Hello,

A question I had was how will my website convert visitors and it is my job to have a good conversion strategy.

2 items of such a strategy are:

- Who is your audience?
- What is your USP (unique selling proposition)?

The part of the audience I can fill in and the unique selling proposition, I understand what the words mean litteraly...

But can anyone give some more explanation to this word?
"My Unique Selling Proposition"?
And do you have some tips on how to get this info?

Thanks & Grtz,
Bert

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KatieMac Premium
We all have our own styles of writing, however what we are aiming for is having a take on something that is totally different from the crowd almost like say having a meeting with a group of office workers all in their nice suits and suddenly someone walks in and the are in a t-shirt and jeans, do they totally stand out yes they do.... hope that helps
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AngelsBird Premium
Thanks Katie
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ZeeA Premium
Like Catherine said, it's what makes you stand out from the crowd. In other words, what do you have that others don't. For example, making money online is a very competitive niche. But Steve grabs the attention with his ivetriedthat and so Nathaniel with his onemorecupof-coffee. Some people even presenting themselves as an average person who just learned about internet marketing.

For a company, usp is why the customer should buy their product, for us internet marketer, it's why the customer should buy from us. Jay has a training about it
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AngelsBird Premium
Thanks for the video!
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TheCatherine Premium
Actually, it just means what makes you stand out from the crowd in my world .
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AngelsBird Premium
HI,

Thanks, The "Kats" are well informed about this subject! ;-)
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MKearns Premium
This is the service or product that meets audience needs in a way that no other can. It stands out from run of the mill competitors offers. If placed prominently in the copy, it is a capturing eye catcher.
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AngelsBird Premium
Okay, Thanks, Together with the examples I have a better understanding now...
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krazykat Premium
Hi Bert.
It is my understanding that USP refers to having a brand that is unique.....a unique product or brand that you are proposing to your audience.
I found a great site that lists 10 websites that have excellent USPs.
https://fizzle.co/sparkline/10-examples-of-killer-unique-selling-propositions-on-the-web
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AngelsBird Premium
Hi Val,

Thanks!

Indeed, but I needed those examples... Super!
I get the point better now... :-)
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krazykat Premium
You are welcome.
This subject does make for a great conversation :-)
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TheCatherine Premium
Glad it's clearer
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