Dear Friends,

Please advice me on the below scenario which keyword I need to choose?

is immunotec a scam AVG - 40, Traffic - 7, QSR - 24, KQI - Great, SEO - 100

what is immunotec AVG - 6507, Traffic - 1107, QSR - 28, KQI - Great, SEO - 88

Please advice...

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feigner Premium
if you look at the two keywords and think about what the search intent is.
'what is .... ' is normally a fact finding search - are you in the buying mood - not really ...yet ....but if persuaded that this product is good them maybe.
whereas 'is....' then you are beyond the research stage and want to know whether you are going to lose money - definitely further down the buying chain.
this is one of the reasons for the difference in numbers - when just browsing there are loads then only a percentage go on to the next stage to think about buying.
so...which one are you interested in now?
just my tuppence worth
phil
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StPaul Premium
Wow, that's very helpful. Not interested in fact finding they need to take action. So, is immunotec a scam? will be the best I think.
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MichalB Premium
this makes sense!
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Aussiemuso Premium
Fascinating Phil. I had to read it twice to get your explanation but then I did. A very good summation of the buying philosophy process.Worth keeping in mind when creating titles.

Lily 🎶😊
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timstime20 Premium
You cold use either one ...
Tim
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StPaul Premium
Thanks a lot!
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Mark K Premium
Why not target both? You can create two different articles for these keywords
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StPaul Premium
Thanks for the advice!
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LawalAremu Premium
"what is immunotec" looks great to me because of the higher AVG.
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StPaul Premium
Thanks a lot!
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Micutsa Premium
Hi Paul, I would choose the second one "what is immunotec". Definitely looks better to me in terms of monthly searches, traffic and competition.
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StPaul Premium
Thanks a lot!
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