Hello,

A question I had was how will my website convert visitors and it is my job to have a good conversion strategy.

2 items of such a strategy are:

- Who is your audience?
- What is your USP (unique selling proposition)?

The part of the audience I can fill in and the unique selling proposition, I understand what the words mean litteraly...

But can anyone give some more explanation to this word?
"My Unique Selling Proposition"?
And do you have some tips on how to get this info?

Thanks & Grtz,
Bert

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TGrisaft Premium
Glad your questioned was answered and i learned sometthing.
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AngelsBird Premium
Great, always nice to help... ;-)
Grtz,
Bert
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Franko97 Premium
Chuck101 nailed it.
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AngelsBird Premium
Thanks Frank
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Chuck101 Premium
USP is very necessary. It is what separates you from your competition. For example, a dry carpet cleaner's USP is that you can use the carpets right away vs. waiting days for them to dry.
. We should stress the benefit of using right away, not the feature of dry carpets.
Every marketing source should somehow weave the USP into it.
I see WA's USP is that it is easy to make money because of the training and less stressful because of the helpful community. The "easy" part of the USP is marketing thing of beauty. It is driven home right away when they guide you to create a free in a few minutes..
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AngelsBird Premium
Thanks Chuck, I like your example very much.
It helps to understand things better...
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Chuck101 Premium
your welcome
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BHaran Premium
Exactly! It sounds like the USP is simply a way of solving someone's problem for them. Be creative in finding those problems to solve and in finding ways to solve them. I like to put myself in the customer's shoes. What would I want to read if I were searching in your niche?
All the best.
Beth
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KatieMac Premium
We all have our own styles of writing, however what we are aiming for is having a take on something that is totally different from the crowd almost like say having a meeting with a group of office workers all in their nice suits and suddenly someone walks in and the are in a t-shirt and jeans, do they totally stand out yes they do.... hope that helps
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AngelsBird Premium
Thanks Katie
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ZeeA Premium
Like Catherine said, it's what makes you stand out from the crowd. In other words, what do you have that others don't. For example, making money online is a very competitive niche. But Steve grabs the attention with his ivetriedthat and so Nathaniel with his onemorecupof-coffee. Some people even presenting themselves as an average person who just learned about internet marketing.

For a company, usp is why the customer should buy their product, for us internet marketer, it's why the customer should buy from us. Jay has a training about it
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AngelsBird Premium
Thanks for the video!
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TheCatherine Premium
Actually, it just means what makes you stand out from the crowd in my world .
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AngelsBird Premium
HI,

Thanks, The "Kats" are well informed about this subject! ;-)
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MKearns Premium
This is the service or product that meets audience needs in a way that no other can. It stands out from run of the mill competitors offers. If placed prominently in the copy, it is a capturing eye catcher.
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AngelsBird Premium
Okay, Thanks, Together with the examples I have a better understanding now...
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krazykat Premium
Hi Bert.
It is my understanding that USP refers to having a brand that is unique.....a unique product or brand that you are proposing to your audience.
I found a great site that lists 10 websites that have excellent USPs.
https://fizzle.co/sparkline/10-examples-of-killer-unique-selling-propositions-on-the-web
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AngelsBird Premium
Hi Val,

Thanks!

Indeed, but I needed those examples... Super!
I get the point better now... :-)
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krazykat Premium
You are welcome.
This subject does make for a great conversation :-)
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TheCatherine Premium
Glad it's clearer
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