For some reason I've struggled with the target keyword. I've been spending a lot of time in Jaaxy, and I think I may have it. When they refer to the target keyword, the keyword can actually be keywords (plural). The more words, more detail the better as long as you can get it in the title and first paragraph?

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Willow29 Premium
Thank you so much. I know the question may seem elementary, but for some reason "Keyword" kept bringing me back to one word. I think I finally get it, it was like a light bulb finally went off.

Long-tailed keywords....that's what I'm needing, and I think I got it. Now, on to writing my article.

Thank you all for your help!
EdsonN Premium
Sometimes, we struggle to get a right direction, but once you get it, you will be second to none. Good luck the journey still long and interesting!!
Gordon-D Premium
Yes Cynthia, searchers very seldom use one-word searches anymore, they use "phrases" also known as long-tailed keywords.
j52powell Premium
It can be a whole phrase. The longer, the better, as long as the scores are good.