When is it time to stop working on a niche and move on to another? This is a question that many of us have had, but there isn't necessarily a clear answer to know when to move on because there can be many factors. Every niche has potential to earn revenue, and most likely there are thousands, or even millions of keyword combinations that you can use to drive traffic to your website and connect with your niche audience. A single niche can be worked on for years and years...and a single niche and website can earn you thousands (or tens of thousands) of dollars a month. So, when do you move on to another niche? Here are a few reasons why you may want to consider moving on: 1 - You have lost interest. Losing interest in your niche, your website, and the specific industry in general is a tell tale sign it's time to move on to another. The quality of your campaign will suffer if you are not interested in it. 2 - You are targeting an audience that is too broad. Sometimes you go into a niche where you are just TOO broad with the angle that you are taking. In this case you should stop and refine your angle. Connect with a more targeted niche audience. Maybe even move to another niche entirely. 3 - There are no products within the niche. Sometimes there just are no products to sell within a niche. Even after you've tried your best to find products to sell, sometimes you'll come up short and not be able to find something directly related. This is a good time to move on. You will sell TONS if you are giving people what they want. However, if you try to sell people on items that are related but not 100% relevant, you will convert much, much lower. So, if there is not a product that is directly related that you can sell and earn an affiliate commission, it may be time to move to another niche. When do you NOT move on to another niche? 1 - When you are already making money. If you are already making money, it's easy to think that you can create another campaign for a niche and make money with that too. Sure, there are folks who have more than one niche bringing in money, but I have always taught people to stick to ONE niche at a time. Spend 100% of your time on one niche and you'll make much more money. Rather than spread your efforts thin, focus on what is already making you money. 2 - Thinking there is too much competition. There is competition in every single niche online. However, the more targeted and specific you are, the less competition there is. Do not just move on because you see a few keywords with lots of competition, do more research, find a more targeted niche. --------------------- Remember the NICHE is not what makes you money. How you connect with that niche is what makes you money. Do not go chasing the "perfect" niche because every single niche out there has money to be earned, and YOU are what makes the niche a perfect money generating machine! Let's discuss choosing niches, when to stick with them, and when to expand into new ones! Carson
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DougD Premium
I moved on from my first niche about 4 months into the training. My reason was not because I was not getting traffic, It was because the people looking at my site were not at the correct point in the 'buying cycle' to earn me any money. I've had lots of praise about the info on the first site, but the purchase decision would likely come much later. My first site is about the pitfalls of buying a franchise and was a niche i selected in bootcamp to capture people looking at franchises. Not a bad niche but a very slow build. I was trying to capture people that were looking at franchises in general and pointing them towards WA. My conversion rate was zero. I decided to move to an amazon targeted niche. I am using the skills I picked up on WA to contribute to that site. I agree with Carson that it's a difficult call to determine when to move on. There is nothing wrong with 'failing forward'. Dust yourself off and put into practice what you have learned. I still feel good about the decision I made to go into affiliate marketing as I know that if I keep at it, stay focused and use the skills I am building, I will have a business from it. Once I start building a decent income from my new site, I will build another site on how I did it and that will be my new 'bootcamp' niche.

Things I no longer do that harmed me as a newbie:-

Shiny ball syndrome.
Don't look at other websites and say, "I should do that". Evaluate first, don't get distracted by the look and feel of other websites all of the time. It will become your main focus and you will get nothing done. I see so many sites that focus on bells and whistles, but don't have quality content which probably also means no time spent on keyword research (look at Jaxxy for your keywords or something similar but I prefer Jaxxy after looking at and using the others).

Effort.
I have a full time business, have three kids and I write in the evening. It's hard. Make sure you keep your content and keyword research flowing. Even if it's just an hour. Make time to do it.

Targets / dream building
Tell yourself why you do this every day. If you crack this, you may be able to work when you want to and not when your boss / customers want you to.

Don't take in too much of the wrong info
It's nice chilling out in WA chat, but don't spend the whole evening talking about what time you put your cat out when your site is screaming for content. Do the work first and chat later. There is so much info on WA, but prioritize what you need to do first and stick to it.

Carson helped me out before, so I am paying him back with this post. I've lost some content building time because of it, but it was worth it! Thanks again Carson (and Kyle)!

Have fun and best of luck to you all!

Doug
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JackieBotham Premium
Good points, Doug! Thank you so much! I am really trying not to compare my site to others and just let the content flow. So far, I feel good about what I've accomplished. Just wondering if I should do another site to monetize. I will give it a bit longer and then decide. Thanks again for your helpful input!
Peace,
Jackie
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DougD Premium
Hey Jackie. Yes give it some time. Rushing to make money as quickly as possible will only make you more stressed and will also stand in the way of good quality content. You should aim for 3-6 months to see movement on your site providing that you have done all of the things like KW research, good content, working on links etc.
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JackieBotham Premium
I am kinda bummed out about coming to this conclusion because I have worked really hard on this. My site is helpforwomenaddicts.com.
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JackieBotham Premium
I wish I would have read this when I started a month ago!!

I am beginning to think that my Women's Addiction Recovery is a niche that will not earn me money, as there really are not any products to affiliate with that I feel good about. I don't want to have anything on this site that I don't personally agree with or would not buy myself. And part of me feels like I should not be trying to monetize something where the knowledge I have was freely given to me. I have a passion for this niche but I really just want to share my experience and be helpful that way. I am now thinking about just leaving it a simple blog and moving on to something else for affiliate marketing purposes.
What do you guys think? Have there been any other cases like mine and what did they do about it?
Thanks so much!
Jackie
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NicoleJBN Premium
Hi Jackie,

this is a common problem many people have when they start with their online business.

I've been once there where you are now. I started out with a cooking related niche. I've chosen to help others improve their cooking skills and how to simply cook better.

Soon I realized that this niche was either too broad, I didn't research enough or it wasn't simply what I call passionate about (even though I was 110% sure I am as I do this at home).

So I moved on. I left it as a simple info blog but eventually ended up giving it up.

Women's Addiction Recovery is an interesting niche and I'm quite sure you'll have a good audience. After looking at your website (and you've done such a fantastic job so far), I think you can "shoulder niche" it a bit.

What I mean with that is that you could easily add some other addictions to it. Like alcohol addiction, shopping addiction, etc.

I see a lot of potential in it.

However, if you simply can't be happy with it in terms of finding relevant products to promote, then you may want to consider something else.

If you move on I'd keep the blog alive because the more experience and knowledge you gain, you may actually have some great ideas in the future to improve and work on it again.

I kind of wish I would have never given up my cooking blog as I now would be able to work on it in a different way.

Just don't get discouraged because your niche may not be the right one for a business. As I said, you may think differently with more experience and find relevant products to the niche. :)

All the best and keep up the good work!

Nicole
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JackieBotham Premium
Thank you so much for your reply, Nicole! Very helpful! It's funny cuz I could write all day long in my niche, so maybe I am in the right place with it. I will definitely hang on to it because I think it is valuable info for lots of people. I will just see how it goes and reasess in a couple months. I really appreciate you sharing your experience with me!
Peace,
Jackie
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NicoleJBN Premium
Absolutely, Jackie! The more passionate you are about your niche, the more you can write about it. This alone is reason enough to keep it at least on a back burner.

I totally understand that people want to make money as soon as possible. In the end it's a business but being able to create a lot of articles is the starting key to making money. It drives traffic to your website and the more you get, the better,

As I said before, your niche has potential as there are many people suffering some sort of addiction. I'd definitely recommend that you keep writing informative articles to increase flow of traffic. People will leave comments sooner or later. Engaging with your traffic will help you to understand your audience.

Then you can easily find out what they are really looking for. Adjust to the needs of your audience, improve and try to offer relevant products. And if you can, create your own if you have a hard time finding it.

Do you have experience with addictions (yourself, family, friends, etc.)? Write about it and give info what can help.

I could go on and on...lol. But I'm sure you get the idea. :)

Meanwhile, wait it out and see how it goes. It does have potential!

Nicole
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Sbaxter Premium
hi jackie, your niche is certainly interesting, and like NicoleJBN suggested, maybe you can try adding a few more addiction. I get that due to the topic, you may feel a bit off with it as your niche market, but its a passion of yours so use your voice to help others. As for worrying about what to affiliate. If you can't come up with any affiliate links of your own, try google ads, let people pay you to put their adds on your site.
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jko2013 Premium
Thank you. I have been struggling a lot lately wondering if I have the "right" niche, I'm worried my niche is too broad. http://favoritebabyproducts.com/. If anyone has any thoughts I'd really appreciate it.
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Kyle Premium
With the approach you are taking Jill, I think you will be just fine. I love your domain name and how you have organized your website. You are definitely heading in the right direction :)
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jko2013 Premium
Thank you Kyle!
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jodymiller Premium
Than you, Jay! It's pretty darn exciting. :-)
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jodymiller Premium
Thanks, Carson. I do keep wondering is dog fashion too broad a niche, but i am zoning in with my posts and articles to specifics within that niche both in keywords and topics. And experienced my first sale today! Three months in. And I'm sooo passionate about the dog and pet industry. So think I'm going to stick with this. You think?
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Jay Gumbs Premium
I think you picked a great niche. It's not too broad and you're passionate about it (all the things a great niche should be). I think it's only going to get better for you. Congrats on your first sale.
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parkwriter Premium
I write a pet column for About.com and get some of my best traffic at Halloween because people love pet costumes. I think it can be a lucrative niche. I'm playing with something similar here that I can tie to my column. I say give it a try!
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ThomasPaul Premium
How do you tell the difference between losing interest in a niche and needing to just improve work habits? It seems like it could be very easy to get excited about a new niche, do some work, "lose interest", and then repeat the process over and over again without getting anything done.
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nym Premium
My niche is on fashion accessories and how to choose and match them. I think I can come up with a lot of content but I'm wondering if this is too broad and should I make it more targeted? Or should I just go ahead with my niche and focus on using the keyword tool instead to write targeted articles?
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SquidooSlfMstr Premium
Hi Carson:

I like your advice on when NOT to move on to another niche. THAT is my weakness. They say variety is the spice of life....so, how do you satisfy the 50 different ideas and still milk the money making niche?

Thanks for your suggestion.

Charlie
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Carson Premium
If you have 50 ideas that is great, but you are one person and any one person does not have the ability to hit 50 different niches.

Choose the ONE niche that you enjoy the most, and see most potential in. Work on that niche, earn revenue from that niche. Once you have your business running smoothly, you could then think about hiring someone to help with some of the tasks that you do. Train them to write for you, train them to manage an aspect of that business.

This may free up some time to get into another niche, but be careful. I've seen people who are earning $1000's per month try to get into other niches and their original niche that was a great income stream, starts to suffer.

If you can earn $100 a month, you can earn $1000, and if you can earn $1000, you can earn $10,000. People give up on niches too early and diversify rather than plug their time and effort into scaling the existing business that is already a proven money maker.
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SquidooSlfMstr Premium
Thanks for the in depth reply Carson. Good points in there.

If you had a Squidoo Lens on a product that's making money, how would you expand that? Just keep adding content on that lens to capture different keywords?

Or, would that be risky since they can lock my Lens should they make another policy change (we know Squidoo has altered their "what's allowed" policy once already, i.e. no Hoodia, no free movie downloads, no Forex reports, etc.

Thanks for sharing your experiences!

Charlie
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Jay Gumbs Premium
Once the lens is making money, you should then buy a domain name and get a website up and running. You've already tested the niche the cheap way and confirmed that it makes money so it's time to turn it into a business the right way (with your own web property).
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SquidooSlfMstr Premium
Hi Jay:

GREAT point! I wonder if that's what Jennifer's (aka PotPieGirl) Reverse Attack Marketing (RAM) is all about....test with free sites and THEN build a website if that market buys. Hmmmmmm.

Anyway, my Lens was about "fixing" an electric toothbrush. What niche market would you classify them? People who have broken electric toothbrushes? People who love electric toothbrushes? People who love to fix things themselves?


Thanks for your comment!

Charlie
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Jay Gumbs Premium
Those are very narrow and ultra-targeted. I think it's more like people who really care about their oral/dental health. They care about that aspect of their health so much that they would pay for a better toothbrush and try to fix it when it goes bad.

If you use that broader scope then you realize that's what all the people who are trying to fix their electronic toothbrush have in common and it also let's you see a bigger picture without going to broad. Now you can see an authority website that covers not only electronic toothbrushes but teeth whitening, caring for bad breath and so on. You can even see the opportunity for building a list.
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SquidooSlfMstr Premium
Yes, I do see it Jay.

You make sense. Like Kyle and Carson have been saying, Google loves authority and branded sites.

You have laid it down perfectly: Homecare Oral health niche ... Covering: plaque removal products, bad breath products, gum recession care, etc. and the list of pages go on and on.

You sound like you've been keeping up with this affiliate marketing stuff.

Thanks for your reply!

-C
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NadiaWP Premium
Would you consider the 'how to be a freelance web designer' a broad niche? And how about the 'how to build a website' niche?
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Carson Premium
"How to be a freelance web designer" and "how to build a website" are definitely questions that people may have, but you would want to use more targeted keywords to attract connect with these people.

People looking looking for information on "how to build a website" may be looking for books, hosting, manuals, video's, etc, so with your keyword choices you will want to focus on attracting people who know what they are after. Maybe they are looking for classes they can enroll in at their local college?

Your keyword choice determines how targeted you are when connecting to your niche.

For example:

Wordpress website building tutorials
How to build a website using wordpress
Tips on building a website using wordpress
How to change my theme in wordpress.

These kinds of keywords will connect you with audiences who are looking for something specific.

People who search for "how to build a website" is on the broad side. Someone looking for tutorials on how to build their website using Wordpress know exactly what they are after. See the difference?

Carson
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NadiaWP Premium
I see what you mean. I am currently building out my first pages based on something broader, like how to make a simple Wordpress website. But I think as I go on, I will be targeting tighter segments.

This means that I will need to create a lot of content at first in order to get ranked. But I want to make sure tat my audience gets the initial boost of having a general tutorial to follow. As time goes on, I will provide video tutorials on very targeted keywords.
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chriscoyle Premium
Nice Post Carson I'm constantly asking myself this. Now I know the signs!

Cheers :)
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Carson Premium
Glad it helped out Chris!
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Shawn Martin Premium
A question I have seen asked many many times. Thanks for starting this discussion Carson. Maybe we could all share a bit ont how to get more targeted in a niche.
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Carson Premium
Hey Shawn, feel free to start up a discussion on targeting niches, Classrooms was designed to allow you to do that and get lots of help! In the mean time, check out the following tutorial that talks about the buyer purchase lifecycle. It's important when choosing your niche to understand how to connect with people who are in the right frame of mind to make a purchase...in other words, they know exactly what they want!

https://my.wealthyaffiliate.com/training/the-customer-purchase-lifecycle
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magistudios Premium
Well done Carson!

I have been well accused of suffering from Shiny Niche Syndrome and have fallen victim of spreading my self to thin - I guess it is the gymnast in me.. lol

But what I have done is turn my Shiny Niche Syndrome into an actual niche by ranking niche domains and selling them. A niche within a niche..

Geez! I'm getting real deep here..

I think it is a great idea to perform a niche audit every once and a while to make sure you're on the right path.
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SkipInReno Premium
Sounds like a webinar idea. I can't wait to see your Shinny Niche
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Carson Premium
I agree - it's very very easy to go off on tangents because there is just so much opportunity out there. I like the idea of "performing a niche audit every once in a while". Keep yourself in check and stay focused on the one niche.

One way to see if you're spreading yourself too thin is if you have 5 (or more) websites that you are trying to build at once. Heck, make it 2 or more websites that you are bilding at the same time. No one can focus on creating content for more than ONE website, for ONE niche at a time effectively.

If you do have more than one project, separate the time for each and do not jump back and forth too regularly. The time it takes to "switch gears" and work on another project is simply wasted time.

Thanks Jay
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chriscoyle Premium
"Shiny Niche Syndrome" that was hilarious lol. I'm going to nab that bit of advice about the niche audit thing. I think I need to so do this, just realized I could be spreading myself to thin.

Thanks Jay
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SkipInReno Premium
A few thoughts. When you've lost interest in a Niche stop working on it. If possible sell. Don't waste anymore time.

When you target too broad of a Niche I think it's possible to narrow that market with your current website. Just modify your pages, posts and keywords. - That's a guess not a suggestion. You're thoughts?

On number 3 I think you could go either way using my previous 2 suggestions.

Thanks for your ideas Carson
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Carson Premium
Yes, you could quite possibly sell a website that you have lost interest in because there are many others out there who may be VERY interested in it. Good suggestion.

You can always refine pages that are already published and we encourage you to do this. When you build a website or create a web page there is always room to improve it and target the audience better. This is something you should always be doing. Testing the content, refining it, and making it convert better.

When there are no products to sell that are directly related, you could definitely:

A: Sell the site
B: Refine the site so that you are targeting a more specific niche where there ARE products to sell.

Good stuff here!
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reefswimmer Premium
"How you connect with that niche is what makes you money."

I think that you sum up so much of it right there.
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Carson Premium
Thanks! There are people who make TONS of money in the same niche that others make nothing, so it all comes down to the implementation and how you connect with your audience. The more relevant and helpful you are, the more you make. It's a simple formula! Give people the info they are looking for and they will end up clicking on links within your website. Those affiliate links make you money.
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