help.
Is Eco Heath Products a niche? I come from the healthcare industry and want to focus on Eco health products.
Thank you for helping.
Babacar
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MKearns Premium
That;s a very viable niche. You can build it out by product line]e or function for starters
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Galass Premium
Thank you very much sir. Appreciate the answer. Happy New Year
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Shybuster Premium
Shy woman between 21 and 29...I have written an e-book and also found a program on clickbank that is worth promoting as well...I am looking for a better term that I want to help woman with their shyness...its like when we buy a hammer, its not the hammer we want its what a hammer does...do I focus on shyness or finding your voice and or confidence? these are the things i have to become more clear on...
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MiaL Premium
Hi there, my take on this is to write it in the positive rather than the negative. Shyness can be viewed as a negative and you will be wanting people to take action - finding your voice is a more positive way to frame it. People who are shy already know they are shy. They will be wanting to know from you what do to about it.
Have you read "Quiet - the power of introverts in a world that can't stop talking" by Susan Cain? It is a great read.
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Shybuster Premium
I have followed her and saw the TED X...I was able to learn early on that introvert and shyness are two different areas of challenges...I agree with you on the positive..still working on the right wording...Love Susan Cain...Tks so much for your feedback, I appreciate your time Mia.
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CCRider77 Premium
What are people shy?
What makes them shy?
How does shyness affect their lives?

These questions are traffic generating questions that people ask in Google every single day.

Use your ebook as guide to help 'answer' questions shy people have. Later on they WILL comment and tell you what to write about because you actively help them by ANSWERING their questions.

Make sense?

With the hammer analogy how many people ask questions out loud, not many since they can 'Google' and get an answer. An answer that came form your site and was ranked on page 1.

At least that's how I make my commissions. My site answers peoples questions and problems. They in turn comment back and want more help.

More help means more potential sales.

Food for thought
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Shybuster Premium
Thank you for that insight...I appreciate this...
Annette
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Hello all! My passion is sprinting. but I am not sure that is going to be a huge audience since it is hard on the body and so it is not for everybody. I love jogging too but feel that is too broad. I think running shoes would be an ok one but am feeling a little clueless on getting this going. Any suggestions? I also like how sprinting speeds up your metabolism more that jogging and stays sped up for a couple days after. idk where to begin..
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Dhind1 Premium
Hi Michael, It sounds like you have several posts for a website based around running and sprinting already. People will respond to your passion for the subject and you can highlight the benefits and downsides of sprinting versus running. At least you will be writing about a subject that you know and a subject that is related to a very wide audience of runners. There are many items that you could use to monetize this subject.

Do not worry too much about everything being just right when building a site. Just get it done and improve as you go along.
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MiaL Premium
Hi Michael, it sounds like you know this topic really well and could very easily write about it. As you start, more and more ideas will come to you. I think that when you know your topic well and have passion for it, you can become an authority in your area. The more you enjoy your topic, the more naturally it will come to you when you are writing and coming up with new angles for it. You could relate it to diet, training, psychological well being, products (water bottles, clothes, shoes etc), getting started for beginners, reducing likelihood of injury. There must be plenty more. Hope this helps!
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drjec Premium
It seems that you have a couple of niche possibilities. Running for you health will capture a lot of attention no matter how you get specific.
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LouisaB Premium
My passion is in the Health and Wellness niche. This is a Hugh niche area. My main focus is the skin and good nutrition for the skin.
Yes, Aging SKIN!
I want to help people that want to learn about using homemade face oil and creams.

I want to make my own face cream and market it on my site and other social media networks.

I also want to direct people to Organic Products without Botox.

Any suggestions on narrowing it down some more? Anyone, your reply welcome!

Louisa B
Second Best
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DEversley Premium
Hi Louisa!
I believe you have done that all on your own.

Making your own products guarantees you a "full" commission. That's always great once you can get the production & logistics in place.
Organic products without botox... Thant sounds like a niche already to me.

David
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LouisaB Premium
David, thank you for following, and your comment is appreciated.
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HarveyBrown Premium
Hello Louisa, it appears you have narrowed it down to facial products and ageing skin. Organic products is also narrowing it further. People tend to use the laboratory created products before trying natural. The kick is if you check the ingredients of those products you will find a lot of natural products like Aloe. It is a growing market and could produce income for you.
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LouisaB Premium
Harvey, I agree. Thank you for connecting. I will narrow it down more, and utilize the new improved Jaaxy keyword Search. I want to focus on Organic skin care oils and creams that will delay the aging process.

As mentioned, I have been experiencing many anti aging creams that are coming to the market in leaps and bounds. I order them, sample them and send it back within the trial period.

Mind you, I am recording the ingredients from each cream, just to compare the natural and/organic ingredients. I really want to develop one that will work well for people with sensitive skin.

I have sensitive skin, and many of the products I sample does not agree to my skin type. Now you can see where I'm trying to go with this.

How do these sound?
Nurtra Sure organi-skin- care /or
Sensitive Organic Skin Salve

Let me know!
Louisa B
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HarveyBrown Premium
Hello Louisa, facial skin can be such a delicate thing. Oily, one part dry the other, or oily all over creating a breeding ground for acne. Went through it when I was younger, and knowing how to avoid razor bumps as a man. Had to do a lot of research to work with what God gave me. It is a billion dollar business, especially for products that work with Black and Brown skin. I would be careful with the use of the word “Nutra, and if you use it check to make sure it is not copyrighted. Salve tends to sound medicinal. If that is what your products will be great, if not then I would look for another word. Both sound good. How about Organic Sensitive SkinCare?
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LouisaB Premium
Harvey thank you for your spontaneous reply. I will take this into consideration as I travel this journey.

"ORGANIC SENSITIVE SKINCARE!"

SOUND GOOD!

I LIKE IT!

YAY!

THANK you!!!
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HarveyBrown Premium
You are welcome Louisa.
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LouisaB Premium
Hello Letticia, Nice to meet you. Isn't it so wonderful how the WA training was designed for helping people like you and myself to follow, and appy. Then we are able to build a successful business like. "The Honest Company"

The most awesome thing is that you can build one like it or the way you want to build it and the choice is yours.

If your niche is in the same arena, you can definitely take it in any direction you want to focus on.

"Because No Niche is to Competitive." You can choose a niche from it.
Baby bibs!!! Or baby Safety High chairs. Educate new mothers!
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RYANMURRAY1 Premium
What do you guys think about Storm troopers from Star Wars as a niche?
Anyone who may not know stormtroopers are the soldiers of the empire under Darth Vader’s command. If you have seen one Star Wars movie you recognize them as the bad guys in all white armor wearing a helmet/mask and they all look the same for the most part.
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cybergrunt52 Premium
I think that it would work but you need to find out where this world is. Where are the people that love Star Wars, do some research then begin.
Good luck,
JesusB
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Llahai00 Premium
Hello Community:
I just read the article on a niche is a group of people and I have a question. What is the difference between starting a niche website like the ones in the baby sector like cloth diapers or jogging strollers, and what Jessica Alba did which is start The Honest Company, which also specialzes in a range of baby products? How can one scale their store to achieve a business like hers?
From Letticia Lahai
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EddySalomon Premium
Hey Letticia,

WA teaches you to monetize your blog by promoting other products like the one from The Honest Company. So you don't worry about creating a product or worrying about customer support. Your only job is to write content to help people find the right products or services for a given problem within a niche. So for instance you can write reviews on products that honest company sells and other baby related products. Because there are so many baby related products out there you can have content for a very long time.

Whereas a site like Honest Company is the product creator and their job is to create products and support them. They may have some content development as well. But they don't really make money by being an affiliate. They may have affiliates to help promote their products.

Eventually you can create your own products and support them if you want. But most people find that affiliate marketing is an easier way to make money and manage. WA doesn't really do a lot in terms of ecommerce where you're setting up your blog to sell products. But I think it's something they will explore in the future. But for now being an affiliate is a great starting point. Once you've built up your site, traffic and following you can easily switch from promoting someone else products to your own. I hope this helps.
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GBridgart Premium
I am no expert but the cloth diapers and jogging strollers are a niche of the bigger picture which is Honest company products they sell. I would think you can start with the niche to gain experience and build out your business as your gain experience and confidence in your niche
You could start with the bigger picture and have a plan to fill the scope of the bigger enterprise the choice is yours
hope this helps
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Llahai00 Premium
Thank you . Your advice is much appreciated. ;)
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annarose11 Premium
I am a wellness practitioner and wanted my niche to be in wellness because that is what I am passionate and already knowledgable about. I realize that it perhaps too broad but I have several sub-niches I wanted to write about on a blog type of website: Yoga, Holistic Products, Exercise/Fitness, Nutrition, Essential Oils, Self-Care, and Self-Development. Should I narrow in on just one sub-niche? I have a hard time thinking about what problem I would be solving or what products I would promote in just one of these sub-niches.
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Karlito76 Premium
If you want to narrow your niche down you need to think of who your target audience be. Wellness is too broad because it involves so much. Even though you chose sub-niches I think they are too broad but if you chose any one of them and catered it to your target audience, any of them would work. Like with yoga you could focus on beginners, nutrition you could try women in their 20's, essential oils that heal, etc. The products you can promote are anything relevant to that niche which you can write reviews about. I hope this helps. Let me know if you have any questions. Best of luck to you!
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annarose11 Premium
Thank you so much for responding! I have given it more thought and am trying to brainstorm more on choosing an audience. I love the yoga for beginners idea! :)
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Karlito76 Premium
Your welcome, anytime you need help, don't hesitate to reach out!
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Infoiteer Premium
Great Training. To find a niche just simply think of maybe 3 subjects in your life that excite you or that you are currently interested in,reading about,watching youtube videos on or casually talking to people about - That's it you've found your niche.We rarely look or talk about very board things,we normally over a period of time delve deeper in our interested subjects because we naturally want to know more,find solutions too etc. Thats your niche!!! Go for it.
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1ladywhite Premium
Great advice. I'm still a little unsure of the difference between taking the basic training here at WA and choosing a niche and working with that, as opposed to going the affiliate marketing bootcamp route.
Let me see if I can clarify this... I choose a niche. I set up a website and I add content. I may have a company and their product that I'm already affiliated with but I want to market it through my website instead of having physical spas to introduce the products. There's that.
Now, how is that different than doing the Affiliate Bootcamp method? This is a difficult question to explain and ask so I apologize for any possible confusion. I'm hoping someone or Kyle even, will figure out what I need to know. Are they different? Are they mixed together? Can I have a website of mine selling products from another company I belong to and market that, or do I need to go only through Amazon? I don't know exactly what trail to follow. Please help.
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billy947 Premium
You really should start with the Green Banner on the left first and then do the Affiliate Bootcamp. It seems like you have a great idea how this works, but you do not want to miss anything. Not all the lessons are the same in both. Best of Luck in the New Year.
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1ladywhite Premium
Thank you Billy. I'll follow your advice.
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Karlito76 Premium
If you click on the green button you will go through the training for building your own niche website. If you the black affiliate bootcamp button you will be training to promote Wealthy Affiliate and getting new members. I have not taken the affiliate bootcamp yet but if you have your own niche already chosen, I recommend going and building your own niche website. The training is somewhat simple and if you get stuck, just ask questions like you did here and you'll have your answer before long. I wish you much success!
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1ladywhite Premium
Thank you. I wish you much success.
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NWaggoner Premium
I honestly don't know what type of niche I am passionate or interested in. I have done many things over the years; I played soccer when i was younger, I know how to play the violin, I watch anime on a continues basis, yet for some reason I don't know where to start, I was thinking of violin, but I think that is to broad. I was also thinking of letting people know about Christ, for I get so much Joy from it, yet I think this to is to broad. So I don't honestly know where to start or even pick for a niche.
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SRosenberger Premium
Did you enjoy soccer? Was there a particular part that you were good at or enjoyed? You may be able to narrow your niche down, as Kyle did, by looking at skills, drills, conditioning, etc. For the violin, perhaps violin sales, or self-teaching, or something like that. Like they say, find an audience and help them solve a problem (generalization). Good luck!
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Tutchone Premium
Give yourself a bit more time in researching. You don't need to jump into anything right away, but if you can write down the four topics you've mentioned (soccer, violin, anime, christ), take time to focus on each of those. Anime for example, is quite popular - do you want to sell anime art, movies, books, classes on how to do anime, or as the tutorial suggested ... google affiliate programs + anime. Try for the other topics too.

best of luck!
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NWaggoner Premium
thank you for your advise, It took me awhile to think on what i wanted to be my niche on, even though i played the violin, its be ages since I played and just recently I am starting to play the violin again and am being retrained on how to play. I looked through the internet on things about the violin and was thinking of at least starting with a niche on tuning a violin, however I want to know if this is a good start or if its to broad.
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rmestepa2017 Premium
Maybe you can do well with anime as your niche. If you've watched a lot of anime you can do review blogs on them. And then recommend great anime to watch. This will cater a lot of kids mostly. And that's how you can monetize your blog. Check out the anime list of Amazon - there are tons of them. You can even recommend anime comics and anime dolls-toys-figures. That'll will be a whole lot of fun for you because you love what you're doing.
All the best!
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cybergrunt52 Premium
A niche is something that you feel passionate about, something that you could see yourself talking about or writing about. You do have some likes already, think about specific things about that, for instance the violin do you want to help people learn how to play it?, where to buy them?, people find where to collect them?, always ask the 5W's, Who, what,where,when,why of each niche, this is something that you really don't need to over think, you already know your niche, you just haven't realized it yet. Also let God know he just might give you a nudge in the right direction.
Don't over think it!
JesusB
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Ok.....so I do t think I will have a problem finding a "Niche" as my list is in front f me but more the problem of deciding on one lol (although gonna go see how far I can break two of these down such as Coffee (which would be too broad I'm guessing ) and only question is what if you can fit two niches together or is that something to look at later on down the road?
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SRosenberger Premium
I'd suggest narrowing it down to one, then either developing the other later as a separate topic, if it would be profitable to do, or bring it in under the first, to draw more people in. Just a thought. Best of luck!
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ADeupree Premium
This helps a lot and gives a good glimpse of what kind of training is available here and I see even more that Wealthy Affiliate differs from all other Affiliate programs and systems where their main focus is to have you market what they tell you to market or if they let you choose your niche, they do not go into detail to show you things such as the complexity of what a niche is as you do here. I am liking Wealthy Affiliate more and more with each step I take.
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Karlito76 Premium
You are right, Wealthy Affiliate is a good place to be with the top training that is thorough and easy to learn. The more you become involved, the better your experience will be. Feel free to ask questions as you proceed through the training because we are here to help you succeed. Best of luck to you!
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