When is it time to stop working on a niche and move on to another? This is a question that many of us have had, but there isn't necessarily a clear answer to know when to move on because there can be many factors. Every niche has potential to earn revenue, and most likely there are thousands, or even millions of keyword combinations that you can use to drive traffic to your website and connect with your niche audience. A single niche can be worked on for years and years...and a single niche and website can earn you thousands (or tens of thousands) of dollars a month. So, when do you move on to another niche? Here are a few reasons why you may want to consider moving on: 1 - You have lost interest. Losing interest in your niche, your website, and the specific industry in general is a tell tale sign it's time to move on to another. The quality of your campaign will suffer if you are not interested in it. 2 - You are targeting an audience that is too broad. Sometimes you go into a niche where you are just TOO broad with the angle that you are taking. In this case you should stop and refine your angle. Connect with a more targeted niche audience. Maybe even move to another niche entirely. 3 - There are no products within the niche. Sometimes there just are no products to sell within a niche. Even after you've tried your best to find products to sell, sometimes you'll come up short and not be able to find something directly related. This is a good time to move on. You will sell TONS if you are giving people what they want. However, if you try to sell people on items that are related but not 100% relevant, you will convert much, much lower. So, if there is not a product that is directly related that you can sell and earn an affiliate commission, it may be time to move to another niche. When do you NOT move on to another niche? 1 - When you are already making money. If you are already making money, it's easy to think that you can create another campaign for a niche and make money with that too. Sure, there are folks who have more than one niche bringing in money, but I have always taught people to stick to ONE niche at a time. Spend 100% of your time on one niche and you'll make much more money. Rather than spread your efforts thin, focus on what is already making you money. 2 - Thinking there is too much competition. There is competition in every single niche online. However, the more targeted and specific you are, the less competition there is. Do not just move on because you see a few keywords with lots of competition, do more research, find a more targeted niche. --------------------- Remember the NICHE is not what makes you money. How you connect with that niche is what makes you money. Do not go chasing the "perfect" niche because every single niche out there has money to be earned, and YOU are what makes the niche a perfect money generating machine! Let's discuss choosing niches, when to stick with them, and when to expand into new ones! Carson
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chriscoyle Premium
Nice Post Carson I'm constantly asking myself this. Now I know the signs!

Cheers :)
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Carson Premium
Glad it helped out Chris!
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Shawn Martin Premium
A question I have seen asked many many times. Thanks for starting this discussion Carson. Maybe we could all share a bit ont how to get more targeted in a niche.
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Carson Premium
Hey Shawn, feel free to start up a discussion on targeting niches, Classrooms was designed to allow you to do that and get lots of help! In the mean time, check out the following tutorial that talks about the buyer purchase lifecycle. It's important when choosing your niche to understand how to connect with people who are in the right frame of mind to make a purchase...in other words, they know exactly what they want!

https://my.wealthyaffiliate.com/training/the-customer-purchase-lifecycle
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magistudios Premium
Well done Carson!

I have been well accused of suffering from Shiny Niche Syndrome and have fallen victim of spreading my self to thin - I guess it is the gymnast in me.. lol

But what I have done is turn my Shiny Niche Syndrome into an actual niche by ranking niche domains and selling them. A niche within a niche..

Geez! I'm getting real deep here..

I think it is a great idea to perform a niche audit every once and a while to make sure you're on the right path.
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SkipInReno Premium
Sounds like a webinar idea. I can't wait to see your Shinny Niche
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Carson Premium
I agree - it's very very easy to go off on tangents because there is just so much opportunity out there. I like the idea of "performing a niche audit every once in a while". Keep yourself in check and stay focused on the one niche.

One way to see if you're spreading yourself too thin is if you have 5 (or more) websites that you are trying to build at once. Heck, make it 2 or more websites that you are bilding at the same time. No one can focus on creating content for more than ONE website, for ONE niche at a time effectively.

If you do have more than one project, separate the time for each and do not jump back and forth too regularly. The time it takes to "switch gears" and work on another project is simply wasted time.

Thanks Jay
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chriscoyle Premium
"Shiny Niche Syndrome" that was hilarious lol. I'm going to nab that bit of advice about the niche audit thing. I think I need to so do this, just realized I could be spreading myself to thin.

Thanks Jay
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SkipInReno Premium
A few thoughts. When you've lost interest in a Niche stop working on it. If possible sell. Don't waste anymore time.

When you target too broad of a Niche I think it's possible to narrow that market with your current website. Just modify your pages, posts and keywords. - That's a guess not a suggestion. You're thoughts?

On number 3 I think you could go either way using my previous 2 suggestions.

Thanks for your ideas Carson
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Carson Premium
Yes, you could quite possibly sell a website that you have lost interest in because there are many others out there who may be VERY interested in it. Good suggestion.

You can always refine pages that are already published and we encourage you to do this. When you build a website or create a web page there is always room to improve it and target the audience better. This is something you should always be doing. Testing the content, refining it, and making it convert better.

When there are no products to sell that are directly related, you could definitely:

A: Sell the site
B: Refine the site so that you are targeting a more specific niche where there ARE products to sell.

Good stuff here!
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reefswimmer Premium
"How you connect with that niche is what makes you money."

I think that you sum up so much of it right there.
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Carson Premium
Thanks! There are people who make TONS of money in the same niche that others make nothing, so it all comes down to the implementation and how you connect with your audience. The more relevant and helpful you are, the more you make. It's a simple formula! Give people the info they are looking for and they will end up clicking on links within your website. Those affiliate links make you money.
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