Similar keywords and content creation?
I was watching a video from Kyle and he mentioned something about re-using content with a different key word title (sorry Kyle if I've got this wrong).
My question is this as an example I'm writing about an Aloe Vera topic and then I see on Jaxxy a topic with the same keywords but instead of Aloe Vera it is just Aloe and this has a lot more average monthly views and a much lower QSR.
Do I have to rewrite my content or just tweak it a bit or just change the title?
Thanks for taking the time to look at this.