What am I doing wrong with keyword research?
I feel like I am getting keywords all wrong, especially with my post titles. For example, I am trying to write a post on Balance Trainers. In my research on Jaxxy, I type in "what is the best balance trainer". The numbers look good. It's low-hanging fruit with the following stats:
AVG: 72 Traffic: 13 QSR: 100 SEO: 93
I feel like I can do better, so I type in this variation on the phrase: "What's the best balance trainer" which gives me the following stats:
AVG 72. Traffic: 13. QSR: 0. SEO 97
However, when I put these phrases in a google search, the headlines that come up read more like "top 5 best balance trainers" , "top balance trainer reviews" etc. When I copy and paste these headlines into Jaxxy, the stats are awful with averages and traffic under 10, yet those are ranked 1st page on Google.
I guess my question is, why when I use a keyword phrase that has good stats, can it not beat, or even register on a google search, those keyword phrases with bad stats?
As the title says, what am I doing wrong?